{"id":790540,"date":"2026-07-10T03:24:23","date_gmt":"2026-07-10T03:24:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/790540\/"},"modified":"2026-07-10T03:24:23","modified_gmt":"2026-07-10T03:24:23","slug":"meta-ai-how-to-stop-meta-using-your-instagram-images-in-new-muse-image-artificial-intelligence-tool","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/790540\/","title":{"rendered":"Meta AI: How to stop Meta using your Instagram images in new Muse Image artificial intelligence tool"},"content":{"rendered":"<p>This headline may read like one of those fake warnings people share every few months or so \u2013 but this time it\u2019s real.<\/p>\n<p>Meta has introduced a new <a href=\"https:\/\/www.nine.com.au\/topic\/artificial-intelligence-5ui\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a> feature called Muse Image, which allows anyone to use pictures and video from any public profile, including prominent Australian politicians and other public figures.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/82f77fa4e03b47fb20c4632605fd8fad0efc91c1ebc8fd59bd7c268197f34586.jpeg\"  width=\"100%\"\/><\/p>\n<p class=\"_0b53bae146db0b62 _7475dd3391ee1518\" style=\"--text-color:var(--color-text-secondary)\">AI-GENERATED IMAGE: Muse Image is also coming to WhatsApp.\u00a0Meta\/AI-GENERATED<\/p>\n<p>Australian Independent MP Allegra Spender is just one person outraged that the setting is on by default for anyone with a public account \u2013 meaning they have to know about the switch and then dive into settings to fix it.<\/p>\n<p>\u201cI just heard about Meta\u2019s new AI image generation tool, and I\u2019m really worried about it,\u201d she said, in a video posted to <a href=\"https:\/\/www.nine.com.au\/topic\/social-media-621\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">social media<\/a> on Thursday night.<\/p>\n<p>\u201cThis means that Meta automatically opts in for your public Instagram photos to be used for AI generation by anyone. The first thing I did was opt out.\u201d<\/p>\n<p>It sounds like either dramatic exaggeration or the sort of thing you see in a hysterical post every time one of these social media companies change their terms of service. But this time it\u2019s completely true.<\/p>\n<p>\u201cYou can also @-mention Instagram accounts in the Meta AI app to bring specific Instagram profiles right into your images,\u201d Meta said in its announcement of the product.<\/p>\n<p>\u201cWhether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalised graphic, tagging a username lets Meta AI use public photos to build a visual that\u2019s ready to post.\u201d<\/p>\n<p>The company stressed users could control how their content could be used for AI creation and turn it off at any time.<\/p>\n<p>How to turn off Instagram\u2019s new Muse Image AI tool<\/p>\n<p>But turning the feature on for millions of users by default means people need to first hear about the change and then dig into settings to fix it. Here\u2019s how:<\/p>\n<p>Go to your Instagram profile on the app or website (tap on the bottom right picture of you, not just the home feed)Tap on the three lines at the top right then scroll down in to the How others can interact with you section and tap Sharing and reuseTurn off Allow people to create with and reuse your content (and any other settings you don\u2019t want on)<\/p>\n<p>This settings menu actually shows that the permissions you automatically granted other Instagram users were even broader than Meta mentioned in its announcement of the product.<\/p>\n<p>\u201cWhen these are on, anyone can create with all or part of your posts and reels in remixes, sequences, templates or stickers and download your content as part of their post or reel,\u201d the app says.<\/p>\n<p>\u201cThey can also save and use any stickers you shared in a reel or story.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/bef144e3ed3a17e9dad804618ba501db69d4c0dd1d5c6f1b6f1f7c61aa13c893.jpeg\"  width=\"100%\"\/><\/p>\n<p class=\"_0b53bae146db0b62 _7475dd3391ee1518\" style=\"--text-color:var(--color-text-secondary)\">Tap on the three lines at the top right then scroll down in to the How others can interact with you section and tap Sharing and reuse.\u00a0Instagram\/screenshot<\/p>\n<p>Change generates outcry<\/p>\n<p>Tech justice non-profit Foxglove\u2019s advocacy director Donald Campbell told the BBC it was \u201can obvious recipe for disaster\u201d.<\/p>\n<p>\u201cWe\u2019ve already seen a catalogue of harms from non-consensual AI-altered images on social platforms just in the past year,\u201d he said.