{"id":790331,"date":"2026-07-10T00:59:29","date_gmt":"2026-07-10T00:59:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/790331\/"},"modified":"2026-07-10T00:59:29","modified_gmt":"2026-07-10T00:59:29","slug":"la-rams-partner-with-homie-ahead-of-melbournes-nfl-showdown","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/790331\/","title":{"rendered":"LA Rams Partner With HoMie Ahead Of Melbourne&#8217;s NFL Showdown"},"content":{"rendered":"<p>The LA Rams have partnered with social enterprise streetwear label HoMie to embed the franchise as Melbourne\u2019s NFL team, ahead of its first-ever regular season game at the MCG.<\/p>\n<p>Melbourne agency Town Square has created a new campaign to launch HoMie\u2019s limited LA Rams x HoMie collaboration, with all profits going directly to combat youth homelessness.<\/p>\n<p>B Corp Certified Town Square which has worked with HoMie since 2023, was tasked with making the Rams feel unmistakably Melbourne and not just visitors for a one-off NFL game.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1678734 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"2048\" height=\"1152\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/HomieXRams-2-scaled.jpeg\"\/><\/p>\n<p>Town Square adopted the LA Rams colloquialism \u2018Ramily\u2019 to create \u2018The Extended Ramily\u2019 to position Melbourne as an extension of the Rams\u2019 LA fanbase.<\/p>\n<p>Partnering with HoMie, the creative reflects the passionate homegrown football fandom that exists in the sports mad cities and suburbs of both Los Angeles and Melbourne.<\/p>\n<p>\u201cThis collaboration goes beyond sport and streetwear, it\u2019s about shared values. The LA Rams have a genuine track record of investing in the communities they\u2019re part of, and by partnering with HoMie, they\u2019re showing up in Melbourne with real intent. Together, we\u2019re creating something that will connect with Melburnians, hopefully for the long-term, while directly supporting young people affected by homelessness,\u201d said HoMie chief executive Steph Say.<\/p>\n<p>\u201cThe Extended Ramily is about finding that shared DNA between two sports-obsessed cities and celebrating it in a way that feels genuine. This isn\u2019t about dropping the Rams into Melbourne, but stitching them into the sporting heartbeat of the city while raising awareness and much needed funds for HoMie and the important work it does to address homelessness,\u201d said Town Square executive creative director Brendan Day.<\/p>\n<p>The campaign will launch across OOH, digital, social and in-store activation with pre-orders only until 13 July.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1678735 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"2048\" height=\"1152\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/HomieXRams-4-scaled.jpeg\"\/><\/p>\n<p>Credits<br \/>Client: HoMie<br \/>Chief Executive Officer: Stephanie Say<br \/>Co-Founder &amp; Creative Director: Marcus Crook<br \/>Brand and Production Lead: Kirsten Biacsi<br \/>Social Media Coordinator: Emily Hazeldine<\/p>\n<p>Creative &amp; Media Agency: Town Square<br \/>Executive Creative Director: Brendan Day<br \/>Chief Strategy Officer: Jeff Malone<br \/>Design Director: Luke Henley<br \/>Head of Production: Anna Morris<br \/>Video Editor: Jimmy Walker<br \/>Account Director \/ Producer: Jacqueline Smith<br \/>Account Manager: Eve Uittenbosch<\/p>\n<p>Director \/ Photographer: Georgia Haynes<br \/>DOP: Simon Kim<br \/>Assistant: Mark Gregory<br \/>Stylist: Jam Baylon<\/p>\n","protected":false},"excerpt":{"rendered":"The LA Rams have partnered with social enterprise streetwear label HoMie to embed the franchise as Melbourne\u2019s NFL&hellip;\n","protected":false},"author":2,"featured_media":790332,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,372552,38949,593,85],"class_list":["post-790331","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-homie","tag-la-rams","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/790331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=790331"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/790331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/790332"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=790331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=790331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=790331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}