Former AFL player Mitch Brown has become the new face of Mosh\u2019s hair loss campaign, fronting a series of TV ads for the digital health platform.<\/p>\n
Brown has spoken publicly about his own experience with hair loss and the impact it had on his confidence. He has now appeared in a series of Mosh ads playing the host of a late-night talk show, repeatedly upstaged by an unruly co-host.<\/p>\n
The scene stealing sidekick is Mullet, a custom puppet based on Brown\u2019s own iconic hair. The campaign uses humour to open up a conversation many men still avoid, while encouraging them to seek proper advice for hair loss. It\u2019s well-travelled territory for a brand that has brought mullets to the limelight over the last three years, having treated over 60,000 men.<\/p>\n
Brown is talking publicly about his own experience for the first time. He\u2019s been regrowing his hair with Mosh since 2024, and said the puppet storyline is a case of art imitating life.<\/p>\n
\u201cI\u2019ve been with Mosh for years to help manage my hair loss. People know me for the mullet, but behind that there was a real concern about losing my hair and how that would affect my confidence. That is why this campaign feels personal to me.\u201d<\/p>\n
\u201cThe whole point of this campaign is to use humour to open that door. If a puppet with a mullet helps someone start a conversation about hair loss, I think that is a pretty good use of a puppet with a mullet,\u201d said Brown.<\/p>\n
The campaign builds on Mosh\u2019s brand studio output, which has produced, directed and written animated TVCs, outdoor campaigns and a long running hair loss partnership with touring metal festival Good Things.<\/p>\n
\u201cThe campaign hits a nerve because Mitch is technically overshadowed by his own hair, which leaves men with a simple, actionable message. Many men notice hair loss, fret about it, then do nothing. Mosh is designed to make it easier to take that first step, speak with a health practitioner, and get support that is right for them,\u201d said Mosh and Moshy creative director Jonathan Seidler.<\/p>\n
Credits:
Creative Director: Jonathan Seidler
Director: Yarno Rohling
Producer, Content & Campaigns Lead: Olivia Whiting
DOP: Chris Bland
Best Boy: Tonyteni Taulaga
Art Director: Eamon Hayward
Design: Teri-Kate Osinga
Social Content: Morgan Bosch<\/p>\n
Chief Marketing Officer: Nick Holden
Head of Performance: Lee-Helena Rosolen<\/p>\n
Media: Fourteen10<\/p>\n","protected":false},"excerpt":{"rendered":"Former AFL player Mitch Brown has become the new face of Mosh\u2019s hair loss campaign, fronting a series…\n","protected":false},"author":2,"featured_media":786211,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,315622,85],"class_list":["post-786210","post","type-post","status-publish","format-standard","has-post-thumbnail","category-afl","tag-afl","tag-au","tag-australia","tag-australian-football-league","tag-australianfootballleague","tag-mosh","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/786210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=786210"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/786210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/786211"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=786210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=786210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=786210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}