{"id":799689,"date":"2026-07-14T12:38:18","date_gmt":"2026-07-14T12:38:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/799689\/"},"modified":"2026-07-14T12:38:18","modified_gmt":"2026-07-14T12:38:18","slug":"stax-owners-of-collapsed-activewear-brand-break-silence-in-apology-to-customers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/799689\/","title":{"rendered":"Stax: Owners of collapsed activewear brand break silence in apology to customers"},"content":{"rendered":"

The co-founders of collapsed activewear brand Stax have broken their silence with an emotional message to customers after the company appointed liquidators<\/a> and paused orders.<\/p>\n

Stax, which operated online and has two boutique Sydney stores, was placed into receivership in June<\/a>, just four years after their founders were named on the AFR Rich List.<\/p>\n

\"\"<\/p>\n

Stax activewear brand founders Don Robertson and partner Matilda Murray have broken their silence in a statement.\u00a0James Brickwood<\/p>\n

Founders Don Robertson and Matilda Murray spoke directly to customers in a lengthy message on social media, describing the past few weeks as \u201cthe most difficult chapter of our lives\u201d.<\/p>\n

The pair had not spoken publicly about the embattled brand\u2019s future until now.<\/p>\n

In a statement shared to Instagram, the couple acknowledged that customers are \u201cfrustrated, disappointed and understandably upset\u201d that orders have not been fulfilled.<\/p>\n

\u201cI want you to know that we have heard you,\u201d the statement continued.<\/p>\n

\u201cFirst and foremost, we\u2019re truly sorry for this and for not communicating earlier.<\/p>\n

\u201cStax was built over more than a decade with an incredible community and knowing that so many of our customers have been impacted is something we carry every day.\u201d<\/p>\n

Robertson and Murray said that the company is now in the hands of receivers.<\/p>\n

Any decision regarding outstanding orders remains under their remit.<\/p>\n

\u201cI know that doesn\u2019t change the frustration or disappointment so many of you are feeling,\u201d they said in the joint statement.<\/p>\n

\u201cIf you placed an order and haven\u2019t received it, we completely understand why you\u2019re upset.\u201d<\/p>\n

The couple told customers to contact their credit card or bank to \u201cask about the options available to you\u201d, including initiating a chargeback process.<\/p>\n

They went on to thank their community for sticking by Stax for more than 10 years.<\/p>\n

\u201cThank you as well to those who have shown us kindness during what has been the most difficult chapter of our lives,\u201d Robertson and Murray added.<\/p>\n

The cult activewear brand officially appointed liquidators on Friday as the brand urgently seeks a buyer to save it from collapse.<\/p>\n

Brian Raymond Silvia and Michael Charles Hird of Cascap Advisory\u00a0were appointed joint liquidators for the embattled brand and its entities, including Stax Retail, Stax GPT and Stax Westfield, on Friday, according to a notice lodged with the Australian Securities and Investments Commission (ASIC).<\/p>\n

\"The<\/p>\n

The Stax store in the Sydney CBD closed after the company went into receivership.\u00a0Nicole Douglas<\/p>\n

The group is now undergoing an \u201curgent\u201d assessment of its business and operations.<\/p>\n

Stax informed customers that its Pitt Street Westfield store has since been closed, and the online store is not accepting new orders during the assessment.<\/p>\n

Robertson started the brand in 2015 out of his mother\u2019s house before it grew to a multimillion-dollar clothing line.\u00a0<\/p>\n

The couple relocated to Sydney in 2019, building a team of more than 50 employees and 12 physical stores, 10 of which were shut by 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"The co-founders of collapsed activewear brand Stax have broken their silence with an emotional message to customers after…\n","protected":false},"author":2,"featured_media":799690,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-799689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/799689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=799689"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/799689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/799690"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=799689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=799689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=799689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}