{"id":837543,"date":"2026-08-01T10:04:15","date_gmt":"2026-08-01T10:04:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/837543\/"},"modified":"2026-08-01T10:04:15","modified_gmt":"2026-08-01T10:04:15","slug":"fifa-scraps-controversial-world-cup-investment-plan-explained","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/837543\/","title":{"rendered":"FIFA scraps controversial World Cup investment plan: Explained"},"content":{"rendered":"<p class=\"wp-block-paragraph\">FIFA has decided to abandon its divisive plan to sell World Cup profits to private equity after receiving pushback from all corners of the soccer world.<\/p>\n<p class=\"wp-block-paragraph\">FIFA has abandoned its controversial plan to sell stakes in a company which would run the commercial and operational aspects of its competitions, including the men\u2019s and women\u2019s World Cups.<\/p>\n<p class=\"wp-block-paragraph\">The plan was rejected by three continental confederations with powerhouse UEFA insisting its nations would boycott FIFA events.<\/p>\n<p class=\"wp-block-paragraph\">In a statement released early on Saturday, FIFA president Gianni Infantino said: \u201cThe FIFA Forward Enterprise project was intended to provide a basis for further strengthening our FIFA Member Associations and our sport worldwide, especially in those countries where support is most needed.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAnd more so, as we said from the outset, to do this only if a majority of the FIFA Member Associations were in support and always subject to a consultation process with them, the FIFA Council, the Confederations and wider stakeholders.<\/p>\n<p class=\"wp-block-paragraph\">\u201cHaving listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur purpose has always been \u2013 and will always be \u2013 to unite and improve.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAs a result, this proposal will not proceed.<\/p>\n<p class=\"wp-block-paragraph\">\u201cMoving forward, my intent is to bring all interested parties back together in the coming days and weeks in the spirit of shared interest in our game, and with the objective to continue growing football everywhere, particularly in those countries that mostly need our support.\u201d<\/p>\n<p class=\"wp-block-paragraph\">In a statement released on Saturday, Football Australia chairman Anter Isaac said his organisation welcomed the decision, questioning the due process that took place that led to the announcement of the plan.<\/p>\n<p class=\"wp-block-paragraph\">\u201cFootball Australia welcomes FIFA\u2019s decision to withdraw the FIFA Forward Enterprise (FFE) proposal.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe discussions of recent days have reinforced an important principle of good governance: proposals of global significance should be developed through robust consultation, appropriate governance processes and meaningful engagement with Member Associations before they are presented for consideration.<\/p>\n<p class=\"wp-block-paragraph\">\u201cFootball has never stood still, nor should it. Some principles, however, should never change. Integrity. Independence. Good governance. Transparency. Meaningful consultation. Due process.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThese are not constraints on progress. They are what make lasting progress possible. Ultimately, the strength of football\u2019s institutions depends on the confidence and trust of the global football family. That trust is earned not simply through good decisions, but through the integrity of the processes that lead to them.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur attention must now turn to the future.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/GettyImages-2256337351-scaled-e1779183954945-1024x576.webp\" alt=\"\" class=\"wp-image-31993\"  \/>Football Australia chair Anter Isaac and CEO Martin Kugeler. <\/p>\n<p class=\"wp-block-paragraph\">Infantino had proposed creating a $20-billion subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and its other events, with a stake of up to 20 per cent to be offered to external investors.<\/p>\n<p class=\"wp-block-paragraph\">Thrive Eternal, a fund run by Thrive Capital, which is founded by Joshua Kushner, was expected to lead the proposed investor group, FIFA said. Joshua is the brother of Jared Kushner, US president Donald Trump\u2019s son-in-law.<\/p>\n<p class=\"wp-block-paragraph\">UEFA\u2019s 55-member nations agreed to boycott the World Cup and all other FIFA competitions over Infantino\u2019s plan.<\/p>\n<p class=\"wp-block-paragraph\">North America\u2019s CONCACAF and the Asian Football Confederation \u2013 Australia\u2019s parent body \u2013 also opposed it.<\/p>\n<p class=\"wp-block-paragraph\">\u201cSome things are simply too important to sell,\u201d UEFA said in a statement. \u201cThe FIFA World Cup belongs to football. It always will. And so long as Europe has a voice, it will never be for sale.