{"id":796366,"date":"2026-07-12T23:09:18","date_gmt":"2026-07-12T23:09:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/796366\/"},"modified":"2026-07-12T23:09:18","modified_gmt":"2026-07-12T23:09:18","slug":"kfc-australia-breakfast-kfc-confirms-nationwide-breakfast-rollout","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/796366\/","title":{"rendered":"KFC Australia breakfast: KFC confirms nationwide breakfast rollout"},"content":{"rendered":"

KFC Australia has officially confirmed it is rolling out its breakfast menu<\/a> across the country following a highly successful trial at Sydney Airport.<\/p>\n

Dubbed \u201cMorning Meals\u201d, planning is already underway to bring the new AM lineup to multiple locations<\/a> nationwide.<\/p>\n

\"<\/p>\n

KFC Australia has confirmed a nationwide rollout of its breakfast menu.\u00a0Jo Abi<\/p>\n

Specific launch dates<\/a> and locations for the new morning lineup<\/a> have not yet been released.<\/p>\n

A KFC spokesperson told nine.com.au: \u201cFollowing the finger lickin\u2019 good response from our Sydney Airport Morning Meals trial,\u00a0KFC\u00a0is continuing to work with our franchise partners to bring Morning Meals to more restaurants across the country, giving more fans the chance to start their day the\u00a0KFC\u00a0way. <\/p>\n

\"KFC<\/p>\n

\u2018KFC\u00a0is continuing to work with our franchise partners to bring Morning Meals to more restaurants across the country.\u2019\u00a0Getty<\/p>\n

\u201cKeep your eyes peeled for where Morning Meals might pop up next, because Aussies know there\u2019s no wrong time to\u00a0go full chicken\u00a0with\u00a0KFC.\u201d<\/p>\n

The spokesperson said the response to KFC\u2019s Sydney Airport breakfast menu trial had been a hit.<\/p>\n

\u201cThe response has shown there\u2019s a real appetite for\u00a0KFC-inspired morning moments, with fans embracing new ways to enjoy their favourite chicken all throughout the day,\u201d they said.<\/p>\n

The future of fast food breakfast in Australia<\/p>\n

Brand expert Amanda Stevens told nine.com.au KFC had \u201cobviously done their research\u201d on fast food breakfast.<\/p>\n

\u201cMcDonald\u2019s is a proof of concept for it,\u201d she said.<\/p>\n

\u201cI think the airport trial made sense because it signalled to the market they weren\u2019t just launching breakfast. Consumers are eating very differently. <\/p>\n

\"McDonald's<\/p>\n

\u2018McDonald\u2019s is a proof of concept for it.\u2019\u00a0Getty<\/p>\n

\u201cThree square meals a day is just very antiquated. And people are busy, and people are tired. If you doubt that, just ask them.<\/p>\n

\u201cSo convenience is winning with consumers right now.\u201d<\/p>\n

Consumer psychologist and Thinkerbell\u00a0founder Adam Ferrier told nine.com.au KFC\u2019s timing for their breakfast menu roll out made sense.<\/p>\n

\u201cBreakfast is the last great frontier for fast food.\u00a0McCaf\u00e9 was incredibly successful for McDonald\u2019s and was an Australian invention, GYG has done brekkie pretty successfully; these chains have helped change consumer attitudes towards breakfast and fast foods, so now KFC at breakfast doesn\u2019t seem like a bad option.\u201d<\/p>\n

He said far from impacting main rival McDonald\u2019s, if anything, \u201cit might help McDonald\u2019s as it further legitimises fast food as a breakfast option\u201d.<\/p>\n

\u201cKFC is a very well-known brand with high desirability and a cheap price point,\u201d Ferrier continued.<\/p>\n

\"<\/p>\n

KFC began its breakfast menu trial at Sydney Airport in December 2025.\u00a0Jo Abi<\/p>\n

\u201cStretching this brand into breakfast makes perfect sense as there\u2019s no reason why people would have KFC for breakfast. This is also partially driven by the protein movement, where chicken is perceived to be a healthy, protein-rich option (the fried batter around the chicken – not so much!)\u201d<\/p>\n

Stevens said the inclusion of avocado on toast as part of KFC\u2019s breakfast menu was likely \u201cstrategic\u201d.<\/p>\n

