{"id":83332,"date":"2025-08-20T21:11:11","date_gmt":"2025-08-20T21:11:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/83332\/"},"modified":"2025-08-20T21:11:11","modified_gmt":"2025-08-20T21:11:11","slug":"rocky-horror-picture-show-forever-how-a-tiny-us-cinema-helped-turn-a-flop-movie-into-a-phenomenon","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/83332\/","title":{"rendered":"Rocky Horror Picture Show forever: How a tiny US cinema helped turn a flop movie into a phenomenon"},"content":{"rendered":"<p>Your support helps us to tell the story<\/p>\n<p class=\"sc-1uza6dc-0 cKWiEj\">From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n<p class=\"sc-1uza6dc-0 cKWiEj\">At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n<p class=\"sc-1uza6dc-0 cKWiEj\">The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n<p>Your support makes all the difference.Read more<\/p>\n<p>Picture this \u2013 you\u2019re in a cinema, about to watch a movie called The Rocky Horror Picture Show. Suddenly, the audience starts heckling the actors on-screen, calling them bastards and s***s. Then rice and playing cards are thrown into the air around you. Before you know it, everyone\u2019s on their feet dancing. Is there a gas leak in here? No. This is just another regular showing of <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/features\/moviedrome-channel-4-alex-cox-bfi-b2781290.html\" title=\"Moviedrome: the cult BBC film strand that changed how we watched movies\" rel=\"nofollow noopener\" target=\"_blank\">the ultimate cult movie<\/a>.<\/p>\n<p>Best described as <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/features\/best-movies-musicals-grease-wizard-oz-lion-king-la-la-land-chicago-a8786566.html\" title=\"The 20 greatest movie musicals of all time\" rel=\"nofollow noopener\" target=\"_blank\">a musical valentine to pulpy sci-fi and horror movies of the Forties and Fifties<\/a>, Rocky Horror <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/news\/richard-o-brien-rocky-horror-show-b2360649.html\" title=\"The Rocky Horror Show writer doubts it would be made today\" rel=\"nofollow noopener\" target=\"_blank\">began life on the London stage in 1973<\/a>, its success fuelled by word-of-mouth and the sheer wildness of its premise: few bits of art begin with two upbeat suburbanites getting engaged at the beginning of the story, then winding up in an intergalactic bisexual pool orgy by its end.<\/p>\n<p>Ask any Rocky Horror fan what the 1975 film adaptation is about and they\u2019ll give you a different answer: exploring one\u2019s sexuality, the need to express who you truly are, the importance of second-guessing whether or not to enter an ancient-looking Transylvanian castle. The white-hot engine of Rocky Horror is Dr Frank-N-Furter, a mad scientist clad in fishnets, pearl necklaces and baby pink latex gloves, who woos two all-American naifs (Barry Bostwick\u2019s Brad and Susan Sarandon\u2019s Janet) with his oozing sex appeal and devilish charm. As played by Tim Curry in a career-defining performance, Dr Frank-N-Furter is a machiavellian incubus by way of David Bowie.<\/p>\n<p>Fifty years after its initial release, Rocky Horror has amassed global adoration, particularly on the midnight movie circuit. And no cinema in the world is more steeped in Rocky Horror\u2019s rituals and traditions than the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cstpdx.com\/the-rocky-horror-picture-show\/\">Clinton Street Theater in Portland, Oregon<\/a>, which has shown the film every week without fail since 1978. \u201cWe\u2019re certainly not a standard movie theatre,\u201d co-owner Aaron Colter tells me.<\/p>\n<p>Currently managed by a collective of six co-owners, including Colter, the 300-capacity Clinton Street Theater stands as one of the oldest continually operating cinemas in the United States. Since its opening in 1915, it has flirted with being a cinema block-booked by specific film studios and, later, an adults-only cinema. It was in 1975 that it began operating through shared ownership, with five free-spirited and like-minded film fans buying the space together, one of whom was Lenny Dee. \u201cI thought people needed a model of a different kind of business to the one we currently had, and the ideas and passions media contains can be an important thing to present to people,\u201d he remembers. \u201cThose were my two driving forces.