The National Football League (NFL), in partnership with Live Nation and American Express, will take over Melbourne Park from September 10 to 12, 2026, for a massive three-day fan festival celebrating Australia\u2019s first-ever regular season NFL game between the Los Angeles Rams and the San Francisco 49ers at the Melbourne Cricket Ground.<\/p>\n
Transforming Melbourne Park into an immersive American-style football epicentre during game week, the festival will run from Thursday, September 10, through Saturday, September 12. The event features interactive NFL exhibits, retail pop-ups, Flag Football clinics at Kia Arena, an American food village, official watch parties, daily music concerts, and appearances by NFL legends, pundits, and executives, including a live Q&A with NFL Commissioner Roger Goodell.<\/p>\n
Commenting on the programme, NFL GM \u2013 Australia & New Zealand, Charlotte Offord, said: \u201cThe Kickoff Festival promises to be an action-packed experience for sports fans of all ages.\u201d<\/p>\n
\u201cWhether fans are attending the game or not, this event is the perfect way to get a taste of the NFL, be part of the celebrations and enjoy what we know is going to be an incredible few days in Melbourne,\u201d Offord said.<\/p>\n
SVP of Touring & Commercial at Live Nation Australia, Luke Hede, added: \u201cFrom Melbourne Park to the MCG, this will be a truly memorable celebration for fans across the city, bringing together live music, entertainment and the unmistakable energy of the NFL.\u201d<\/p>\n
American Express Card Members will have exclusive access to presale tickets starting Monday, July 27, at 10:00 a.m. AEST through Wednesday, July 29, at 10:00 a.m. AEST.<\/p>\n
General public tickets will go on sale via Ticketmaster on Wednesday, July 29, at 11:00 a.m. AEST, priced at $49 for adults on Thursday and Saturday, and $59 for adults on Friday. Children aged 13 and under can access the festival for free when accompanied by a ticketed adult.<\/p>\n
Don\u2019t miss out on the latest in sports business \u2013 Subscribe today to the\u00a0free Ministry of Sport newsletter<\/a>\u00a0and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a\u00a0MoS Member today!<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The National Football League (NFL), in partnership with Live Nation and American Express, will take over Melbourne Park…\n","protected":false},"author":2,"featured_media":813842,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-813841","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/813841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=813841"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/813841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/813842"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=813841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=813841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=813841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}