Indian Premier League cements its place as cricket\u2019s number one T20 competition with an 11% rise in value this year.<\/p>\n
Published On 29 Jul 202629 Jul 2026<\/p>\n
The business value of the Indian Premier League (IPL), \u2060the world\u2019s \u2060richest Twenty20 series, has soared more than 11 percent to $20.6bn this year, according to United States-based investment bank Houlihan Lokey.<\/p>\n
The increase reflected a \u2060second consecutive year of double-digit growth in the \u2060IPL\u2019s business value, Houlihan Lokey said in its \u201c2026 IPL Brand Valuation Study\u201d on Wednesday.<\/p>\n
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Since \u2060its launch in 2008, the now 10-team competition has consistently attracted leading world cricketers while building a commercial model that combines \u2060broadcast revenues, sponsorship, merchandising and franchise investment.<\/p>\n
Ownership changes at its Royal Challengers Bengaluru and Rajasthan Royals franchises earlier this year further demonstrated the IPL\u2019s appeal to big investors and the premium attached to established \u200cteams within the league.<\/p>\n
A consortium comprising Blackstone, Bolt Ventures, Aditya Birla Group and Times of India Group said in March it would acquire the Bengaluru franchise for a league-record $1.78bn. Separately, in May, the Mittal family and Adar Poonawalla said they would buy Rajasthan for $1.65bn.<\/p>\n
\u201cFranchise valuations have reached new highs, private capital participation has accelerated, and the \u2060league\u2019s commercial ecosystem continues to diversify,\u201d said Harsh Talikoti, a director in Houlihan Lokey\u2019s financial and valuation advisory business.<\/p>\n
\u201cThe IPL represents a \u2060unique convergence of sport, media, and consumer opportunity, underpinned by strong revenue visibility, disciplined cost structures, and an expanding global audience.\u201d<\/p>\n
\u201cThese latest transactions further demonstrate the confidence \u200cinvestors continue to place in the long-term value creation opportunity.\u201d<\/p>\n
The IPL\u2019s stand-alone brand value rose 10.3 percent over the past year to $4.3bn. \u200cReigning \u200cchampions Bengaluru remain the league\u2019s most valuable franchise, with a brand value of $312m.<\/p>\n","protected":false},"excerpt":{"rendered":"Indian Premier League cements its place as cricket\u2019s number one T20 competition with an 11% rise in value…\n","protected":false},"author":2,"featured_media":831637,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[1724,64,63,740,1209,44,588,85],"class_list":["post-831636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-asia","tag-au","tag-australia","tag-cricket","tag-india","tag-news","tag-sport","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/831636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=831636"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/831636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/831637"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=831636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=831636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=831636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}