{"id":820975,"date":"2026-07-24T14:00:09","date_gmt":"2026-07-24T14:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/820975\/"},"modified":"2026-07-24T14:00:09","modified_gmt":"2026-07-24T14:00:09","slug":"lululemon-launches-mlb-collection-with-yankees-ben-rice-in-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/820975\/","title":{"rendered":"Lululemon Launches MLB Collection With Yankees Ben Rice in Campaign"},"content":{"rendered":"

\n\tLululemon<\/a> has turned its sights to baseball.<\/p>\n

\n\tComing on the heels of the company\u2019s licensing deals with the NHL<\/a> and the NFL, the brand is partnering with Major League Baseball on a collection for all 30 of its teams that will be sold by Fanatics. The line will feature performance and lifestyle items across men\u2019s and women\u2019s apparel and accessories and will blend Lululemon<\/a> designs with the logos of each MLB<\/a> franchise.<\/p>\n

\n\tTo promote the launch, 2026 MLB<\/a> All-Star and New York Yankees first baseman\u00a0Ben\u00a0Rice<\/a>\u00a0will be featured alongside his girlfriend, Sara Falkson, wearing products from the collection.<\/p>\n

\n\tIn addition, fans can sign up to participate in expert-led studio sessions in key cities across the U.S., including Boston, Chicago, Los Angeles, New York and Philadelphia.<\/p>\n

\n\t\u201cAt Lululemon, we\u2019re passionate about creating incredible product and supporting our communities,\u201d said Carla Anderson, senior vice president and general manager of North American for Lululemon. \u201cThat\u2019s why we\u2019re excited to partner with Major League Baseball and Fanatics to create a unique opportunity\u00a0to connect, sweat, and celebrate the power of community.\u201d<\/p>\n

\n\t\u201cWe\u2019re thrilled to deepen our partnership with Lululemon, extending their iconic, elevated product line to the passionate fanbases of all 30 MLB teams,\u201d said Sam Archibald, chief merchandising officer of Fanatics Commerce. \u201cAs we continue to invest in growing our women\u2019s business, Lululemon is a key strategic partner. Together, we\u2019re expanding an elevated assortment that gives more ways to express their team pride on game day and every day.\u201d\u00a0<\/p>\n

\n\tHighlights from the assortment include the Scuba hoodie, Define jacket and Align pants, as well as the Everywhere Belt bag and Coach\u2019s jacket. A leopard-print Lightweight Run Shell and Multi-Pocket Running anorak complete the offering.\u00a0<\/p>\n

\n\tThe collection launches on Friday on Fanatics\u2019 network of sites including Fanatics.com, MLBShop.com as well as at select stadium retail stores.<\/p>\n","protected":false},"excerpt":{"rendered":"Lululemon has turned its sights to baseball. Coming on the heels of the company\u2019s licensing deals with the…\n","protected":false},"author":2,"featured_media":820976,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,164397,121851,591,85],"class_list":["post-820975","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-capsule-collection","tag-lululemon","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/820975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=820975"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/820975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/820976"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=820975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=820975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=820975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}