{"id":834627,"date":"2026-07-31T01:27:11","date_gmt":"2026-07-31T01:27:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/834627\/"},"modified":"2026-07-31T01:27:11","modified_gmt":"2026-07-31T01:27:11","slug":"spotify-doubles-down-on-fitness-audience-with-new-ai-running-mode","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/834627\/","title":{"rendered":"Spotify Doubles Down On Fitness Audience With New AI &#8216;Running Mode&#8217;\u00a0"},"content":{"rendered":"<p>Spotify is doubling down on the booming fitness market, launching a new AI-powered feature designed to keep runners engaged on the platform while delivering a more personalised workout experience.<\/p>\n<p>Dubbed Running Mode, the new feature transforms playlists into tailored running sessions, matching music to a user\u2019s pace, workout style and personal music taste. The launch represents Spotify\u2019s latest play to deepen engagement with fitness-focused users, a cohort that already turns to the platform in huge numbers for workout playlists.<\/p>\n<p>The feature is rolling out to iOS users in Australia, New Zealand, the US, Canada, the UK and Ireland.<\/p>\n<p>\u201cSometimes the difference between a good run and a great run is the right playlist. That\u2019s why we\u2019re introducing Running Mode, a new personalized running experience that transforms playlists into running sessions tailored to your goals, music taste, and tempo,\u201d Spotify said in a blog post.<\/p>\n<p>\u201cWhether you\u2019re training for a race, heading out for an easy jog, or just want a more motivating walk, Running Mode helps you spend less time hunting for the right music and more time moving.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1682567\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"955\" height=\"543\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-31-at-9.28.54\u202fAM.png\"\/><\/p>\n<p>Users can choose from 25 curated running presets before customising their workout type\u2014such as interval, steady or pyramid sessions\u2014alongside duration, beats per minute and the style of music they\u2019d like to hear. Spotify then builds a soundtrack that adapts to the selected tempo, aiming to create a more seamless and motivating listening experience.<\/p>\n<p>The feature also includes optional AI-generated audio cues, currently available in English only, that provide encouragement and guidance throughout a workout.<\/p>\n<p>Running Mode builds on Spotify\u2019s growing investment in AI-powered personalisation. The company said fitness prompts have been among the most popular uses of its Prompted Playlists feature over the past year, inspiring the development of a dedicated running experience.<\/p>\n<p>\u201cRunning Mode gives you personalised music, matches beats to your selected tempo, and seamlessly moves through tracks for a more fluid, motivating soundtrack,\u201d Spotify said.<\/p>\n<p>The launch also strengthens Spotify\u2019s broader push into fitness, complementing existing workout content on the platform, including Peloton classes and creator-led fitness videos.<\/p>\n<p>The timing arrives just months after fitness app Strava announced its Record feature would no longer integrate Spotify, creating an opportunity for the streaming giant to build more workout functionality directly into its own app.<\/p>\n","protected":false},"excerpt":{"rendered":"Spotify is doubling down on the booming fitness market, launching a new AI-powered feature designed to keep runners&hellip;\n","protected":false},"author":2,"featured_media":834628,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-834627","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/834627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=834627"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/834627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/834628"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=834627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=834627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=834627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}