{"id":806221,"date":"2026-07-17T14:09:14","date_gmt":"2026-07-17T14:09:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/806221\/"},"modified":"2026-07-17T14:09:14","modified_gmt":"2026-07-17T14:09:14","slug":"this-story-made-me-choke-on-my-coffee-but-id-run-it-again","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/806221\/","title":{"rendered":"This story made me choke on my coffee, but I\u2019d run it again"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Patrick Elligett\" data-testid=\"author-avatar-image\" height=\"64\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/73fe6135bb2d4c616b70c1d93c021b10e91ce154.png\"  width=\"64\" class=\"sc-9a01536c-0 libeSR\"\/>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>AAA<\/p>\n<p>It was the story that made me choke on my morning brew. My smooth, best-in-class, Melbourne-made, flat white.<\/p>\n<p>The piece, in case you missed it, written by journalist James Panichi, attempted, unsuccessfully, to make the unmakeable case for why Melbourne\u2019s claim to the coffee crown was \u201cdemonstrably false [and] has been willed into existence by marketing spivs\u201d.<\/p>\n<p><img decoding=\"async\" alt=\"James Panichi argues that Melbourne coffee is overpriced and overrated.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/e8a669966c7c59773952a695e491990782826012.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>James Panichi argues that Melbourne coffee is overpriced and overrated.<\/p>\n<p>Dripping with more bitterness than a Wangaratta truck-stop espresso, Panichi described Melbourne\u2019s coffee as ranging from \u201cunpleasant to the utterly undrinkable\u201d, dismissed our addiction as hype, our passion as pretension.<\/p>\n<p>He also had the gall to argue that Tuscan airport coffee from a paper cup is superior to a finely balanced Melbourne latte. A $2.10 espresso that makes a vodka shot look generous is better value too, apparently. <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/lifestyle\/life-and-relationships\/this-nation-s-coffee-myth-must-be-confronted-it-s-overrated-and-at-6-a-cup-overpriced-20260702-p60c6p.html\" rel=\"nofollow noopener\" target=\"_blank\">Eppur si muove aside, Panichi<\/a>.<\/p>\n<p>Let\u2019s start with the value. Italian coffee is known for being microscopic. Even the French think they\u2019re miserly.<\/p>\n<p>A 25 millilitre espresso at that price is not better value than a 200ml Melbourne flat white. If it was the same price per millilitre here as in Italy, we\u2019d be paying almost $17 a cup. And if you dare ask for a seat in the cafe, they\u2019ll jack up the price further. Panichi omits that inconvenient fact of Tuscan life.<\/p>\n<p>And the bitterness of the coffee is clearly designed to counter the smoothness of the milk. Not for espresso.<\/p>\n<p>The piece prompted a wave of impassioned letters and comments.<\/p>\n<p>So who published this outrageous opinion? Well, we did.<\/p>\n<p>Why did you run it if you were so infuriated by this misdirected attack?<\/p>\n<p>An understandable question. We frequently run opinions we disagree with.<\/p>\n<p>The Age\u2019s Opinion section is not a place where we push our own editorial line of personal views on the world. It\u2019s a space we want to serve as an incubator of debate and sensible discussion. A place where people with interesting, thoughtful or entertaining opinions can have their say and challenge our subscribers, without pandering or ideology.<\/p>\n<p>My coffee outrage was confected for rhetorical purposes, I\u2019ll admit (Italian coffee is great too). But the point I am trying to make about running opinions with which we disagree is a serious one. And it applies to the most serious topics we cover.<\/p>\n<p>If we fail to challenge you then, in my view, we fail you.<\/p>\n<p><img decoding=\"async\" alt=\"The Age\u2019s diverse stable of  columnists includes, clockwise from top left: Waleed Aly, Kate Halfpenny, Niki Savva, Peter Hartcher, Jacqueline Maley and Chip Le Grand.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/57f81a4c4224867f66454fed389e0e763ec1fb9e497b4390d9fc4792598668bf.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>The Age\u2019s diverse stable of  columnists includes, clockwise from top left: Waleed Aly, Kate Halfpenny, Niki Savva, Peter Hartcher, Jacqueline Maley and Chip Le Grand.Michael Howard<\/p>\n<p>In a world of algorithms that tell us what we want to hear and social media silos that surround us with like-minded people \u2013 I fear tolerance of differing opinions is diminishing. Other publications big and small have taken up the cudgel for one cause or another. To most, dissent is tokenistic at best.<\/p>\n<p>It would be easier, in some ways, to repeatedly run pieces that appeal to the opinions of the majority of our audience or support a particular world view. Many major outlets treat their opinion sections this way. If we joined them, who else would allow a diversity of opinions to appear in their pages, free from partisanship or self-interest?<\/p>\n<p>We aim to keep our commentary diverse and avoid groupthink. It can do more than challenge, however. We also want it to be lively, engaging, heartwarming and thought-provoking.<\/p>\n<p>That\u2019s why we have columnists such as <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/waleed-aly-hveku\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Waleed Aly<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/niki-savva-p4ywbx\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Niki Savva<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/kylie-moore-gilbert-p537cw\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Kylie Moore-Gilbert,<\/a> <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/kate-halfpenny-p4yw66\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Kate Halfpenny<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/stephen-bartholomeusz-h0yjtd\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Stephen Bartholomeusz<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/shaun-carney-hve1c\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Shaun Carney<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/sean-kelly-h1d26a\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Sean Kelly<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/neil-mitchell-p536ca\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Neil Mitchell<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/george-brandis-p536c1\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">George Brandis<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/jenna-price-hvep6\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Jenna Price<\/a> and <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/victoria-devine-p536xu\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Victoria Devine<\/a>. And talented staff journalists including <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/chip-le-grand-p4yvib\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Chip Le Grand<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/katy-hall-p536eo\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Katy Hall<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/james-massola-hvf20\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">James Massola<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/shane-wright-h170pw\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Shane Wright<\/a>, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/jacqueline-maley-hve78\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Jacqueline Maley<\/a> and <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/by\/peter-hartcher-hve0w\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Peter Hartcher<\/a>.<\/p>\n<p>It\u2019s why we run pieces such as these, which featured on our pages and homepages this week:<\/p>\n<p>The Age does things differently to other publications. And that\u2019s by design. Our Opinion section is no exception.<\/p>\n<p>So if you disagree or feel moved to comment on something you read in those pages, good. That\u2019s the idea.<\/p>\n<p>Get a weekly wrap of views that will challenge, champion and inform your own. <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/newsletter-signup?newsletter=opinion&amp;utm_source=EditorialArticle&amp;utm_medium=ArticleText&amp;utm_campaign=Newsletters\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for our Opinion newsletter<\/a>.<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"Save You have reached your maximum number of saved items. Remove items from your saved list to add&hellip;\n","protected":false},"author":2,"featured_media":806222,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-806221","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/806221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=806221"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/806221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/806222"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=806221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=806221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=806221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}