\n\tLOS ANGELES: Veteran sports executive Loren Mack has joined BKB: Bare Knuckle Boxing, the world\u2019s largest organization for the combat sport, as chief marketing officer and executive vice president of strategy, as it continues its global expansion.<\/p>\n
\n\tMack will oversee global brand strategy, audience and content growth, broadcast and streaming marketing, live-event-demand generation, and the marketing strategy supporting the organization\u2019s sponsorship and partnership portfolio.<\/p>\n
\n\t\u201cI\u2019ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today,\u201d said Mack in a recent release.<\/p>\n
\n\t\u201cBKB has incredible momentum and has established itself as the largest and most-watched bare knuckle boxing organization in the world. I\u2019m excited to help continue to elevate the brand, expand its global footprint, develop new business opportunities, and introduce BKB to millions of new fans around the world.\u201d<\/p>\n
\n\tMack has more than two decades of executive leadership experience and helped build some of the world\u2019s leading combat sports brands. Most recently he served as senior vice president of corporate communications for the Saudi Arabia-backed Professional Fighters League.<\/p>\n
\n\tHe played an integral role in the organization\u2019s international expansion through strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy.<\/p>\n
\n\tPrior to the PFL, Mack held executive leadership positions with ONE Championship. He began his career with the UFC during one of the company\u2019s most transformative periods.<\/p>\n
\n\tHe has led multi-million-dollar initiatives spanning marketing, media, athlete development, sponsorship activation, business development, and international expansion across North America, Asia, Europe, the Middle East, Africa, and Latin America.<\/p>\n
\n\t\u201cBKB has achieved extraordinary growth over the past several years, and we\u2019re assembling an executive team capable of taking the organization to the next level,\u201d said David Tetreault, CEO of BKB.<\/p>\n
\n\t\u201cLoren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports,\u201d Tetreault added.<\/p>\n
\n\tFounded in 2015 by entrepreneur Mike Vazquez and former professional fighter Dhafir \u201cDada 5000\u201d Harris, BKB has transformed bare-knuckle boxing into a fully regulated, globally broadcast sports property.<\/p>\n","protected":false},"excerpt":{"rendered":"LOS ANGELES: Veteran sports executive Loren Mack has joined BKB: Bare Knuckle Boxing, the world\u2019s largest organization for…\n","protected":false},"author":2,"featured_media":802176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571],"tags":[64,63,802,85],"class_list":["post-802175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-au","tag-australia","tag-boxing","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/802175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=802175"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/802175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/802176"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=802175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=802175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=802175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}