\n\tFox is launching a new streaming service, while also trying not to cannibalize its large cable audience.<\/p>\n
\n\tThe company is launching Fox One Thursday, which will bring the company\u2019s live news programming, sports and entertainment together in one streaming app. In October, it will also offer Fox One consumers the option to bundle <\/a>with ESPN\u2019s new direct-to-consumer app, which also launches Thursday.\u00a0<\/p>\n \n\tFox One is launching at a price of $19.99 a month, or $39.99 for the bundle with the new ESPN streaming app, which will launch Oct. 2. Cable and pay TV subscribers can also authenticate into the app. Subscribers can also add in Fox Nation, Fox\u2019s existing streaming service that includes original shows from Fox News hosts, docuseries and more, and documentary-style programs featuring Fox News personalities\u00a0for an extra fee.<\/p>\n \n\tBut as for who exactly that non-cable audience is for Fox\u2019s new streamer? They\u2019re not sure yet.\u00a0<\/p>\n \n\t\u201cWe know there\u2019s an appetite out there for cord cutters and cord nevers for our news products,\u201d Pete Distad, CEO of Fox One, said in a media presentation last week, pointing to the high viewership of news content on YouTube and elsewhere.\u00a0<\/p>\n \n\t\u201cWe\u2019ve got a bunch of hypotheses on what the overlap will be with all the bundling that\u2019s occurring out there in the market,\u201d Distad said of sports fans, adding they don\u2019t know the exact numbers the streamer will hit. <\/p>\n \n\tDistad did point to Fox\u2019s CEO Lachlan Murdoch\u2019s goal of reaching single to mid-single digit millions<\/a> on the streaming service over the next few years, adding that he\u2019s hopeful Fox One will hit those numbers more quickly. The greater focus, however, will be on making the streamer profitable and leveraging the content they already have.\u00a0<\/p>\n \n\t\u201cWe\u2019re not going to go out and spend billions of dollars on digital programming specifically for this platform. We already spend billions of dollars on programming for our ecosystem which includes cable, broadcast, digital. We\u2019re just extending that now,\u201d Distad said.\u00a0<\/p>\n \n\tTo better cater to whatever audience it does draw, Fox One is launching with personalized homepages that display the type of content the subscriber is most interested in, after an on-boarding process and interactions with the platform. For sports fans, that includes live scores on the home page and the option to catch up on important games with highlights up to that point, or to rewatch the full game, a condensed version of the game or a quick recap.\u00a0<\/p>\n \n\tLive content, which is the main focus of the streamer, will be front and center on the homepage and sorted based on the interest of the subscriber.<\/p>\n \n\tOn mobile, the app is also leaning into short-form content and running all of its content through a video content intelligence layer to create shorts across all genres.<\/p>\n \n\tThe streamer will also have podcasts at launch. Fox is working with Red Seat Ventures, the podcasting studio it acquired<\/a> in February, to identify specific shows to feature.\u00a0<\/p>\n