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Senior FIFA adviser Carlos Cordeiro, who represented the soccer body on the White House Task Force for the World Cup, has resigned in protest at its private equity plan.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI cannot stand by while FIFA considers selling a stake in the World Cup,\u201d Cordeiro, a former Goldman Sachs banker, said in a Friday statement resigning as adviser to FIFA President Gianni Infantino that urged other senior FIFA staff to speak out.<\/p>\n<p class=\"wp-block-paragraph\">Cordeiro often joined Infantino on working visits to meet US President Donald Trump at the White House in recent years.<\/p>\n<p class=\"wp-block-paragraph\">\u201cLet me be clear. I had no involvement in this proposal, and I oppose it unequivocally,\u201d Cordeiro, the former US Soccer Federation president said, calling the $US20 billion commercial subsidiary \u201ca bad deal for football.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cFootball has been central to my life, and after more than 35 years in banking, I understand both the value of this asset and the consequences of giving part of it away\u201d he said. \u201cThat is why this proposal should be rejected.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Infantino has proposed spinning off FIFA\u2019s commercial businesses \u2014 including World Cups and Club World Cups for men and women \u2014 into a $US20 billion subsidiary with 20 per cent owned by private investors.<\/p>\n<p class=\"wp-block-paragraph\">The \u201canchor investor,\u201d described by FIFA, is a New York-based investment firm created by Joshua Kushner, the younger brother of Trump\u2019s son-in-law Jared Kushner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/GettyImages-2286563978-1024x684.webp\" alt=\"\" class=\"wp-image-47639\"  \/>Gianni Infantino and Donald Trump. Photo: Getty Images<\/p>\n<p class=\"wp-block-paragraph\">\u201cFIFA already has access to extraordinary financial resources. The organization sits on billions of dollars in reserves and no debt,\u201d Cordeiro said, noting FIFA\u2019s revenue of $US15 billion over the last four years tied to the men\u2019s Wold Cup just ended.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAgainst that backdrop, selling a permanent stake in football\u2019s most valuable asset to raise $4.2 billion makes little sense. It is mortgaging football\u2019s future without any compelling justification,\u201d he said.<\/p>\n<p class=\"wp-block-paragraph\">Cordeiro said he shared five years working for FIFA alongside Infantino with \u201cdedicated, principled people who care deeply about the game.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cI hope they, too, will speak up,\u201d he wrote, \u201cbecause decisions of this magnitude should be made in the interests of football, not those who stand to profit from it.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Infantino has been president of FIFA for more than 10 years and had seemed sure to be reelected unopposed next March. FIFA has set a November 18 deadline for challengers to come forward.<\/p>\n<p class=\"wp-block-paragraph\">FIFA had previously said on Friday it would push ahead with consultations on a plan to bring private investment into the World Cup despite European football threatening \u200ca boycott and other regional confederations rebuking the scheme.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe will proceed with this consultation process to ensure that each MA (Member Association) has the ability to express its vote based on \u200cfacts,\u201d it said in a statement.<\/p>\n<p class=\"wp-block-paragraph\">\u201cNobody is selling football. This is not something FIFA would ever entertain,\u201d it added.<\/p>\n<p class=\"wp-block-paragraph\">\u201cEveryone has the right to express their opposition and to seek further clarification but no single entity can claim to represent all 211 MAs around the world.<\/p>\n<p class=\"wp-block-paragraph\">\u201cEach MA should be allowed to review the proposal and have a say in shaping their own future. These are the democratic principles of FIFA.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/GettyImages-2279790744-scaled-e1785449916652-1024x576.webp\" alt=\"\" class=\"wp-image-48002\"  \/>FIFA and UEFA are at war. Photo: Getty Images<\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, Asia\u2019s soccer body joined UEFA and CONCACAF in rejecting Gianni Infantino\u2019s plan for private investors to buy stakes in the World Cup and called for FIFA to review its governance.<\/p>\n<p class=\"wp-block-paragraph\">European nations said they will boycott all FIFA competitions until the global body drops its controversial plan to sell stakes in a World Cup company.<\/p>\n<p class=\"wp-block-paragraph\">On Friday, CONCACAF, the regional body for North and Central America and the Caribbean, rejected the plans, although stopped short of threatening a boycott.