{"id":80283,"date":"2025-08-19T16:04:07","date_gmt":"2025-08-19T16:04:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/80283\/"},"modified":"2025-08-19T16:04:07","modified_gmt":"2025-08-19T16:04:07","slug":"apples-vision-pro-struggles-to-gain-traction-amid-slow-release-of-immersive-video-apple-nasdaqaapl","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/80283\/","title":{"rendered":"Apple&#8217;s Vision Pro Struggles To Gain Traction Amid Slow Release Of Immersive Video &#8211; Apple (NASDAQ:AAPL)"},"content":{"rendered":"<p class=\"block core-block\">Apple Inc.\u00a0AAPL is reportedly grappling with the slow uptake of its Vision Pro headset, attributed to its high price tag and lack of compelling features.<\/p>\n<p class=\"block core-block\">Bloomberg&#8217;s\u00a0Mark Gurman,\u00a0in his\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-08-17\/why-doesn-t-the-vision-pro-have-more-immersive-video-apple-is-slow-rolling-it-mefmwpb1?srnd=undefined\" target=\"_blank\" rel=\"nofollow noopener\">latest\u00a0<\/a>&#8220;Power On\u201d report revealed that the tech behemoth has been sluggish in rolling out immersive video content, leaving Vision Pro users with a dearth of content to engage with. <\/p>\n<p class=\"block core-block\">Despite enhancements to its operating system and the introduction of new apps, the device remains a niche product, with sales reportedly falling short of\u00a01 million units in the\u00a0US since its debut\u00a0a year and a half\u00a0ago.<\/p>\n<p class=\"block core-block\">During the last earnings call, Apple\u2019s CEO, Tim Cook, acknowledged the Vision Pro as an \u201carea we really believe in\u201d but did not hint at any immediate plans for significant improvements. The forthcoming version of the device, slated for release later this year, will primarily boast a faster chip.<\/p>\n<p class=\"block core-block\">A more substantial upgrade, including a cheaper and lighter model, is anticipated for 2027. However, the delay sparks fears that the product category might become obsolete by then, considering the swift pace of technological advancements.<\/p>\n<p class=\"block core-block\">Also Read: <a href=\"https:\/\/www.benzinga.com\/markets\/tech\/25\/08\/47021765\/apples-new-siri-voice-control-feature-could-revolutionize-user-experience\" target=\"_blank\" rel=\"nofollow noopener\">Apple\u2019s New Siri Voice-Control Feature Could Revolutionize User Experience<\/a><\/p>\n<p class=\"block core-block\">The success of Vision Pro largely hinges on its ability to captivate consumers with unique capabilities. <\/p>\n<p class=\"block core-block\">While it excels in\u00a0displaying 3D video and photos,\u00a0serving as a\u00a0virtual computer monitor, and playing\u00a0immersive programming, the demand for these features remains lukewarm.<\/p>\n<p class=\"block core-block\">Despite the potential of immersive video as a key selling point, Apple has been slow-footed in releasing content in this format, leaving users with limited options. <\/p>\n<p class=\"block core-block\">The company\u2019s cautious approach to content release is reportedly due to the high costs involved and the device\u2019s sluggish sales.<\/p>\n<p class=\"block core-block\">While third-party content could offer a lifeline, Apple\u2019s hesitance to\u00a0release content for its own\u00a0device raises questions about third-party willingness to bridge the gap.<\/p>\n<p class=\"block core-block\">Read Next:\u00a0<\/p>\n<p class=\"block core-block\"><a href=\"https:\/\/www.benzinga.com\/markets\/tech\/25\/08\/46817762\/apples-new-answers-team-developing-chatgpt-rival-iphone-17-pro-spotted-in-san-francisco\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple&#8217;s New \u2018Answers&#8217; Team Developing ChatGPT Rival, iPhone 17 Pro Spotted In San Francisco<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple Inc.\u00a0AAPL is reportedly grappling with the slow uptake of its Vision Pro headset, attributed to its high&hellip;\n","protected":false},"author":2,"featured_media":80284,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[64,63,8333,12465,38214,8330,8329,12466,12467,61044,61045,105,238,239,240],"class_list":{"0":"post-80283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-au","9":"tag-australia","10":"tag-category-news","11":"tag-category-tech","12":"tag-category-top-stories","13":"tag-cms-wordpress","14":"tag-pageisbzpro-bz","15":"tag-symbol-aapl","16":"tag-tag-apple","17":"tag-tag-tim-cook","18":"tag-tag-vision-pro-headset","19":"tag-technology","20":"tag-virtual-reality","21":"tag-virtualreality","22":"tag-vr"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/80283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=80283"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/80283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/80284"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=80283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=80283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=80283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}