\u201d<\/p>\n<p>The film\u2019s line \u2018don\u2019t dream it, be it\u2019 just seems to unify everyone, but especially so many queer and trans people<\/p>\n<p>Marla Darling<\/p>\n<p>Dee was the original booker of Rocky Horror, and thus technically the originator of the tradition. He first watched it as part of a programmed double bill with Phantom of the Paradise, Brian De Palma\u2019s 1974 comedy-horror musical. \u201cI actually liked that better than Rocky Horror, but I couldn\u2019t get Phantom and wound up with Rocky Horror,\u201d he remembers. \u201cThen the fans kept coming.\u201d That\u2019s not to say Dee isn\u2019t a fan of the movie; he estimates he\u2019s seen it more than 300 times during his eight years of projecting it throughout the Seventies and Eighties.<\/p>\n<p>It took time for Rocky Horror to take hold. The film <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/features\/movies-box-office-flops-films-good-b2761199.html\" title=\"23 brilliant movies that bombed at the box office, from The Shawshank Redemption to Children of Men\" rel=\"nofollow noopener\" target=\"_blank\">initially sank like a stone upon release in 1975<\/a>, with the critic Roger Ebert noting that \u201cit was pretty much ignored by everyone\u201d. Less than a year later, however, New York\u2019s Waverly Theater decided to programme the film as a \u201cmidnight movie\u201d, and it was there that schoolteachers Louis Farese Jr, Theresa Krakauskas and Amy Lazarus originated the props and audience interaction that would come to define the Rocky Horror cinema experience.<\/p>\n<p>According to author J Hoberman\u2019s book, Midnight Movies, on the cult film screening phenomenon, the first call-back line ever uttered at a Rocky Horror screening came as Sarandon\u2019s Janet places a newspaper over her head to protect her from the rain. \u201cBuy an umbrella, you cheap b****!\u201d a punter apparently yelled from the audience. Speaking in 1982, Curry revealed that not only had he attended an audience-participation screening, but had in fact been thrown out due to accusations of being an imposter. \u201cI thought it was enormous fun,\u201d he said. \u201cI was having a ball.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/Clinton-Street-Theater-horizontal-layout-street-view.png\"  loading=\"lazy\" alt=\"The exterior of Portland's Clinton Street Theater\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p>open image in gallery<\/p>\n<p>The exterior of Portland&#8217;s Clinton Street Theater (Supplied)<\/p>\n<p>These screenings slowly spread across the country, from New York to Los Angeles, San Francisco to Portland. Originally, the Clinton Street Theater programmed Rocky Horror in 1978 as one part of its revolving door of weekly repertory movies, but there was surprise at the turnout. Three weeks later, they trialled a full seven days of Rocky Horror screenings. \u201cBy then, we could feel something was happening,\u201d Dee says. After moving it to a weekly midnight screening every Friday and Saturday, Portland was in the throes of Rocky Horror fever. By Halloween of 1979, more than 230 cinemas across the United States were screening twice-weekly midnight showings of the film.<\/p>\n<p>The tradition has continued ever since, passed down from co-owner to co-owner, with Colter and company as the most recent joint custodians of the cinema. Colter mentions that they\u2019ve had fans travel from as far as Germany just to see the film on their screen. \u201cIt\u2019s become one of the things Portland is known for.\u201d<\/p>\n<p>The screenings have also become full-blown events. For neophytes, there are the semi-educational \u201cVirgin Nights\u201d hosted by local filmmaker Thom Hilton and drag performer Thee Countess Sinophilia. There, audiences are given cards teaching them what to say, when to say it, and when to throw their distributed props. For those fully acquainted with Rocky Horror lore, there are cabaret nights \u2013 one of which, named The Rocky Horror Lavender Show, is led by performance artist Marla Darling. \u201cEverything we do is part of inviting the audience into the cult of Rocky Horror,\u201d Darling explains. \u201c[It\u2019s] this feeling of entering an underground society of performers and artists that feels almost illicit.\u201d These groups enact a \u201cshadow cast\u201d of the film, meaning a troupe performs in front of the screen itself, mimicking the actions and dialogue happening on-screen.