\n\t\t\t\t\tSCA’s Chris Jones to now oversee Sport across Seven, Triple M and LiSTNR platforms.\t\t\t\t<\/p>\n
Southern Cross Media Group has promoted Chris Jones to the newly created role of Director of Sport: TV, Audio and Streaming, effective immediately.<\/p>\n
Currently Seven\u2019s Director of Sport his new company-wide position will lead sports strategy across the media group.<\/p>\n
Jones will oversee the strategic direction of Seven and SCA\u2019s combined sport portfolios across 7Sport, Triple M and LiSTNR and social platforms. In addition, he will lead sports rights negotiations on behalf of the entire group.<\/p>\n
Jones has more than two decades of industry experience with more than 16 years with the network in senior leadership and production roles, including six years as Executive Producer of 7Cricket and two years as Director of Network Sport.<\/p>\n
In his new role, Chris Jones will report to Seven\u2019s Managing Director, TV and Streaming, Angus Ross. Head of Sport Content: Audio, Ewan Giles will report directly to Jones.<\/p>\n
Chris Jones said: \u201cIt\u2019s a privilege to lead this merged team of some of the country\u2019s most talented on and off-air broadcasters. Working closely with Ewan Giles and the SCA sport team, we now have an incredible opportunity to capitalise on our strengths, allowing us to share talent, resources, and ideas seamlessly while protecting what makes each brand distinctive.<\/p>\n
\u201cBringing our sports offering together marks a major evolution in content consumption. By elevating digital and social media alongside traditional TV and audio broadcasts, we will capture fans who engage with content far beyond our traditional assets. Every platform matters, every audience matters, and everyone on our team plays a role across all assets.<\/p>\n
\u201cThis team will heavily support, promote and launch our diverse scale of assets across the merged company \u2013 including our Western Australian products, 7News, Sunrise and our entertainment slate across audio and TV, into every market around Australia.<\/p>\n
\u201cSport audiences want great coverage whenever and however they consume it. By bringing together 7SPORT, Triple M and LiSTNR sport, we are building Australia\u2019s most complete sports media operation, delivering engaging content wherever you are, throughout the whole day.\u201d<\/p>\n
Managing Director: TV and Streaming, Angus Ross said: \u201cSeven and SCA\u2019s dominance in sport is unmatched, and bringing both businesses together has provided a massive opportunity to maximise our footprint across broadcast and audio. Chris has an incredible track record with Seven and the broader sporting industry. Having worked closely with Triple M over the years, it makes perfect sense to extend his expertise across audio to lead negotiations across all pillars. Chris has live sport in his DNA and has spent over 20 years delivering every major sporting code across the country. He has the deep respect of the sporting codes and a proven history of delivering great outcomes for the game, and bringing all these assets together under one sports strategy is a massive win for our audiences and advertisers.\u201d<\/p>\n
Managing Director: Audio, John Kelly said: \u201cSport holds an unrivalled power to connect Australians, and this unified strategy delivers a massive competitive advantage. The SCA sports team already drives strong engagement through Triple M and LiSTNR, built on a legacy of passion, expert insight, and unmatched talent. By working closer with Seven under Chris\u2019 leadership we are unlocking a powerful cross-medium ecosystem. For our audiences, it means the country\u2019s most comprehensive sports coverage, and for our clients and partners, it provides an unprecedented scale to reach highly engaged fans at every hour of the day.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SCA’s Chris Jones to now oversee Sport across Seven, Triple M and LiSTNR platforms. Southern Cross Media Group…\n","protected":false},"author":2,"featured_media":786391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":["post-786390","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/786390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=786390"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/786390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/786391"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=786390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=786390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=786390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}