{"id":800674,"date":"2026-07-14T23:24:12","date_gmt":"2026-07-14T23:24:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/800674\/"},"modified":"2026-07-14T23:24:12","modified_gmt":"2026-07-14T23:24:12","slug":"woolworths-reveals-future-of-deli-counters-after-shoppers-notice-sections-vanishing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/800674\/","title":{"rendered":"Woolworths reveals future of deli counters after shoppers notice sections vanishing"},"content":{"rendered":"<p>Woolworths has been forced to calm fears it\u2019s quietly killing off one of the supermarket\u2019s best-known sections after shoppers noticed delis vanishing during store makeovers.<\/p>\n<p>Customers around the country have been questioning whether the fresh service counter is being phased out, after renovated stores emerged without a deli and others reopened with the section dramatically scaled back.<\/p>\n<p>For many shoppers, the deli remains a supermarket staple, offering the chance to choose exactly how much meat, seafood, cheese and other fresh items they want, instead of being locked into prepacked portions.<\/p>\n<p>MORE NEWS<\/p>\n<p><a title=\"www.realcommercial.com.au\" href=\"https:\/\/www.realcommercial.com.au\/news\/greyhound-track-sold-for-nine-times-its-official-value\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=daily_telegraph&amp;campaignPlacement=article\" target=\"_blank\" rel=\"noopener nofollow\">Greyhound track sold for nine times its official value<\/a><\/p>\n<p><a title=\"www.realestate.com.au\" href=\"https:\/\/www.realestate.com.au\/news\/australias-biggest-ever-sheep-station-sale-looms-as-farming-dynasty-lists-colossal-property\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=the_advertiser&amp;campaignPlacement=spa\" target=\"_blank\" rel=\"noopener nofollow\">Foreign investors eye Aus farm bigger than 38 countries<\/a><\/p>\n<p><a title=\"www.realcommercial.com.au\" href=\"https:\/\/www.realcommercial.com.au\/news\/double-island-reborn-in-40m-luxury-transformation-to-lure-hollywood-stars-back?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=&amp;campaignSource=the_advertiser&amp;campaignPlacement=realestatemodule\" target=\"_blank\" rel=\"noopener nofollow\">Aussie island plans A-list revival<\/a><\/p>\n<p>But Woolworths has insisted there\u2019s no nationwide move to axe the counters, saying the vast majority of its more than 1000 supermarkets still have fresh service areas.<\/p>\n<p>\u201cWe adapt our stores to better meet our customers\u2019 changing shopping habits and are focused on providing a range of fresh food and convenient meal options, at dependable prices,\u201d a Woolworths spokesperson told <a title=\"au.lifestyle.yahoo.com\" href=\"https:\/\/au.lifestyle.yahoo.com\/woolworths-responds-to-customer-fears-over-staple-feature-disappearing-044641329.html\" target=\"_blank\" rel=\"noopener nofollow\">Yahoo Lifestyle<\/a>.<\/p>\n<p>\u201cWhile we continue to maintain fresh service counters across the vast majority of our more than 1,000 supermarkets nationwide, these updates allow us to evolve our in-store offer to better serve customers and communities.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-84803\" class=\"size-full wp-image-84803\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/capi_7bb974a9303a501975a51806a9b2829d_f6f3e126c72d50db0c482ec26e574d4d.jpeg\" alt=\"\" width=\"1280\" height=\"720\" data-capiid=\"f6f3e126c72d50db0c482ec26e574d4d\"  \/><\/p>\n<p id=\"caption-attachment-84803\" class=\"wp-caption-text\">More and more Delis are disappearing from Woolworths. Credit: Glenn Pokorny\/Facebook<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-84804\" class=\"size-full wp-image-84804\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/capi_7bb974a9303a501975a51806a9b2829d_fad03fab9023549535fef642456f9292.jpeg\" alt=\"\" width=\"1280\" height=\"720\" data-capiid=\"fad03fab9023549535fef642456f9292\"  \/><\/p>\n<p id=\"caption-attachment-84804\" class=\"wp-caption-text\">Around 30 delis have shut for good over the past six years. Credit: Twitter<\/p>\n<p>The retailer\u2019s response comes after shopper concern flared online, with some claiming multiple local stores had dropped their deli altogether following renovations, while another had slashed the section\u2019s footprint.<\/p>\n<p>In the past six years, 30 Woolworths stores have also permanently shut their fresh service counters.<\/p>\n<p>Staff from those sections have been moved into other roles in the supermarket.<\/p>\n<p>Some stores have instead switched to \u201cDeli Express\u201d setups, where meats, dips and entertaining foods are sold prepacked, without team members serving customers at the counter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-84805\" class=\"size-full wp-image-84805\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/capi_7bb974a9303a501975a51806a9b2829d_fbceedd371b8363963bbbbcb7bbd64ac.jpeg\" alt=\"\" width=\"1280\" height=\"720\" data-capiid=\"fbceedd371b8363963bbbbcb7bbd64ac\"  \/><\/p>\n<p id=\"caption-attachment-84805\" class=\"wp-caption-text\">One customer revealed that the deli counter at their local Woolies store had been replaced with a \u2018Deli Express\u2019 section. Credit: Reddit<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-84806\" class=\"size-full wp-image-84806\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/capi_7bb974a9303a501975a51806a9b2829d_fe1b346e08734c9da58df3b4010e2a54.jpeg\" alt=\"\" width=\"1280\" height=\"720\" data-capiid=\"fe1b346e08734c9da58df3b4010e2a54\"  \/><\/p>\n<p id=\"caption-attachment-84806\" class=\"wp-caption-text\">At a Woolworths in Green Square, Sydney, a bank of cabinets now hides what was until recently a manned deli. Picture: Benedict Brook<\/p>\n<p>However, the shift hasn\u2019t gone down well with many shoppers, who say it limits choice and creates more packaging waste.<\/p>\n<p>\u201cOh, the flow of plastic waste. I\u2019m making the switch. I\u2019m not buying five packets of ham for a kilogram,\u201d one shopper said.<\/p>\n<p>\u201cThat is the end of me buying any meat products from Woolworths. The deli was the only place that had any meat that was worth consuming,\u201d another wrote.<\/p>\n<p>A third said: \u201cI\u2019ve been waiting for this to happen at ours. Stores already doing it have so many prepacked products all with the exact same weight. One hundred options of shaved ham and they\u2019re all 400g, it\u2019s silly.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Woolworths has been forced to calm fears it\u2019s quietly killing off one of the supermarket\u2019s best-known sections after&hellip;\n","protected":false},"author":2,"featured_media":800675,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-800674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/800674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=800674"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/800674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/800675"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=800674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=800674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=800674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}