{"id":83036,"date":"2025-08-20T18:19:06","date_gmt":"2025-08-20T18:19:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/83036\/"},"modified":"2025-08-20T18:19:06","modified_gmt":"2025-08-20T18:19:06","slug":"sinner-alcaraz-earn-100m-combined","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/83036\/","title":{"rendered":"Sinner, Alcaraz Earn $100M+ Combined"},"content":{"rendered":"

\n\tFor two decades, men\u2019s tennis<\/a> was defined by the Big Three of Novak Djokovic, Roger Federer and Rafael Nadal, who won a combined 66 out of 81 Grand Slam events between 2003 and 2023.<\/p>\n

\n\tMen\u2019s tennis has entered a new era: the Big Two.<\/p>\n

\n\tBetween them, Jannik Sinner<\/a> and Carlos Alcaraz<\/a> have won the last seven Slams and arrive in New York as massive favorites to make it eight straight at the U.S. Open<\/a>. This week, they met in a tour final for the fourth time in 2025, but Sinner was forced to retire mid-match against Alcaraz in the Cincinnati Open.<\/p>\n

\n\tThe razor-thin margin between the two also applies to their bank accounts. Sinner is the world\u2019s highest-paid tennis player at $52.3 million, a tick ahead of Alcaraz ($49 million) over the past 12 months from prize money, endorsements, bonuses and appearance fees, based on Sportico estimates.<\/p>\n

\n\tRounding out the top five are Coco Gauff<\/a> ($35.2 million), Aryna Sabalenka ($25.4 million) and Djokovic ($24.4 million).<\/p>\n

\n\tDjokovic ($189 million), Nadal ($135 million) and Federer ($131 million) are the all-time leaders in prize money, with Andy Murray fourth and more than 50% behind Federer. Alcaraz already ranks sixth at $48.5 million, despite just turning 22 in May. Sinner turned 24 last weekend and ranks eighth all-time at $46.3 million.<\/p>\n

\n\tPrize money on the tour and at the Grand Slams has jumped in recent years, including this year\u2019s $90 million U.S. Open prize pool<\/a>, a 57% increase versus six years ago; the men\u2019s and women\u2019s champions are set to bank $5 million apiece. Alcaraz\u2019s Cincy win pushed his 2025 prize money over $10 million for the fourth straight year\u2014only Djokovic has more $10 million seasons at nine.<\/p>\n

\n\tHowever, as the Big Three showed, the most significant money in tennis is earned off the court. Credit the sport\u2019s global nature and the demographics of tennis fans that sponsors want to tap into with their high disposable incomes. Alcaraz earned an estimated $36 million from sponsors and appearance fees over the past 12 months, three times his prize money, and tops in the sport. The Big Three earned an estimated $1.9 billion off the court since turning pro, four times their cumulative prize money.<\/p>\n<\/p>\n

\n\tAlcaraz has been tabbed as tennis\u2019s next great star by sponsors. Nike redid his deal in 2023 and pays him more than $10 million a year, including bonuses. Other partners include LVMH, Rolex, BMW, Babolat, Calvin Klein, ISDIN sunscreen and Brazil\u2019s Ita\u00fa Unibanco. His latest deal is with French food giant Danone to pitch its brands, including Evian, which has a heavy presence in tennis.<\/p>\n

\n\tSinner has more than 10 endorsement partners, including Nike, Lavazza, Head, Rolex, De Cecco and L\u2019Or\u00e9al. They all\u00a0stuck with him<\/a>\u00a0after a three-month ban this year for a pair of positive tests in 2024 for the banned anabolic steroid Clostebol. The reduced sentence came as doping agencies accepted his explanation that he was tainted by his physiotherapist, who used a healing spray on a cut on his hand before he gave Sinner a massage.<\/p>\n

\n\tOver the last 12 months, the Italian pro earned $27.3 million in prize money, including his $5 million payday for winning the Six Kings Slam exhibition tournament in Saudi Arabia, which also included a seven-figure appearance fee. Sinner\u2019s winnings are more than two times those of Alcaraz, who ranks second at $13 million.<\/p>\n

