The Norwood Football Club is pleased to announce the appointment of its new General Manager of Football, Daniel Menzel.<\/p>\n
Menzel brings a wealth of knowledge, experience and success to the club across AFL, SANFL and local level, and Norwood could not be happier that his next chapter will begin at The Parade.<\/p>\n
He spent 10 years in the AFL system as a player, before becoming a SANFL Premiership player, and a Premiership Coach at local level, as well as spending recent years in the media.<\/p>\n
Originally from the Central District Football Club Menzel went on to have an 80-game AFL career across 10 seasons with Geelong and Sydney, which was unfortunately cruelled by four ACL reconstructions.<\/p>\n
At the end of 2019, Menzel returned to the SANFL where he spent the 2020 season with Centrals, before heading to Woodville-West Torrens where under (now Norwood) coach Jade Sheedy won the 2021 League Premiership.<\/p>\n
Menzel finished his SANFL career in 2023, heading to the River Murray Football League to coach the newly formed Coorong Cats in 2024 and 2025, winning last season\u2019s A Grade Premiership undefeated. His Cats are currently top of the ladder in 2025.<\/p>\n
Norwood CEO Richard Kelly welcomed Daniel to the club.<\/p>\n
\u201cDaniel is the perfect fit for the Norwood Football Cub, we are very excited to see what he can bring to the role,\u201d he said.<\/p>\n
\u201cWe had some excellent applicants, but Daniel\u2019s football IQ and football background is what really shone out to us. He has completed a Master of Business and has a good business background, so he is really well credentialed.<\/p>\n
\u201cDaniel has some great experience in football, he has been through the ups and downs of a football journey, getting drafted, coping with injury setback, winning a flag with the Eagles, and recently with Coorong Cats.<\/p>\n
\u201cHe has worked with our coach Jade Sheedy at the Eagles, and also played some State footy with some of our current players, so there\u2019s some good connections already.\u201d<\/p>\n
Menzel officially commences his role at Norwood as of October 1, and said he was excited to work with players, coaches and officials at the Redlegs.<\/p>\n
\u201cI am excited to be at Norwood, it\u2019s a club with a rich history, great traditions, a big supporter base and I am looking forward to working with everyone at the club,\u201d Menzel said.<\/p>\n
\u201cIt\u2019s a big role, but I am excited about it. Even in my playing days it was something that appealed to me, and now having completed my Masters, having coached myself, and done a fair bit in the business space the GM of footy role is really appealing to me.<\/p>\n
\u201cIt was a challenging start to the season in 2025 (for Norwood), but I think the list is in a good place, it\u2019s a good demographic, but we will look to add to that and compete for a long time.<\/p>\n
\u201cI\u2019m excited to work with Sheeds again, we won the Premiership in 2021 which was my first flag at senior level, he\u2019s a great coach and I am keen to see what we can achieve at Norwood.<\/p>\n
\u201cThis role has come at a good time for me, I finished my Masters of Business 12 months ago, coached my own side and done a lot of work with my business and in the media. I am ready to get stuck in.\u201d<\/p>\n
Norwood coach Jade Sheedy said it was exciting to work alongside Menzel once again.<\/p>\n
\u201cIt\u2019s a great appointment,\u201d he said.<\/p>\n
\u201cI know Dan well, he has great footy knowledge, he knows the SANFL landscape, has a business background. He will be great for the footy club.<\/p>\n
\u201cHe has had his own adversity through his injury, so he will be able to give advice to people that are injured or facing adversity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Norwood Football Club is pleased to announce the appointment of its new General Manager of Football, Daniel…\n","protected":false},"author":2,"featured_media":80053,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85],"class_list":["post-80052","post","type-post","status-publish","format-standard","has-post-thumbnail","category-afl","tag-afl","tag-au","tag-australia","tag-australian-football-league","tag-australianfootballleague","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/80052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=80052"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/80052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/80053"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=80052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=80052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=80052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}