<\/p>\n<p>\u201cIt is hard to see why Mark Zuckerberg thinks facilitating yet more of this creepy image manipulation is a good idea.\u201d<\/p>\n<p>The platform can easily be used to make an image of Prime Minister <a href=\"https:\/\/www.nine.com.au\/topic\/anthony-albanese-233\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">Anthony Albanese<\/a> and <a href=\"https:\/\/www.nine.com.au\/topic\/pauline-hanson-4ra\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">Pauline Hanson<\/a> whispering together in a <a href=\"https:\/\/www.nine.com.au\/topic\/melbourne-ch7\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">Melbourne<\/a> cafe.<\/p>\n<p>At this stage it doesn\u2019t seem to be able to directly edit individual posts or reels but it was easy to recreate Albanese\u2019s latest post with Indian PM Narendra Modi by taking a screenshot of the reel and tagging his account, and then edit the newly generated image freely.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/71447ee416af7412d9060c56d261e45f7f87bf30dbec064e4a60d8a151139e51.jpeg\"  width=\"100%\"\/><\/p>\n<p class=\"_0b53bae146db0b62 _7475dd3391ee1518\" style=\"--text-color:var(--color-text-secondary)\">AI-GENERATED IMAGE: A fake image of Anthony Albanese and Pauline Hanson in a cafe generated by Meta AI.\u00a0Meta AI\/AI-GENERATED<\/p>\n<p>The tool wouldn\u2019t allow adding items such as a bag of cash or a manilla folder that \u201ccould be interpreted as false or defamatory about identifiable people\u201d but it happily added a USB stick and a notebook.<\/p>\n<p>Spender\u2019s account, notably, couldn\u2019t be used with the new tool, although it was still easy to generate images of her that are presumably based off photos published in news articles and other sources.<\/p>\n<p>Of course, while some AI platforms block generation of some prominent figures, many will happily generate images of them without resorting to their social media profiles.<\/p>\n<p>But the change is potentially much greater for less media-exposed people with public profiles because Meta\u2019s model suddenly has a lot more to work with.<\/p>\n<p>Meta says you can\u2019t mention accounts belonging to under-18s, nor can they use the tool to reference other accounts.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/12bb123ae14b71829a6632460fabe14d638a47ab286486e61aad6ce2c5c77b7f.jpeg\"  width=\"100%\"\/><\/p>\n<p class=\"_0b53bae146db0b62 _7475dd3391ee1518\" style=\"--text-color:var(--color-text-secondary)\">AI-GENERATED IMAGE: An image generated using Meta\u2019s Muse Image tool and supplied by Meta.\u00a0Meta\/AI-GENERATED<\/p>\n<p>\u201cWe built Muse Image with strong controls and safety guardrails from day one,\u201d a spokesperson said.<\/p>\n<p>\u201cPrivate accounts and those belonging to users under 18 are automatically excluded and adult users with public accounts can opt out with just a couple clicks.\u00a0<\/p>\n<p>\u201cWe will take action against any content that violates our Community Standards.\u201d<\/p>\n<p>The tool is currently available on the Meta AI app and website, as well as Instagram Stories in the US and WhatsApp in some countries.<\/p>\n<p>Meta called the product, the first developed by Meta Superintelligence Labs, its \u201cmost advanced image generation model yet\u201d.<\/p>\n<p>\u201cIt follows instructions faithfully, edits with precision, composes from multiple references, and draws on Instagram for social context,\u201d the company said.<\/p>\n<p>\u201cIt also brings agentic tool use capabilities and integrates with Muse Spark. Muse Video, built on the same pretraining base, delivers exceptional visual fidelity with native audio support.\u201d<\/p>\n<p>&#8211; Reported with reuters<\/p>\n","protected":false},"excerpt":{"rendered":"This headline may read like one of those fake warnings people share every few months or so \u2013&hellip;\n","protected":false},"author":2,"featured_media":790541,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-790540","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/790540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=790540"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/790540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/790541"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=790540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=790540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=790540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}