{"id":830370,"date":"2026-07-29T03:02:12","date_gmt":"2026-07-29T03:02:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/830370\/"},"modified":"2026-07-29T03:02:12","modified_gmt":"2026-07-29T03:02:12","slug":"australias-wine-industry-wine-australias-export-report-australias-wine-industry-faces-180m-blow-as-exports-hit-lowest-figure-in-22-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/830370\/","title":{"rendered":"Australia\u2019s wine industry: Wine Australia\u2019s Export Report: Australia\u2019s wine industry faces $180m blow as exports hit lowest figure in 22 years"},"content":{"rendered":"

Australian winemakers<\/a> have been dealt a $180 million blow to exports, with the industry bleeding millions of litres in lost sales over the past 12 months.<\/p>\n

Wine exports<\/a> plunged by seven per cent in the year ending June 30 to $2.3 billion, representing 41 million fewer litres of wine, according to Wine Australia\u2019s Export Report.<\/p>\n

\"Close<\/p>\n

Australia\u2019s wine exports have plunged to a 22-year low.\u00a0Getty Images\/iStockphoto<\/p>\n

The total export volume dipped below 600 million litres for the first time since 2004.<\/p>\n

Wine Australia\u2019s report\u00a0released on Wednesday paints a grim picture for the struggling industry both locally and globally.<\/p>\n

Makers are grappling with a startling generational shift in drinking habits.<\/p>\n

According to the report, worldwide wine consumption has also fallen to its lowest level since 1961.<\/p>\n

The report noted cost of living pressures and a move towards alternative beverages as the underlying reason for consumers eschewing wine.<\/p>\n

\u201cData from multiple sources suggests the decline in wine consumption globally is more than a short-term downturn \u2013 it\u2019s a reflection of changing consumer behaviour that is reshaping demand around the world,\u201d Wine Australia manager of market insights Peter Bailey said.<\/p>\n

Australia\u2019s weak wine exports has been driven mostly by slower demand in our three biggest markets: mainland China, the UK and the US.<\/p>\n

Exports to China plunged by $756 million, blamed partly on tariffs,\u00a0and volumes to the UK fell to a 25-year low.<\/p>\n

Sales to the US also dipped by around 27 per cent.<\/p>\n

\u201cMost of the decline is coming from commercial and mid-priced wines,\u201d Bailey added.<\/p>\n

\"\"<\/p>\n

Winemakers are grappling with a startling generational shift in drinking habits.\u00a0iStock<\/p>\n

\u201cHigher-value Australian wines have been more resilient and continue to attract demand in the UK market.\u201d<\/p>\n

Red wine is Australia\u2019s best export. Shiraz is the top variety for exports at 144 million litres for the year, down 10 per cent.<\/p>\n

Chardonnay is the top-selling white wine, but was still down 12 per cent to 121 million litres.<\/p>\n

This year\u2019s report represents a sharp change in just 12 months.<\/p>\n

The 2025 Wine Australia\u2019s Export Report found exports had actually increased by 13 per cent in value to $2.48 billion and 3 per cent in volume to 639 million litres.<\/p>\n

Australia\u2019s downturn is being felt across the globe \u2013 other key wine-exporting countries including France, Italy, Spain, the US and South Africa also recorded poor performance over the past year.<\/p>\n

\"\"<\/p>\n

Oakridge Wines in Victoria is one of the key winery assets that Endeavour is offloading.\u00a0Oakridge Wines<\/p>\n

Australia\u2019s shrinking vineyards<\/p>\n

Endeavour Group<\/a>, the owner of Dan Murphy\u2019s and BWS, announced in May that it would move away from vineyards and wineries in SA, Victoria and Tasmania.<\/p>\n

Endeavour will close more than half of its wineries in a \u201cstrategic transformation\u201d of its\u00a0wine business<\/a>, slashing its winery assets from seven to just three.<\/p>\n

Award-winning wine label in\u00a0Heartland Wines in South Australia<\/a>\u00a0collapsed this month, dealing another blow to the country\u2019s floundering industry.<\/p>\n

Famed winemaker Darren De Bortoli also decided to uproot shiraz vines in the\u00a0Riverina and Rutherglen regions in NSW and told\u00a0A Current Affair\u00a0it was due to a \u201cnasty\u201d downturn in wine sales.<\/p>\n

\u201cWe just can\u2019t continue to grow grapes and make wine and have the market prices way below the cost of production,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian winemakers have been dealt a $180 million blow to exports, with the industry bleeding millions of litres…\n","protected":false},"author":2,"featured_media":830371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44],"class_list":["post-830370","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/830370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=830370"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/830370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/830371"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=830370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=830370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=830370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}