{"id":805531,"date":"2026-07-17T06:18:11","date_gmt":"2026-07-17T06:18:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/805531\/"},"modified":"2026-07-17T06:18:11","modified_gmt":"2026-07-17T06:18:11","slug":"lions-rugby-team-lands-record-profits-and-revenues-from-australia-tour-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/805531\/","title":{"rendered":"Lions rugby team lands record profits and revenues from Australia tour \u2013 The Irish Times"},"content":{"rendered":"

The Dublin-based company behind the British & Irish Lions<\/a> rugby team recorded record revenues and profits last year following the team\u2019s successful tour of Australia. <\/p>\n

Accounts just filed by British & Irish Lions DAC show it generated a profit of \u00a313 million (\u20ac15.3 million) on income of \u00a350.5 million in the year to the end of September 2025. <\/p>\n

The profit level was three times that of the next most lucrative tour, which was to New Zealand in 2017. The Lions won last year\u2019s test series against Australia 2-1.<\/p>\n

The Lions concept is owned by the Irish, English, Scottish and Welsh rugby unions. The accounts show that they received \u00a315 million from the Lions last year.<\/p>\n

The Lions company closed out the year with accumulated profits of \u00a316.4 million. <\/p>\n

The company generates the vast bulk of its income in the year of the tour, using the income to fund loss making years. The Lions men\u2019s team tours every four years, rotating between Australia, South Africa and New Zealand. <\/p>\n

\"\"Will the State\u2019s plan for the Carlton Cinema site revitalise O\u2019Connell Street?<\/p>\n

This will change in 2027 with the inaugural women\u2019s tour taking place in New Zealand, introducing a two-year cycle in touring. <\/p>\n

Revenue is derived from sponsorship, broadcasting, merchandising, licensing, and ticket sales as part of travel packages and a pre-tour game against Argentina that took place at the Aviva Stadium in Dublin. <\/p>\n

The Lions signed 30 commercial deals, including with Howden, Sky Sports, Canterbury and DHL. Some 11,000 Lions fans travelled to Australia through official tour packages.<\/p>\n

In addition, 218,265 Lions jerseys were sold, a record for rugby kit. More than 450,000 people attended the nine Lions tour games. <\/p>\n

The Lions tour also helped Rugby Australia, the host nation, achieve a profit last year of 71 million Australian dollars (\u20ac43 million).<\/p>\n

The Lions company\u2019s administrative expenses spiked during 2025 to \u00a337.7 million, from just under \u00a34 million in 2024.<\/p>\n

The company employed 18 staff (up from 11 a year earlier) with salaries coming to just under \u00a31.9 million.<\/p>\n

Commenting on the results, Ben Calveley, chief executive of the British & Irish Lions, said: \u201cOff the pitch, we were pleased to deliver a record-breaking tour financially, reflecting the continued commercial strength and global appeal of the Lions. <\/p>\n

\u201cIt was the first year in which our tour profit share agreement with the players was in place, and it is hugely satisfying to see the players share in that success alongside Premiership Rugby, the URC and our four shareholder unions.<\/p>\n

\u201cThe very best players continue to see the Lions as the pinnacle of the game, supporters continue to make extraordinary efforts to be part of it, and major brands and organisations continue to recognise the value of partnering with us. We are also very pleased with the positive impact the tour had for Rugby Australia and the wider Australian economy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Dublin-based company behind the British & Irish Lions rugby team recorded record revenues and profits last year…\n","protected":false},"author":2,"featured_media":805532,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,104053,32377,760,85],"class_list":["post-805531","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-irfu","tag-lions-tour","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/805531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=805531"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/805531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/805532"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=805531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=805531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=805531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}