{"id":842530,"date":"2026-08-03T22:32:16","date_gmt":"2026-08-03T22:32:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/842530\/"},"modified":"2026-08-03T22:32:16","modified_gmt":"2026-08-03T22:32:16","slug":"fortress-launches-creative-studio-adnews","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/842530\/","title":{"rendered":"Fortress launches creative studio &#8211; AdNews"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/sims_lovestruck_ea2.jpg\"\/><\/p>\n<p>Gaming centre Fortress has launched Fortress Creative Studio after six years in the business.\u00a0\u00a0<\/p>\n<p>A creative and broadcast production agency, Fortress Creative Studio aims to help brands, publishers and rights holders win new fans through games culture.\u00a0\u00a0<\/p>\n<p>Evolving from the in-house team behind Fortress&#8217; venues and studios, it now delivers games-led campaigns,\u00a0content\u00a0and experiences for some of the world&#8217;s biggest brands and IP owners.\u00a0<\/p>\n<p>Gaming has become Australia&#8217;s largest cultural interest* with 82%* of Australians now engaging with games, overtaking traditional passions like the AFL** as the country&#8217;s preferred entertainment, according to Fortress.\u00a0<\/p>\n<p>\u201cWhen we founded Fortress in 2018, our mission was to become the world&#8217;s #1 games culture company,\u201d said Fortress CEO and co-founder, Jon Statterley.\u00a0<\/p>\n<p>\u201cHaving made enormous headway with that ambition via our two flagship venues in Melbourne and Sydney, the timing couldn&#8217;t be better for us to launch our games culture-led agency to capitalise on the deep understanding we&#8217;ve developed connecting brands with audiences through games culture.&#8221;\u00a0<\/p>\n<p>Fortress Creative Studio transforms years of audience intelligence into a culture-first strategic offering, combining deep games understanding, a highly engaged community, and end-to-end\u00a0expertise\u00a0across creative, content,\u00a0production\u00a0and activation.\u00a0\u00a0<\/p>\n<p>&#8220;Marketers have spent the past decade optimising for social media, but today, consumers want more than one-way, passive entertainment,&#8221; said\u00a0Fortress Creative Studio chief commercial officer,\u00a0Gavin McDonough.\u00a0<\/p>\n<p>\u201cGames provide active entertainment, and a thriving community where audiences can create, socialise,\u00a0discover\u00a0and connect online, and in the real world.\u00a0\u00a0<\/p>\n<p>\u201cThis is not a media and entertainment consumption fad; it&#8217;s an entire platform shift, and it&#8217;s already happened.&#8221;\u00a0\u00a0<\/p>\n<p>Fortress has helped sporting codes connect with gaming communities, major brands create experiential campaigns around gaming IP, and Australian publishers activate internationally through games-led experiences, proving games culture can engage audiences far beyond traditional gamers.\u00a0<\/p>\n<p>&#8220;The team behind the work is the real story,&#8221; said Fortress Creative Studio head of\u00a0games strategy &amp; broadcast,\u00a0Chris Stewart.\u00a0<\/p>\n<p>&#8220;It&#8217;s a unique combination of expertise and passion for games culture that sets us\u00a0apart, and\u00a0makes our approach distinctly different.\u201d\u00a0<\/p>\n<p>Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at <a href=\"https:\/\/www.adnews.com.au\/news\/mailto:adnews@yaffa.com.au\" target=\"_blank\" rel=\"nofollow noopener\">adnews@yaffa.com.au<\/a><\/p>\n<p>Sign up to the AdNews <a href=\"https:\/\/www.adnews.com.au\/toolbar\/sign-up-for-e-news\" target=\"_blank\" rel=\"nofollow noopener\">newsletter<\/a>, like us on <a href=\"https:\/\/www.facebook.com\/pages\/AdNews-Australia\/128551953892422\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a> or follow us on <a href=\"https:\/\/www.twitter.com\/adnews\" target=\"_blank\" rel=\"nofollow noopener\">Twitter<\/a> for breaking stories and campaigns throughout the day.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Gaming centre Fortress has launched Fortress Creative Studio after six years in the business.\u00a0\u00a0 A creative and broadcast&hellip;\n","protected":false},"author":2,"featured_media":842531,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-842530","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/842530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=842530"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/842530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/842531"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=842530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=842530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=842530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}