{"id":797487,"date":"2026-07-13T12:11:13","date_gmt":"2026-07-13T12:11:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/797487\/"},"modified":"2026-07-13T12:11:13","modified_gmt":"2026-07-13T12:11:13","slug":"meta-ditches-muse-image-ai-feature-because-it-misses-the-mark-on-users-privacy-meta","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/797487\/","title":{"rendered":"Meta ditches Muse Image AI feature because it \u2018misses the mark\u2019 on users\u2019 privacy | Meta"},"content":{"rendered":"

Meta has said \u2060it is discontinuing an AI feature launched this week that allowed users to generate images using public Instagram<\/a> \u2060accounts, after drawing widespread \u2060criticism over \u200bprivacy concerns, including from a Hollywood union.<\/p>\n

\u201cOur intent was to provide a useful creative tool and to give people control \u2060over whether their public content could be referenced in this way,\u201d Meta<\/a> said in a statement.<\/p>\n

\u201cWe\u2019ve heard the feedback that \u2060this feature missed the mark, so it\u2019s no longer available,\u201d it said.<\/p>\n

Meta, owner \u200bof Facebook and Instagram, had launched \u200cMuse Image on Tuesday, its \u200cfirst image-generation model from Meta Superintelligence Labs. The feature, integrated into its Meta \u200cAI chatbot, can use photos as input and lets users edit generated images directly through sketches.<\/p>\n

The feature soon faced backlash over privacy concerns and being an automatic opt-in for users.<\/p>\n

Emmy-winning actor Hannah Einbinder, known for Hacks, criticised the feature on Instagram, saying it had been turned on automatically and urging users to \u200cturn it off.<\/p>\n

SAG-AFTRA, the union representing actors and other media professionals, also urged members and other Instagram users on Thursday to opt \u200bout of the feature.<\/p>\n

\u201cAnything other than a clear and conspicuous opt-in for these types of uses of Instagram users\u2019 images is unacceptable, and an utter miscalculation of public sentiment regarding the obvious dangers and harms inherent in such use,\u201d SAG-AFTRA \u2060said.<\/p>\n

Following Meta\u2019s decision to remove the feature, SAG-AFTRA welcomed the move.<\/p>\n

\u201cWith \u200bthe dangers of nonconsensual \u200bdigital replicas well known to \u200ball, a feature that encouraged that behavior is unwise. We appreciate \u200bits discontinuance. It \u200cis the responsible \u200bthing to do,\u201d \u200ba union spokesperson said.<\/p>\n

The reversal reflects increasing pressure on technology companies to give users clear control over how their publicly shared content is used by AI features.<\/p>\n

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Show more<\/p>\n","protected":false},"excerpt":{"rendered":"Meta has said \u2060it is discontinuing an AI feature launched this week that allowed users to generate images…\n","protected":false},"author":2,"featured_media":797488,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-797487","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/797487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=797487"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/797487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/797488"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=797487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=797487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=797487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}