\n\tGauff highlights four women in the top 10. Tennis remains the only major professional sport where women stack up near par alongside men on the pay scales. WTA Tour prize money trails the ATP, but the money is the same at the Slams and Masters 1000 events. On the sponsor front, five women earned at least $10 million off the court, including Naomi Osaka, who just missed the top 10. Four active men made $10 million.<\/p>\n

\n\tThe 21-year-old Gauff is on track to be the world\u2019s highest-paid female athlete for the third straight year\u2014she finished ahead<\/a> of skier Eileen Gu in 2024. In April, Gauff announced she was going out on her own with the launch of\u00a0Coco Gauff Enterprises<\/a>\u00a0in conjunction with talent firm\u00a0WME\u00a0to manage her career. WME will represent and support the new enterprise, but it does not have any ownership in the business. She had been a client of Roger Federer\u2019s Team8 agency, which represented Gauff since she turned pro in 2018 at the age of 14.<\/p>\n

\n\tGauff\u2019s most lucrative endorsement deal is with New Balance. The Boston-based brand first signed her when she was 14 and redid the contract in 2022 to make it one of the richest in the women\u2019s game. Her deep endorsement portfolio also includes L\u2019Or\u00e9al, UPS, Head, Barilla, Baker Tilly, Bose, Rolex and juice brand Naked.<\/p>\n

\n\tThe biggest mover among the highest-paid tennis players is Zheng Qinwen, who finished well outside the top 10 last year and now ranks sixth at $22.3 million. Her prize money tripled in 2024 to $5.6 million, but her biggest surge was off the court.<\/p>\n

\n\tZheng won a pair of WTA events in 2024 and reached the finals in three others, including the Australian Open, but her big breakthrough was in Paris at the Olympics. She became the first Asian tennis player, male or female, to win an Olympic gold in singles, triggering major bonuses from sponsors and a flood of new deals thanks to an endorsement landscape in China that is a gold mine for breakthrough athletes.<\/p>\n<\/p>\n

\n\tOverall, the 10 highest-paid tennis players earned $272 million, up 13% over last year\u2019s tally. The breakdown is 35% from prize money and 65% from endorsements, bonuses and appearance fees. Athletes from eight different countries made the cut. The earnings reflect the 12 months from September 2024 through August 2025, and the prize money component includes the ATP bonus pool.\u00a0Sportico\u00a0estimated off-court earnings through conversations with those familiar with tennis endorsement deals. The figures are all before taxes and any agent fees.<\/p>\n

\t\tThe 10 Highest-Paid Tennis Players in 2025\t<\/p>\n

\n\t1. Jannik Sinner: $52.3 million<\/p>\n

\n\tPrize Money: $27.3 million |\u00a0Endorsements: $25 million |\u00a0Age: 24<\/p>\n

\n\tIf Sinner had converted one of his three match points in Paris and his Wimbledon win held, we\u2019d be talking about a non-calendar-year Grand Slam\u2014and a chance at a calendar-year one during the U.S. Open, where he is a slight favorite (+110) over Alcaraz (+145), per Draft Kings. Djokovic is next at +1200.<\/p>\n

\n\t2. Carlos Alcaraz: $49 million<\/p>\n

\n\tPrize Money: $13 million |\u00a0Endorsements: $36 million |\u00a0Age: 22<\/p>\n

\n\tAlcaraz\u2019s French Open win made him the third-youngest man to win five major titles, after Bj\u00f6rn Borg and Nadal. The Spanish tennis ace can command as much as $2 million for exhibitions.<\/p>\n

\n\t3. Coco Gauff: $35.2 million<\/p>\n

\n\tPrize Money: $12.2 million |\u00a0Endorsements: $23 million |\u00a0Age: 21<\/p>\n

\n\tIn November, she defeated Zheng in the WTA Finals in Riyadh, Saudi Arabia, and earned $4.8 million for the title. It was the\u00a0biggest payout<\/a>\u00a0ever for a women\u2019s tennis event but will be topped at the 2025 U.S. Open.<\/p>\n