\u201cSo the avocado on toast is really like the surprise menu item that could make or break it. It\u2019s serving two purposes. One, if they can get it right, then it will be a winning menu item. <\/p>\n

\"\"<\/p>\n

Stevens said the avocado on toast is \u2018serving two purposes\u2019\u00a0Jo Abi<\/p>\n

\u201cBut what it\u2019s also doing is the heavy lifting in terms of making it acceptable for people to go there. Like when McDonald\u2019s released their salads range.\u201d<\/p>\n

Not to mention the low price point, now $3.95, which is further enticing to customers.<\/p>\n

Fast food a cost-of-living winner<\/p>\n

Fast food retailers, including KFC and McDonald\u2019s, are currently thriving, despite cost-of-living pressures, with customers opting for fast, convenient, affordable meals amid their busy schedules.<\/p>\n

\u201cLife\u2019s pretty busy and hectic and so this is winning with consumers right now,\u201d Stevens said.<\/p>\n

KFC\u2019s parent company Collins Food Limited<\/a> reporting a 7.6 per cent increase in revenue to $1.24 billion so far in 2026. This follows their exit from Taco Bell which allowed them to streamline their portfolio and focus on a KFC-led expansion and profitability.<\/p>\n

McDonald\u2019s reported a 3.8 per cent increase in sales for the first quarter of 2026.<\/p>\n

It isn\u2019t just KFC and McDonald\u2019s offering breakfast menu items to customers. Other fast food retailers also offer a full breakfast menu and coffee at select locations until 10.30-11am each day.<\/p>\n

\"McDonald's<\/p>\n

\u2018It might help McDonald\u2019s as it further legitimises fast food as a breakfast option.\u2019\u00a0Getty<\/p>\n

Hungry Jacks also offers a full early morning menu including breakfast wraps, muffins, and Turkish roll sandwiches including the Mega BBQ Brekky Wrap and the such as the Bacon & Egg Turkish Brekky Roll in addition to coffee via Jack\u2019s Cafe.<\/p>\n

Subway also sells breakfast items including their Bacon, Egg & Cheese, Ham, Egg & Cheese Wrap, and Egg & Cheese wraps. Coffee is also served in some locations.<\/p>\n

\"hungry<\/p>\n

Hungry Jacks, Subway, Oporto, and GYG, each offer fast food breakfast menus.\u00a0Getty<\/p>\n

Oporto\u2019s breakfast menu includes their Breakfast Bowl with an egg, rice, avocado, and bacon, breakfast burgers, wraps and hash browns.<\/p>\n

Guzmen y Gomez serves a breakfast menu that includes Brekkie Burritos, Guac on Toast, Cheese Quesadilla, and Brekkie Tacos, and barista-made coffee.<\/p>\n

Late night trade is key<\/p>\n

In addition to expanding the new menu to multiple locations, it has been reported that KFC is also planning to extend its opening hours to take advantage of customer demand later in the evening.<\/p>\n

Some KFC outlets in city locations now stay open until the early hours of the morning and even operate 24 hours, as do multiple McDonald\u2019s locations.<\/p>\n

Ferrier explained this is to take advantage of customer\u2019s increasingly fragmented schedules.<\/p>\n

\"<\/p>\n

KFC confirms nationwide breakfast menu roll out.\u00a0Jo Abi<\/p>\n

\u201cThree meals a day is a thing of the past. People are snacking and consuming food throughout the day – hence longer opening hours and an ever-changing menu throughout the day. <\/p>\n

\u201cMatching the meal type to the occasion is a new type of delivery headache for fast food retailers.\u00a0\u201d<\/p>\n

KFC\u2019s spokesperson confirmed: \u201cThere\u2019s no wrong time for\u00a0KFC, and we know that consumer dining habits are changing. <\/p>\n

\u201cWhether it\u2019s fuelling the morning rush, bringing mates and family together over a bucket, or satisfying a late-night craving, we know our fans love finding new moments to enjoy their favourite chicken. <\/p>\n

\u201cThat\u2019s why we\u2019re always looking for more ways to serve up finger lickin\u2019 good feeds whenever the craving strikes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"KFC Australia has officially confirmed it is rolling out its breakfast menu across the country following a highly…\n","protected":false},"author":2,"featured_media":796367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-796366","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/796366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=796366"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/796366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/796367"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=796366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=796366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=796366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}