{"id":832806,"date":"2026-07-30T05:43:18","date_gmt":"2026-07-30T05:43:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/832806\/"},"modified":"2026-07-30T05:43:18","modified_gmt":"2026-07-30T05:43:18","slug":"logitech-anz-launches-new-ooh-campaign-ditch-the-jitters-own-the-spotlight-via-umm-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/832806\/","title":{"rendered":"Logitech ANZ launches new OOH campaign \u2018Ditch the Jitters, Own the Spotlight\u2019 via UMM \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t July 30 2026, 12:22 pm | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Logitech<\/p>\n

\t\t\t\t\t \tLogitech ANZ and its creative PR agency partner, UMM, have launched a new out-of-home (OOH) campaign for the recently launched Spotlight 2 presenter remote, titled \u201cDitch the Jitters, Own the Spotlight\u201d.<\/p>\n

\u00a0<\/p>\n

The campaign leans into a universal truth, that everyone has a presentation horror story, and turns those cringeworthy moments into digital billboards inside the very buildings where they happen. Through sleek animation, the visuals emphasise the Spotlight 2\u2019s haptic feedback and advanced digital highlighting effects, showing how the remote helps captivate audiences and build presenter confidence.<\/p>\n

Eschewing conventional roadside formats, the campaign instead features across hundreds of lift and lobby screens in more than 80 office towers and business parks throughout Sydney, spanning the CBD, Martin Place, Wynyard and beyond. The placements reach professionals at the precise moment when presentation pressure is most front of mind as they ride the lift up to the meeting.<\/p>\n

Says Marisol Vargas, Senior Cluster Category Manager at Logitech ANZ: \u201cPresentation nerves are universal in the business community. Whether it\u2019s stumbling over your lines, forgetting the name of the product you\u2019re pitching or calling the client Mum, nobody is immune, no matter how senior. We wanted to emphasise how Spotlight 2 removes that anxiety, with intuitive controls and features like Zoom Highlight and Haptic Wave that let presenters focus on telling their story.\u201d<\/p>\n

The billboards rotate across all three Spotlight 2 colourways \u2013 graphite, light lilac and sand \u2013 with each asset demonstrating a specific product feature, including its zoom highlighting, digital laser pointer and haptic feedback capabilities. Each is paired with a confession playfully \u2018attributed\u2019 to thinly veiled business and media figures, cleverly demonstrating Spotlight 2\u2019s feature set in an engaging fashion across the media buy.<\/p>\n

Says Nikki Stevens, Joint Managing Director at UMM: \u201cPromoting a presenter is a challenge. It\u2019s not always obvious to the target consumer why they actually need it. This campaign was designed to stop professionals in their tracks with relatable, cringeworthy presentation moments that they need to avoid.<\/p>\n

\u201cPlacement was key as this is a niche audience, so we decided to take our storytelling to their place of work. A simple campaign that offers a solution to a common problem for managers everywhere. Logitech\u2019s Spotlight is a tool our agency relies on, and from firsthand experience, it\u2019s a game-changer.\u201d<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Logitech<\/p>\n

The OOH creative is also being amplified through Logitech ANZ\u2019s ongoing Employee Advocacy Campaign, incorporating bespoke assets built from the team\u2019s own, real presentation blunders. This approach allows UMM to turn Logitech\u2019s own team into a highly authentic marketing channel, further bringing the campaign to life.<\/p>\n

The campaign and employee engagement activity are part of UMM\u2019s larger 360\u00b0 communications campaign targeting business professionals, showing how the right peripherals can remove friction, amplify performance and help them work smarter.<\/p>\n

UMM\u2019s services for the campaign include campaign creative development, including copywriting; social media management; PR and influencer marketing.<\/p>\n

Logitech continues to promote the Spotlight 2 presenter remote in the ANZ market and worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"July 30 2026, 12:22 pm | BY Ricki Green | No Comments Logitech ANZ and its creative PR…\n","protected":false},"author":2,"featured_media":832807,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-832806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/832806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=832806"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/832806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/832807"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=832806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=832806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=832806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}