<\/p>\n<p class=\"wp-block-paragraph\">The Asian Football Confederation (AFC), which counts Australia among its members, joined the condemnation in a hammer blow to Infantino\u2019s grand plans \u2013 and potentially his FIFA presidency.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe AFC stands in solidarity with UEFA and CONCACAF in expressing serious concerns over FIFA\u2019s proposal to introduce private investment into FIFA\u2019s flagship competitions and the decision-making process around FFE,\u201d it read.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe fact that the situation has reached the point where the real possibility of a FIFA World Cup boycott has entered public discourse should concern everyone who cares about the future of our game. Football should never have been placed in such a position.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The AFC said the debate had exposed \u201cfundamental weaknesses in FIFA\u2019s consultation and decision-making processes\u201d that needed addressing.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe AFC calls upon FIFA to undertake an urgent review of its governance and decision-making framework to ensure that proposals of global significance are developed through proper consultation, meaningful engagement and appropriate oversight by FIFA\u2019s statutory bodies,\u201d it said.<\/p>\n<p class=\"wp-block-paragraph\">FIFA earlier said it was not \u201cselling football\u201d and broadcast its intent to push ahead with consultations on the plan, which requires approval from a majority of FIFA\u2019s 211 member associations.<\/p>\n<p class=\"wp-block-paragraph\">But collective opposition from AFC\u2019s 47 members, added to CONCACAF\u2019s 41 and UEFA\u2019s 55, would mean 143 now stand against it.<\/p>\n<p class=\"wp-block-paragraph\">UEFA member associations had gathered virtually for a crisis meeting and afterwards issued a statement that puts them on a direct collision course with the world\u2019s governing body.<\/p>\n<p class=\"wp-block-paragraph\">\u201cNo UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership,\u201d it read.<\/p>\n<p class=\"wp-block-paragraph\">FIFA issued details of their plans to create FIFA Forward Enterprise (FFE) after media reports were published on Tuesday afternoon.<\/p>\n<p class=\"wp-block-paragraph\">FFE would be owned and controlled by FIFA but the intention is to sell minority stakes to private investors.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The lead investor is proposed to be Thrive Eternal, a company founded by Joshua Kushner, the brother of United States President Donald Trump\u2019s son-in-law, Jared Kushner.<\/p>\n<p class=\"wp-block-paragraph\">\u201cUEFA and its 55 member associations stand as one,\u201d European football\u2019s governing body said in their statement.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe unanimously and unequivocally reject FIFA\u2019s proposal to transfer ownership interests in the World Cup and other FIFA competitions to private investors.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe World Cup cannot be treated as an investment product. It is one of football\u2019s greatest sporting legacies. No part of it should ever be surrendered to private investors. The World Cup is not for sale.\u201d<\/p>\n<p class=\"wp-block-paragraph\">CONCACAF said their membership expressed \u201cdeep concerns about the lack of due process surrounding the \u2060proposal, \u200ca \u200bshort deadline and the absence \u200bof any \u200creview or approval by relevant \u200bFIFA governance bodies.\u201d<\/p>\n<p class=\"wp-block-paragraph\">FIFA said the plans would enable them to make significant increases to the development funding available to national associations \u2013 up to $A14.2 billion ($US10 bn) \u2013 in the three-year cycle between 2027-2030.<\/p>\n<p class=\"wp-block-paragraph\">Associations were asked to make a decision by September 19 on whether they supported the idea of private investment.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2014 Additional reporting from AAP and PA. <\/p>\n","protected":false},"excerpt":{"rendered":"FIFA has decided to abandon its divisive plan to sell World Cup profits to private equity after receiving&hellip;\n","protected":false},"author":2,"featured_media":837544,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,13201,596,13202,85],"class_list":["post-837543","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-fifa","tag-football","tag-gianni-infantino","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/837543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=837543"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/837543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/837544"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=837543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=837543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=837543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}