{"id":806006,"date":"2026-07-17T11:43:24","date_gmt":"2026-07-17T11:43:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/806006\/"},"modified":"2026-07-17T11:43:24","modified_gmt":"2026-07-17T11:43:24","slug":"vog-uses-world-cup-football-strategy-to-shape-its-summer-apple-variety-line-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/806006\/","title":{"rendered":"Vog uses World Cup football strategy to shape its summer apple variety line-up"},"content":{"rendered":"

With the World Cup Final approaching at the weekend, Italian apple company Vog \u2013 Home of Apples says it has selected its summer line-up in the same way a football manager might select the right players for the right situations.<\/p>\n

\u201cAs in any major tournament, having great players is important, but what makes the difference is the ability to read the game, adapt to different phases of the match and put together the most suitable line-up for every stage of the competition,\u201d the group says, possibly not aimed in the general direction of Thomas Tuchel or Didier Deschamps.<\/p>\n

According to the company, it adopts the same approach during the summer months, when it relies on a \u201ccomprehensive and well-balanced\u201d line-up to meet the demands of an increasingly diverse market, and bases careful category segmentation on its \u201cdeep understanding\u201d of consumers.<\/p>\n

Inspired by the world of football, its new approach to communication with consumers and customers is intended to guide decision making when it comes to purchasing, product range, and category management.<\/p>\n

\u201cThis is a crucial strategy in a context where apples are playing an increasingly central role in consumer habits and are becoming ever less tied to seasonality,\u201d it continues.<\/p>\n

Data from a recent consumer survey, conducted by YouGov in 11 European markets on Vog\u2019s behalf, found that more than 90 per cent of European consumers buy apples regularly, and in most cases several times a week.<\/p>\n

\u201cThis figure confirms that apples are not a product linked to specific times of the year, but a constant fixture in the shopping trolley throughout all 12 months,\u201d it notes.<\/p>\n

\"Vog<\/p>\n

Pitch perfect<\/p>\n

For Vog, the comparison between a football team and its own balance line-up makes perfect sense: \u201can impenetrable goal, a solid defence, a strong and incisive midfield, and an ever-evolving attack, ready to find the back of the net,\u201d it observes.<\/p>\n

These include Lene-branded varieties \u201cin goal\u201d, designed for consumers who are most price-sensitive and responsive to promotions.<\/p>\n

Vog\u2019s Marlene brand offers a strong defence as the team\u2019s foundation, with varieties such as Granny Smith and Golden Delicious that said to appreciated by consumers who value tradition.<\/p>\n

Further up the field, the company pivots around products like Natyra and Inored Story that are linked to sustainability, seasonality, and organics; behind highly recognisable star midfielders like Pink Lady and Kanzi.<\/p>\n

Up front, Vog continues to back innovative brands that tap into new tastes and uses, such as Cosmic Crisp, a \u201cgame changer\u201d apple that has featured in numerous lifestyle positioning campaigns recently.<\/p>\n

Alongside it are Giga, ideal for sharing with its larger size, and the small, sweet convenience of RedPop \u2013 both of which have starred in collaborations alongside DC heroes Superman and Supergirl this summer.<\/p>\n

\"Vog<\/p>\n

Team approach<\/p>\n

\u201cThis team is built on balance, strategy and vision, where variety, brands and formats each play a well-defined and complementary role, enabling us to guarantee continuous supply, consistent quality and a range designed to cater for different tastes, needs and consumption occasions,\u201d comments Vog marketing manager Hannes Tauber.<\/p>\n

\u201cJust like in a top-level team, value stems from the ability to place each element in the right position: the aim is to satisfy consumers throughout the entire purchasing journey, offering reliability, innovation and incentives that keep interest high.<\/p>\n

\u201cFor retailers, this means being able to rely on a clear, dynamic and well-segmented product range that enhances the offering, promoting stock turnover and contributing to the growth of the store.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"With the World Cup Final approaching at the weekend, Italian apple company Vog \u2013 Home of Apples says…\n","protected":false},"author":2,"featured_media":806007,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,596,85],"class_list":["post-806006","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-football","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/806006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=806006"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/806006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/806007"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=806006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=806006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=806006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}