{"id":815496,"date":"2026-07-22T01:00:13","date_gmt":"2026-07-22T01:00:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/815496\/"},"modified":"2026-07-22T01:00:13","modified_gmt":"2026-07-22T01:00:13","slug":"us-soft-drink-zevia-taps-cardi-b-as-real-talk-interpreter-in-hilarious-new-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/815496\/","title":{"rendered":"US Soft Drink Zevia Taps Cardi B As ‘Real Talk Interpreter’ In Hilarious New Campaign"},"content":{"rendered":"

Zevia is making the most of Grammy-winning rapper Cardi B\u2019s unfiltered personality in its latest campaign \u2018Real Talk Interpreter\u2019, launching in the US across streaming TV, social media and retail, translating awkward everyday conversations into her trademark brutally honest commentary.<\/p>\n

It comes as Zevia, which sweetens its products with the natural ingredient stevia, has been working to carve a \u201crefreshingly real\u201d position through marketing.<\/p>\n

The campaign marks Cardi B\u2019s first national advertising push for Zevia since signing a two-year partnership earlier this year. But she\u2019s more than just the face of the brand\u2014she\u2019s also an equity shareholder, giving her a financial stake in the company\u2019s success.<\/p>\n

\"\"Credits: Zevia.<\/p>\n

\u201cReal Talk Interpreter,\u201d which spans streaming TV, social media, retail elements and a sweepstakes, brings Cardi B closer into Zevia\u2019s advertising strategy and shows how the brand is trying to tap into consumer culture as it contends with an increasingly competitive better-for-you soda category.<\/p>\n

Humor is a focus of the creative, with Cardi B sitting in on conversations where people dance around what they\u2019re actually trying to say before the rapper interrupts to share her thoughts while sporting over-the-top outfits. In one spot, a school guidance counselor tells a mom that her son is \u201cstill finding his footing academically\u201d before Cardi B rolls in to give her take while sipping Zevia.<\/p>\n

\"\"Credits: Zevia.<\/p>\n

\u201cHe\u2019s saying your son is stupid,\u201d she notes, before switching sides and acting as a \u201cReal Talk Interpreter\u201d for the flustered mom.<\/p>\n

The other ad, \u201cPotluck,\u201d takes the same approach to an awkward community gathering. Zevia worked with creative studio De-Yan on the campaign, which spotlights Zevia\u2019s Orange Creamsicle and Creamy Root Beer flavors and underscores its use of natural ingredients.<\/p>\n

The \u201cReal Talk Interpreter\u201d concept will also have a social component, with Cardi B trying to parse out loaded language shared by consumers in thorny group chats and confusing dating-app conversations. In addition, Zevia is introducing retail displays featuring the celebrity and will run a sweepstakes offering the chance to win prizes like autographed merchandise<\/p>\n","protected":false},"excerpt":{"rendered":"Zevia is making the most of Grammy-winning rapper Cardi B\u2019s unfiltered personality in its latest campaign \u2018Real Talk…\n","protected":false},"author":2,"featured_media":815497,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136,390848],"class_list":["post-815496","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-music","tag-zevia"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/815496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=815496"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/815496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/815497"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=815496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=815496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=815496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}