{"id":835888,"date":"2026-07-31T15:28:12","date_gmt":"2026-07-31T15:28:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/835888\/"},"modified":"2026-07-31T15:28:12","modified_gmt":"2026-07-31T15:28:12","slug":"rockabye-baby-co-creator-on-paramore-lullaby-album-20th-anniversary","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/835888\/","title":{"rendered":"Rockabye Baby Co-Creator On Paramore Lullaby Album & 20th Anniversary"},"content":{"rendered":"

\n\tBack in 2006, a shopping trip for a baby shower gift sparked an idea that would evolve into one of music\u2019s most endearing children\u2019s brands. Lisa Roth, executive producer and co-creator of Rockabye Baby<\/a>, realized the existence of a gift that both parents and children could enjoy together was absent; so, she set out to create one.<\/p>\n

\t\t\t\t\tExplore\t\t<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t<\/a><\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t<\/a><\/p>\n

See latest videos, charts and news<\/p>\n

\n\tNearly two decades later, Rockabye Baby has reimagined the catalogs of various artists \u2014 including Beyonc\u00e9<\/a>, Billie Eilish<\/a> and The Weeknd<\/a> as well as legends like Queen<\/a>, Marvin Gaye<\/a> and Metallica<\/a> \u2014 all as soothing instrumental lullabies. Now, the series is celebrating its 20th anniversary with a new album inspired by the rock band Paramore<\/a>.<\/p>\n

\n\tAhead of its release, Billboard<\/a> caught up with Roth to discuss Rockabye Baby\u2019s beginnings, the secret recipe to transforming hit songs into lullabies and why Paramore felt like the perfect act to help celebrate two decades. <\/p>\n

\n\tFor Roth, the band\u2019s place in the anniversary lineup felt like a natural fit. \u201cThere\u2019s the obvious: their demographic is having children,\u201d she tells Billboard. \u201cMore than that, though, they are a very special, iconic group who have been around for a long time now, who haven\u2019t really lost their momentum.\u201d<\/p>\n

\n\tRoth also pointed to Paramore\u2019s broader cultural impact, praising the band for remaining a successful women-fronted rock band while advocating for inclusivity. \u201dI appreciate that it\u2019s a female-fronted band with great success, which in a male-dominated business is extremely difficult to achieve,\u201d she says. \u201cI love their advocacy for the LGBT+ community, people of color and others\u2026I want to support anything and anyone who\u2019s fighting the good fight, and Paramore does that.\u201d<\/p>\n

\n\tAlthough Rockabye Baby has grown into a catalog of nearly 130 albums and more than 4.5 billion streams, Roth admits she never imagined the concept would last this long. \u201cI had no idea it would be going two decades later,\u201d she jokes.<\/p>\n

\n\tThe idea itself came unexpectedly. After leaving a 20-year career in the nutrition and wellness business and documentary television, Roth joined CMH Label Group without any formal music industry background. During her first week at the company, a frustrating search for a baby shower gift sparked the realization that there wasn\u2019t anything designed to appeal to both parents and their children.<\/p>\n

\n\t\u201cI went back to the office the next day, and I said to the owner, \u2018We have to get into the baby business,\u2019\u201d Roth recalls. \u201cI wanted something like \u2018Baby\u2019s First Sex Pistols\u2019 or \u2018Baby\u2019s First Punk Rock Album.\u2019\u201d <\/p>\n

\n\tNot long after, Rockabye Baby was born \u2014 and had secured its first three releases: lullaby renditions of Radiohead<\/a>, Coldplay<\/a> and Metallica.<\/p>\n

\n\tThat original mission of creating something parents could enjoy alongside their children still rings true and guides every Rockabye Baby release to this day. \u201dIt created a bridge between who you were before you were a parent, and who you\u2019re becoming as a parent,\u201d Roth shares. \u201cIt\u2019s not, you know, \u2018Wheels on the Bus\u2019 everyday.\u201d<\/p>\n

\n\tBehind every album, there is an intricate process. Roth and her team plan release schedules about a year in advance, balancing classic artists with contemporary ones while listening closely to fan demand. After securing mechanical licenses for each song (which often requires approval from publishers and rights holders), tracks are assigned to one of Rockabye Baby\u2019s producers, who painstakingly reconstruct each arrangement from the ground up. Drafts routinely go back and forth between the producers and Roth, sometimes more than a dozen times before they\u2019re finalized. \u201cEvery album is a long, full-time job,\u201d says Roth.<\/p>\n

\n\tSurprisingly, Roth shared that no song is ever considered \u201ctoo difficult\u201d to turn into a lullaby. Instead, she sees each arrangement as an exercise in preserving the emotional DNA of the original. \u201cYou can\u2019t just slow [the song] down, because that\u2019s how you lose the recognizability,\u201d Roth explains. \u201cOne of my main and often repeated directions to the producers is: \u2018I want you to produce this as if you have a newborn baby in your arms while you\u2019re doing it. I want it to sound and play out in a way that would never disturb a sleeping baby, but I want you to keep the original intention of the artist who created that song.’\u201d<\/p>\n

\n\tThe audience of Rockabye Baby has also expanded well beyond parents. According to Roth, Rockabye Baby has found fans among yoga instructors, dog owners, adults looking to relax and even music industry executives. \u201dI was contacted by a big name in the music industry,\u201d she says, \u201cand he told me that he plays Rockabye Baby in the background at dinner parties, and people are very interested in what they\u2019re listening to.\u201d<\/p>\n

\n\tAs for the new Paramore lullaby renditions, Roth says every track translated beautifully into lullaby form, though she expects \u201cMisery Business\u201d \u2014 the band\u2019s breakthrough single, which peaked at No. 26 on the Billboard Hot 100<\/a> in 2007 \u2014 to be a fan favorite.<\/p>\n

\n\t\u201cI was just looking at the very cute video that goes along with it today,\u201d she says with a smile. \u201cIt\u2019s adorable.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Back in 2006, a shopping trip for a baby shower gift sparked an idea that would evolve into…\n","protected":false},"author":2,"featured_media":835889,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,11924,62986,134,136,9057],"class_list":["post-835888","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-billboard","tag-billboard-family","tag-entertainment","tag-music","tag-music-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/835888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=835888"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/835888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/835889"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=835888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=835888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=835888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}