Taboola has expanded its partnership with OPPO and realme to include millions more devices in India and Thailand. The collaboration aims to enhance user engagement through integrated news recommendations on smartphone lockscreens.<\/p>\n
The announcement:<\/p>\n
Taboola (NASDAQ: TBLA), today announced deepened partnerships with OPPO and its subsidiary realme, two of the largest smartphone manufacturers in the world.<\/p>\n
Since 2023, OPPO and realme have chosen Taboola News to power recommendations on millions of mobile devices globally across the United Kingdom, Philippines, Singapore, Argentina and more. With today\u2019s news, Taboola expands its work with these leading device manufacturers, expanding Taboola News to millions of additional devices across India and Thailand.<\/p>\n
OPPO and realme will continue to integrate Taboola recommendations into the lockscreen of its smartphones, providing users a positive user experience with its devices and offering quality content from publishers that keep users engaged.<\/p>\n
Taboola News brings recommendations from Taboola\u2019s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.<\/p>\n
Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalised, relevant content to their users from Taboola\u2019s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola\u2019s massive reader scale to reach the right audiences.<\/p>\n
\u201cOPPO and realme have always been at the forefront of delivering great experiences for their customers and Taboola News is part of that effort,\u201d said Adam Singolda, CEO at Taboola. \u201cDuring our long-standing partnership, we have seen their commitment to innovation. We are pleased to see Taboola News play a role in giving their smartphone users more access to relevant content, now in millions of additional devices worldwide.\u201d<\/p>\n
\u201cOur focus continues to be on providing users with experiences that provide value to users,\u201d said Tank Zeng, Director of OPPO Overseas Business. \u201cWe have benefitted from Taboola News because it taps into Taboola\u2019s long history of providing access to trusted publishers all around the world. With our deepened partners, we are excited to take this ability even further.\u201d<\/p>\n
Source: Press release<\/p>\n","protected":false},"excerpt":{"rendered":"Taboola has expanded its partnership with OPPO and realme to include millions more devices in India and Thailand.…\n","protected":false},"author":2,"featured_media":790779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[372665,64,63,48558,20195,323681,372666,105],"class_list":["post-790778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-adam-singolda","tag-au","tag-australia","tag-oppo","tag-realme","tag-taboola","tag-tank-zeng","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/790778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=790778"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/790778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/790779"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=790778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=790778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=790778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}