{"id":793537,"date":"2026-07-11T12:49:11","date_gmt":"2026-07-11T12:49:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/793537\/"},"modified":"2026-07-11T12:49:11","modified_gmt":"2026-07-11T12:49:11","slug":"instagram-muse-image-meta-discontinues-new-ai-tool","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/793537\/","title":{"rendered":"Instagram Muse Image: Meta discontinues new AI tool"},"content":{"rendered":"<p>Social media giant Meta has pulled a new AI feature on Instagram after backlash.<\/p>\n<p>Muse Image, <a href=\"https:\/\/www.nine.com.au\/australia-news\/if-you-don-t-change-this-instagram-setting-now-anyone-can-use-your-pics-for-ai-20260710-p60e5j.html\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">which was launched this week<\/a>, was met with criticism due to privacy concerns.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/1783774150_158_82f77fa4e03b47fb20c4632605fd8fad0efc91c1ebc8fd59bd7c268197f34586.jpeg\"  width=\"100%\"\/><\/p>\n<p class=\"_0b53bae146db0b62 _7475dd3391ee1518\" style=\"--text-color:var(--color-text-secondary)\">AI-GENERATED IMAGE: Muse Image was also available on WhatsApp in some countries.\u00a0Meta\/AI-GENERATED<\/p>\n<p>It allowed users to generate images with photos from <a href=\"https:\/\/www.nine.com.au\/company\/instagram-hqv\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">public Instagram accounts<\/a> and was gradually being rolled out.<\/p>\n<p>But users were being told how to turn it off by critics to avoid their images being used.<\/p>\n<p>The <a href=\"https:\/\/www.nine.com.au\/topic\/technology-26mm\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">tech giant<\/a> has now said in a statement today it has halted the feature.<\/p>\n<p>\u201cEarlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,\u201d Meta said.<\/p>\n<p>\u201cOur intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. <\/p>\n<p>\u201cWe\u2019ve heard the feedback that this feature missed the mark, so it\u2019s no longer available.\u201d<\/p>\n<p>The tool was available on the <a href=\"https:\/\/www.nine.com.au\/topic\/meta-platforms-6hrf\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a> AI app and website, as well as Instagram Stories in the US and WhatsApp in some countries.<\/p>\n<p>Meta stressed this week users could control how their content could be used for AI creation and turn it off at any time.<\/p>\n<p><a href=\"https:\/\/www.nine.com.au\/topic\/sydney-fp5\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">Sydney<\/a> Independent MP Allegra Spender had said she was \u201creally worried\u201d about the setting.<\/p>\n<p>\u201cI just heard about Meta\u2019s new AI image generation tool, and I\u2019m really worried about it,\u201d she said in a video posted on <a href=\"https:\/\/www.nine.com.au\/topic\/social-media-621\" class=\"sc-jNzrEP eIMCEl\" rel=\"nofollow noopener\" target=\"_blank\">social media<\/a>\u00a0on Thursday night.<\/p>\n<p>\u201cThis means that Meta automatically opts in for your public Instagram photos to be used for AI generation by anyone. <\/p>\n<p>\u201cThe first thing I did was opt out.\u201d<\/p>\n<p>Tech justice non-profit Foxglove\u2019s advocacy director Donald Campbell told the BBC it was \u201can obvious recipe for disaster\u201d.<\/p>\n<p><img decoding=\"async\" alt=\"Meta CEO Mark Zuckerberg speaks during the company's Connect developer conference Wednesday, Sept. 17, 2025, in Menlo Park, Calif. (AP Photo\/Nic Coury)&#10;\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/e09dc93423771d3c951a1380a9fad30c7182df60.png\"  width=\"100%\"\/><\/p>\n<p class=\"_0b53bae146db0b62 _7475dd3391ee1518\" style=\"--text-color:var(--color-text-secondary)\">Meta CEO Mark Zuckerberg.<br \/>\n\u00a0Nic Coury<\/p>\n<p>\u201cWe\u2019ve already seen a catalogue of harms from non-consensual AI-altered images on social platforms just in the past year,\u201d he said.<\/p>\n<p>\u201cIt is hard to see why Mark Zuckerberg thinks facilitating yet more of this creepy image manipulation is a good idea.\u201d<\/p>\n<p>Meta previously said users can\u2019t mention accounts belonging to under-18s, nor can they use the tool to reference other accounts.<\/p>\n<p>\u201cWe built Muse Image with strong controls and safety guardrails from day one,\u201d a spokesperson said.<\/p>\n<p>\u201cPrivate accounts and those belonging to users under 18 are automatically excluded and adult users with public accounts can opt out with just a couple clicks.\u00a0<\/p>\n<p>\u201cWe will take action against any content that violates our Community Standards.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Social media giant Meta has pulled a new AI feature on Instagram after backlash. Muse Image, which was&hellip;\n","protected":false},"author":2,"featured_media":793538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-793537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/793537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=793537"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/793537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/793538"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=793537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=793537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=793537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}