{"id":811231,"date":"2026-07-20T01:01:10","date_gmt":"2026-07-20T01:01:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/811231\/"},"modified":"2026-07-20T01:01:10","modified_gmt":"2026-07-20T01:01:10","slug":"lumo-opens-2026-pixel-awards-deadline-set-for-friday-7-august-a-bigger-stage-for-bold-ideas-australian-entry-a-new-programmatic-category","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/811231\/","title":{"rendered":"LUMO opens 2026 Pixel Awards, deadline set for Friday, 7 August ~ A bigger stage for bold ideas, Australian entry + a new Programmatic category"},"content":{"rendered":"

\t\t\t July 20 2026, 9:48 am | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t<\/p>\n

\t\t\t\t\t \tLUMO Digital Outdoor has opened entries for the 2026 Pixel awards in partnership with 2degrees, Vistar and Latch \u2013 offering creative and media agencies the opportunity to turn their most ambitious unmade ideas into live campaigns.<\/p>\n

\u00a0<\/p>\n

Now in its largest iteration to date, the programme has expanded to include Australian agencies and introduces a dedicated Programmatic Pixel category, reflecting the rapid growth of data-driven outdoor advertising.<\/p>\n

Unlike traditional awards that celebrate work already in the market, the Pixel Awards are designed to reward original thinking before it reaches the streets. Agencies are invited to submit bold, strategic concepts that have not yet been executed, providing a platform for ideas that might otherwise never leave the brainstorm.<\/p>\n

Entry is free, multiple submissions are encouraged, and the stakes have never been higher. Winners will share in a prize pool of $15,000 in cash and $130,000 in media value to bring their winning concepts to life on the LUMO network.<\/p>\n

Entries are open until Friday, 7 August 2026. Eligible entrants include New Zealand and Australian creative and media agencies in the Industry and Programmatic categories, as well as New Zealand students in the Student Pixel category.<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"LUMO<\/p>\n

Rex Carpenter, Creative Lead at LUMO Labs, says the awards exist to bridge the gap between creative ambition and production reality: \u201cDynamic creative is far past the early days of live weather and countdowns. The Pixel Awards allows teams to pitch their most ambitious and grand ideas. With the launch of LUMO Subtle in March opportunities for innovative dynamic creative continue to grow. Winner of the Industry and Programmatic Pixels will then see these ideas brought to market.\u201d<\/p>\n

The 2026 programme highlights three key developments for the industry:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Trans-Tasman Competition \u2013 For the first time, Australian agencies can compete alongside their New Zealand counterparts in the Industry and Programmatic categories.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 The Programmatic Pixel \u2013 A new category specifically for work the leverages the automation and targeting capabilities of the programmatic ecosystem.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Student Opportunity \u2013 New Zealand students can enter the Student Pixel category, offering a direct pathway to industry recognition.<\/p>\n

The programme is supported by industry leaders Vistar Media,\u00a02degrees\u00a0and\u00a0Latch, bringing together expertise in ad tech, connectivity, and production.<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"LUMO<\/p>\n

Sandra Scott, Sales & Partnerships Director, New Zealand at Vistar Media, says the timing for a programmatic-focused category is perfect: \u201cProgrammatic is giving agencies more ways to make outdoor advertising timely, relevant and responsive to the world around it. The strongest ideas do not use data and technology for their own sake, but bring creativity, context and audience insight together in a way that makes the medium more powerful. The new Programmatic Pixel category creates an exciting opportunity for Australian and New Zealand agencies to explore what is now possible and turn ambitious ideas into campaigns people can experience in the real world.\u201d<\/p>\n

Dave Pearce, GM of Marketing at \u00a02degrees, says the partnership reflects the evolving role of connectivity: \u201cAs connectivity, data and technology continue to unlock new creative possibilities, we\u2019re excited to support an initiative that backs bold thinking from the very start. The Pixel Awards give agencies the opportunity to push the boundaries of what\u2019s possible and turn ambitious ideas into real-world experiences.\u201d<\/p>\n

Garth Nicolls, Managing Director of Latch, notes that creativity is the final piece of the puzzle: \u201cWith Australian entrants and a new Programmatic category in the mix, this is the biggest year yet for the Pixels, and Latch is proud to champion creativity in DOOH as a sponsor of the awards. As the team building the winning DCO campaigns, we get to see every dynamic idea the field puts forward, and we\u2019re expecting the bar to be higher than ever. Good luck to all the entrants, we can\u2019t wait to see what you come up with!\u201d<\/p>\n

Key Information for entrants<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Entry Deadline: 7 August 2026<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Cost: Free to enter<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Eligibility: NZ & AU Creative\/Media Agencies and NZ Students<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Requirements: Original work, not previously executed, client approval<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Prize Pool: $15,000 Cash + $130,000 Media Value<\/p>\n

Entrants are encouraged to visit the Pixel Awards website<\/a> to view full entry criteria and submit their work.<\/p>\n

\u00a0<\/p>\n

Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n

#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n

Subscribe to Portfolio & Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel<\/p>\n","protected":false},"excerpt":{"rendered":"July 20 2026, 9:48 am | BY Ricki Green | No Comments LUMO Digital Outdoor has opened entries…\n","protected":false},"author":2,"featured_media":811232,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-811231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/811231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=811231"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/811231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/811232"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=811231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=811231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=811231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}