When cricket returns to the Olympics in \u2060Los Angeles in 2028, it will bring far more than bats, balls and wickets.<\/p>\n
Its inclusion reflects a strategic calculation by Olympic leaders that the surest route to billions of new viewers runs through India, cricket\u2019s commercial heartland and a country they believe is increasingly central to the Games\u2019 future.<\/p>\n
Cricket, absent from the Olympics since 1900, offers the International Olympic Committee (IOC) something no recent addition has: direct access to a fan base of more than two billion people and, crucially, the commercial power of the Indian market.<\/p>\n
As the Games seek a younger and broader audience, it may prove the most valuable sport added to the Olympic \u200cprogramme in decades.<\/p>\n
Cricket has been one of the major global sports not to feature in the Olympics, IOC sports director Pierre Ducrey said in an interview.<\/p>\n
\u201cIt is very strong in markets where maybe you could say the Olympic Games today may not have penetrated as much as they have in other markets,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"When cricket returns to the Olympics in \u2060Los Angeles in 2028, it will bring far more than bats,…\n","protected":false},"author":2,"featured_media":827337,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[23316,400514,64,63,651,740,1209,13849,42859,71486,372844,481,43838,400512,2591,400513,400515,85,238136],"class_list":["post-827336","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-ahmedabad","tag-anne-sophie-voumard","tag-au","tag-australia","tag-brisbane","tag-cricket","tag-india","tag-indian-premier-league","tag-international-cricket-council","tag-international-olympic-committee","tag-jiostar","tag-los-angeles","tag-mukesh-ambani","tag-nita","tag-paris","tag-pierre-ducrey","tag-sanjog-gupta","tag-sports","tag-twenty"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/827336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=827336"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/827336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/827337"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=827336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=827336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=827336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}