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/shutterstock_editorial_14502853a.jpeg\"  loading=\"lazy\" alt=\"Tim Curry, Barry Bostwick and Susan Sarandon in \u2018The Rocky Horror Picture Show\u2019\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p>open image in gallery<\/p>\n<p>Tim Curry, Barry Bostwick and Susan Sarandon in \u2018The Rocky Horror Picture Show\u2019 (20th Century Fox\/Shutterstock)<\/p>\n<p>So why is it that The Rocky Horror Picture Show seems to have forged such a vast and global community of fans? For Dee, he feels the film is a progressive rallying call. \u201cIt promotes a different, more open way of being that pushes back against everything we\u2019re seeing in the US right now from the current government,\u201d he says. \u201cI think that\u2019s important to a lot of people.\u201d<\/p>\n<p>It\u2019s a sentiment that\u2019s echoed by Darling, who thinks that the film\u2019s wholehearted queerness is more important than ever. \u201cThe film\u2019s line \u2018don\u2019t dream it, be it\u2019 just seems to unify everyone, but especially so many queer and trans people,\u201d she tells me. \u201cThe idea that the person you see yourself [being] doesn\u2019t have to just be a dream? As a queer person, that meant so much to me when I first heard it.\u201d For Colter, he sees the effect Rocky Horror has on some of the cinema\u2019s younger patrons \u2013 it\u2019s as if they leave screenings with a weight lifted from their shoulders. \u201cBeing able to [provide a] safe space for them makes everything we do here worthwhile.\u201d<\/p>\n<p>Watching Rocky Horror in a packed and very loud cinema is also, arguably, the best way to see it, which is why so many still do. And it also speaks to the huge boom in repertory cinema of late, with younger cinemagoers flocking to emulate the original theatrical screenings experienced by their parents or grandparents. \u201cI think there are a lot of movies that aren\u2019t getting currency in the streaming universe, that a film-loving audience needs to go and see for themselves,\u201d Dee says. \u201cThat\u2019s really important \u2013 for people, for cinemas and for filmmakers.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/shutterstock_editorial_133359d.jpeg\"  loading=\"lazy\" alt=\"British \u2018Rocky Horror\u2019 fans attend, in costume, a London production of the original musical in 1987\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p>open image in gallery<\/p>\n<p>British \u2018Rocky Horror\u2019 fans attend, in costume, a London production of the original musical in 1987 (Nils Jorgensen\/Shutterstock)<\/p>\n<p>Whether it\u2019s London\u2019s The Nickel Cinema \u2013 which regularly sells out showings of exploitation fare including Brotherhood of Death and I Drink Your Blood \u2013 or the Prince Charles Cinema\u2019s regular showings of the legendary so-bad-its-good thriller The Room, the communal, independent spirit spearheaded by Rocky Horror\u2019s original revival screenings feels more alive than ever. Other cinemas that follow a similar business model to the Clinton Street Theatre have also screened films lately that have struggled to gain commercial distribution \u2013 notably the <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/news\/no-other-land-academy-hamdan-ballal-israel-attack-b2722349.html\" title=\"No Other Land co-director accuses Academy of \u2018refusing\u2019 to publicly support Hamdan Ballal during attack\" rel=\"nofollow noopener\" target=\"_blank\">Oscar-winning documentary<\/a> No Other Land, about Israeli occupation in Palestine. It\u2019s just one of the many ways in which repertory cinemas and community-oriented efforts like the Clinton Street Theatre work not just to serve the people who attend, but to expand their understanding of the world around and beyond them.<\/p>\n<p>For Dee, that\u2019s all he wishes for the legacy of the Portland institution. \u201cI\u2019m thrilled people continue to see value in bringing everyone together as a community around film,\u201d he tells me. \u201cAnd I think that\u2019s a value the people of Portland are going to continue to uphold for a very long time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The&hellip;\n","protected":false},"author":2,"featured_media":83333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":{"0":"post-83332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-au","9":"tag-australia","10":"tag-celebrities","11":"tag-entertainment"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/83332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=83332"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/83332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/83333"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=83332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=83332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=83332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}