{"id":824353,"date":"2026-07-26T06:00:12","date_gmt":"2026-07-26T06:00:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/824353\/"},"modified":"2026-07-26T06:00:12","modified_gmt":"2026-07-26T06:00:12","slug":"fourth-generation-beekeeper-sophia-croker-speaks-out-about-the-industrys-struggles","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/824353\/","title":{"rendered":"Fourth-generation beekeeper Sophia Croker speaks out about the industry&#8217;s struggles"},"content":{"rendered":"<p class=\"paragraph_paragraph___QITb\">With her swag rolled out and her campfire lit, Sophia Croker is in her happy place.<\/p>\n<p class=\"paragraph_paragraph___QITb\">She&#8217;s in the middle of nowhere, but right beside the thing that matters most: her bees.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;Nothing about my lifestyle is normal,&#8221; she says.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;Who else gets to say they sleep in their swag under the stars every night and they don&#8217;t know where their next destination is going to be?&#8221;<\/p>\n<p>Loading&#8230;<\/p>\n<p class=\"paragraph_paragraph___QITb\">Sophia loves her nomadic life as a commercial beekeeper, trucking hundreds of hives around rural New South Wales and Victoria chasing honey flows and pollinating crops.<\/p>\n<p class=\"paragraph_paragraph___QITb\">But behind the passion and devotion is a hidden struggle that&#8217;s forcing Australia&#8217;s beekeepers to call it quits.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;I&#8217;d be lying if I said I haven&#8217;t sat and gone, &#8216;Is this worth it?'&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">A deadly bee parasite, competition with imported honey, and rising fuel costs are devastating the industry.<\/p>\n<p>&#8220;The price we get for our honey doesn&#8217;t cover the cost of production at the moment.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">But as many businesses leave the industry, this 23-year-old is doubling down.<\/p>\n<p class=\"paragraph_paragraph___QITb\">She&#8217;s determined not only to stay but to make sure more people know the truth behind the honey in their kitchen cupboards.<\/p>\n<p>Becoming &#8216;The Bee Drover&#8217;<\/p>\n<p class=\"paragraph_paragraph___QITb\">Even though beekeeping has been in her family for over a century, Sophia didn&#8217;t dream of following in their footsteps.<\/p>\n<p class=\"paragraph_paragraph___QITb\">But her life changed dramatically when she was an 18-year-old university student, and the offer came up to buy 120 hives from a beekeeper leaving the industry.<\/p>\n<p class=\"paragraph_paragraph___QITb\">It was a $40,000 investment.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;All of a sudden I was starting a company and at the bank taking out my first ever loan.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">And so began the fourth generation of beekeepers in the family, which started with Sophia&#8217;s great-grandmother carting hives through the citrus orchards of Beelbangera on her push bike in the 1920s.<\/p>\n<p class=\"paragraph_paragraph___QITb\">In five years, Sophia has doubled her hives and also helps manage her dad&#8217;s, meaning they&#8217;re moving up to 2,000 hives at a time.<\/p>\n<p class=\"paragraph_paragraph___QITb\">They&#8217;re constantly on the move, either chasing honey flows, finding areas where plants are in bloom and producing nectar, or being contracted on farms to pollinate crops.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;We get to see so much land that people will ever see in their lifetimes; it&#8217;s so special.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">Sophia now documents her work and lifestyle on social media as &#8220;The Bee Drover&#8221;, where she also hopes to bring greater awareness to the challenges facing the industry.<\/p>\n<p>The buzzkill\u00a0<\/p>\n<p class=\"paragraph_paragraph___QITb\">The deadly varroa mite parasite is devastating beekeeping businesses, prompting warnings of a potential food crisis, as at least 60 per cent of hives are wiped out.<\/p>\n<p class=\"paragraph_paragraph___QITb\">The pest arrived in Australia in 2022 and has drastically changed beekeeping practices and costs.<\/p>\n<p>&#8220;I knew the moment I found my first mite, it was going to change the way I bee keep forever.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">And it has.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;Every beekeeping technique, just throw it out the window.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">Because of the intensive treatments required to manage varroa mite, Sophia says her workload has increased fivefold.<\/p>\n<p><img decoding=\"async\" alt=\"A big truck with bee hives stacked on the back\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/4ee5e70538727bfc524642b5bab66c1b.jpeg\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Sophia says rising fuel costs and the cost of treating hives for varroa mite are making beekeepers question whether the lifestyle is worth it. (Supplied)<\/p>\n<p class=\"paragraph_paragraph___QITb\">The cost of treatments, along with higher fuel prices and more imported honey on Australian shelves, means running a business is almost not viable.<\/p>\n<p>&#8220;I was crunching numbers at the end of the season and I was like, &#8216;How do I still not have enough money to live, to eat food?'&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">Sophia says honey production alone would not keep her business alive, so pollinating crops like almonds had become an important source of income.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;This is a critical industry.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;One in every three mouthfuls of food that we consume is because of pollinators.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;We do need beekeepers, that&#8217;s the reality.&#8221;<\/p>\n<p>&#8216;Beekeeping gets in your blood&#8217;<\/p>\n<p class=\"paragraph_paragraph___QITb\">And that reality is what drives The Bee Drover.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Sophia admits she&#8217;s been under &#8220;unbelievably high stress&#8221;.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;But my dad says beekeeping gets in your blood, and I think that&#8217;s kind of true.<\/p>\n<p>&#8220;My family has been so passionate about it for over a century, the idea of walking away breaks my heart a bit.&#8221;Loading<\/p>\n<p class=\"paragraph_paragraph___QITb\">She hopes her storytelling series can help change consumer behaviour.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;We need some more things in place to safeguard our industry from fake and adulterated honey.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;How we do that is out of my hands; I&#8217;m just a beekeeper.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;I just love telling our story because I think it&#8217;s such a cool story to tell.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"With her swag rolled out and her campfire lit, Sophia Croker is in her happy place. She&#8217;s in&hellip;\n","protected":false},"author":2,"featured_media":824354,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,398183,398180,398188,398184,398185,44,398182,398186,398187,3953,44318,81780,398181],"class_list":["post-824353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-bee-drover","tag-bee-keeping","tag-commercial-bee-keeping","tag-croker-bees","tag-croker-honey","tag-news","tag-sophia-croker","tag-sophia-croker-bees","tag-sophia-croker-honey","tag-triple-j","tag-triple-j-hack","tag-varroa-mite","tag-varroa-mite-nsw"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/824353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=824353"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/824353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/824354"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=824353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=824353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=824353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}