\n\t4. Aryna Sabalenka: $25.4 million<\/p>\n

\n\tPrize Money: $12.4 million |\u00a0Endorsements: $13 million |\u00a0Age: 27<\/p>\n

\n\tIn January, the Belarus-born Sabalenka joined Evolve, the sports agency launched in 2022 by Osaka and her agent, Stuart Duguid. Her point total as world No. 1 is 30% ahead of Iga Swiatek. Sabalenka\u2019s 3.3 million Instagram following is tops among active women\u2019s tennis players.<\/p>\n

\n\t5. Novak Djokovic: $24.4 million<\/p>\n

\n\tPrize Money: $4.4 million |\u00a0Endorsements: $20 million |\u00a0Age: 38<\/p>\n

\n\tIn May, he won the Geneva Open for his 100th ATP singles title, a threshold reached only by Jimmy Connors and Federer among men during the Open era. He is the first to win at least one ATP title 20 straight years. Djokovic is nearly a decade older than anyone else among the top 10 earners.<\/p>\n

\n\t6. Zheng Qinwen: $22.2 million<\/p>\n

\n\tPrize Money: $5.2 million |\u00a0Endorsements: $17 million |\u00a0Age: 22<\/p>\n

\n\tAs China\u2019s top player, Zheng has been on the radar for marketers and had deals with Nike, Wilson, Gatorade, McDonald\u2019s, Rolex and Alipay ahead of her Olympics win. The gold medal though, set her up for new deals with Lancome, Audi, Dior, Vivo and more. Her off-court earnings should top $20 million in 2025.<\/p>\n

\n\t7. Iga Swiatek: $21.9 million<\/p>\n

\n\tPrize Money: $8.9 million |\u00a0Endorsements: $13 million |\u00a0Age: 24<\/p>\n

\n\tSwiss sneaker brand On made her and Ben Shelton their signature athletes in tennis in 2023 when On launched its first tennis apparel. The Polish-born Swiatek has been world No. 1 for a total of 125 weeks, which leads active players and is seventh all-time.<\/p>\n

\n\t8. Francis Tiafoe: $14.1 million<\/p>\n

\n\tPrize Money: $3.1 million |\u00a0Endorsements: $11 million |\u00a0Age: 27<\/p>\n

\n\tTiafoe signed a huge deal with Lululemon that kicked off in 2025. It continues a trend of new apparel partners, such as On, entering the space long dominated by Nike and Adidas. The latest is Vuori, which just signed British star Jack Draper, ranked No. 5 in the world.<\/p>\n

\n\t9. Alexander Zverev: $14 million<\/p>\n

\n\tPrize Money: $10 million |\u00a0Endorsements: $4 million |\u00a0Age: 28<\/p>\n

\n\tZverev has been entrenched for the past year among the top four players in the world. Adidas makes up most of the off-court income for the German pro, whose sponsor profile has been dinged by multiple domestic abuse allegations.<\/p>\n

\n\t10. Taylor Fritz: $13.9 million<\/p>\n

\n\tPrize Money: $9.4 million |\u00a0Endorsements: $4.5 million |\u00a0Age: 27<\/p>\n

\n\tIt has been a breakout year for Fritz. The American made the finals of the 2024 U.S. Open, and afterwards reached a career-high ranking of No. 4 in the world, where he stands now. He swapped his Nike apparel deal for Boss in 2024 and has deals with Rolex, Head, Dobel Tequila, Chipotle, La Roche-Posay and Motorola.<\/p>\n","protected":false},"excerpt":{"rendered":"For two decades, men\u2019s tennis was defined by the Big Three of Novak Djokovic, Roger Federer and Rafael…\n","protected":false},"author":2,"featured_media":83037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,962,18937,62680,754,85,747,49529],"class_list":["post-83036","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-carlos-alcaraz","tag-coco-gauff","tag-data-viz","tag-jannik-sinner","tag-sports","tag-tennis","tag-u-s-open"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/83036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=83036"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/83036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/83037"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=83036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=83036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=83036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}