{"id":84547,"date":"2025-08-21T08:47:11","date_gmt":"2025-08-21T08:47:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/84547\/"},"modified":"2025-08-21T08:47:11","modified_gmt":"2025-08-21T08:47:11","slug":"sydney-sweeney-addresses-backlash-over-her-bathwater-soap-bar-but-not-american-eagle-jeans-ad","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/84547\/","title":{"rendered":"Sydney Sweeney addresses backlash over her bathwater soap bar, but not American Eagle jeans ad"},"content":{"rendered":"<p><a href=\"https:\/\/celebrity.nine.com.au\/sydney-sweeney\" target=\"_blank\" rel=\"nofollow noopener\" title=\"S\ufeffydney Sweeney\">S\ufeffydney Sweeney<\/a> has finally addressed her bathwater soap controversy, but she refused to comment on her <a href=\"https:\/\/celebrity.nine.com.au\/latest\/sydney-sweeney-jeans-ad-american-eagle-good-genes-backlash\/93f98e52-a7ed-4d6e-9e42-d1906fe6ab64\" target=\"_blank\" rel=\"nofollow noopener\" title=\"most recent scandal.\">most recent scandal.<\/a><\/p>\n<p>The Anyone But You star spoke about the divisive side hustle in an interview with <a href=\"https:\/\/www.wsj.com\/style\/sydney-sweeney-career-path-5d615d43\" target=\"_blank\" rel=\"nofollow noopener\" title=\"The Wall Street Journal\">The Wall Street Journal<\/a> on Wednesday, \ufeffwhich involved selling a limited-edition soap bar that contained her bathwater.\ufeff<\/p>\n<p>The move sparked backlash from women online, who said <a href=\"https:\/\/celebrity.nine.com.au\/latest\/sydney-sweeney-selling-bathwater-soap\/3abdcf10-4132-4b1c-8c5e-90e5938fed86\" target=\"_blank\" rel=\"nofollow noopener\" title=\"\ufeffthe soap bar\">\ufeffthe soap bar<\/a> reinforced a culture where women are sexualised and commodified.<\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/royals\/meghan-markle-silence-speaks-volumes-why-duchess-of-sussex-has-not-publicly-supported-prince-harry-opinion\/ad5b3d88-068e-4092-85c1-d117ba39cc87\" target=\"_blank\" rel=\"nofollow noopener\">Why Meghan is staying quiet as Harry &#8216;fights his own battles&#8217;<\/a><\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/https:\/\/prod.static9.net.au\/fs\/5cac9e14-d292-4355-aadf-7bebc61fe922.jpeg\"  alt=\"Sydney Sweeney is the face of a new product from soap brand Dr Squatch called &quot;Sydney's Bathwater Bliss&quot;.\"\/>Sydney Sweeney has responded to the backlash over this ad for a soap bar containing her used bathwater. (Instagram)<\/p>\n<p>Sweeney said she wasn&#8217;t expecting the negative reaction she got from the audience when the soap was announced.<\/p>\n<p>&#8220;I think it&#8217;s important to have a finger on the pulse of what people are saying, because everything is a conversation with the audience,&#8221; she said.\ufeff<\/p>\n<p>&#8220;It was mainly the girls making comments about it, which I thought was really interesting.<\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/latest\/wedding-invitation-four-days-ahead-of-nuptials-politely-declined\/ad6b642e-f2e6-4a86-8164-124dcaeea403\" target=\"_blank\" rel=\"nofollow noopener\">Wedding expert explains how you can tell if you got a last-minute invite<\/a><\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/https:\/\/prod.static9.net.au\/fs\/3ab0143b-6b6f-4894-a577-18482f8064e2.jpeg\"  alt=\"Sydney Sweeney bathwater soap\"\/>The move sparked backlash, with many saying the product reinforced a culture where women are sexualised and commodified.  (Instagram\/sydney_sweeney)<\/p>\n<p>&#8220;They all loved the idea of Jacob Elordi&#8217;s bathwater.&#8221;<\/p>\n<p>The actress said she created Sydney&#8217;s Bathwater Bliss bars with Dr. Squatch \ufeffSoap in response to fan demand.<\/p>\n<p>&#8220;When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap.&#8221;<\/p>\n<p>The company only made 5000 bars of the soap, selling them for $US8 (approx. $12) a pop. <\/p>\n<p>They were quickly put up for sale on eBay, going between $US100 ($155) and $US2000 ($3109) each.<\/p>\n<p>The Journal found the bars are currently fetching about $US1500 ($2332) on the resale market.<\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/royals\/kate-middleton-princess-of-wales-never-misses-childrens-sport-says-school-mum-panthea-parker\/1ad791e3-7516-47aa-a063-cfaae306aaad\" target=\"_blank\" rel=\"nofollow noopener\">Princess of Wales praised for her dedication by fellow school mum<\/a><\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/https:\/\/prod.static9.net.au\/fs\/ae61ee0d-ccfe-494a-a03f-a40d1c3939c6.jpeg\"  alt=\"A US fashion brand's s\ufefftock has soared after the company announced an advertising campaign with actress Sydney Sweeney. \"\/>Sweeney found herself in the middle of another controversy after an ad campaign with denim brand American Eagle. (YouTube)<\/p>\n<p>Earlier this month, Sweeney found herself in the middle of another controversy after an advertising campaign with denim brand American Eagle.<\/p>\n<p>The campaign featured the star in multiple pictures and videos, with the campaign&#8217;s tag line \ufeff&#8221;Sydney Sweeney Has Great Genes,&#8221; with the word Genes crossed out and replaced with &#8220;Jeans.&#8221;<\/p>\n<p><a href=\"https:\/\/celebrity.nine.com.au\/2023\/02\/08\/13\/39\/celebrities-who-got-their-start-in-tv-commercials\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/https:\/\/prod.static9.net.au\/fs\/b072684e-e2c7-48f2-a9f5-283ce7cd49a8.png\"  alt=\"Celebrities who started out in TV commercials split\"\/><\/a><\/p>\n<p>Surprising celebrities who got their start in TV ads<\/p>\n<p>The campaign sparked backlash as critics pointed out that \ufeff&#8221;good genes&#8221; and &#8220;great genes&#8221; have historically been used in the language of eugenicists.<\/p>\n<p>Sweeney \ufeffdeclined to comment on the campaign, The Journal said.<\/p>\n<p><a href=\"https:\/\/www.nine.com.au\/entertainment\/latest\/ninecomau-whats-app-signup\/421c4156-5b58-42a0-9c4e-e65401b4e271\" target=\"_blank\" rel=\"nofollow noopener\">FOLLOW US ON WHATSAPP HERE<\/a>: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.<\/p>\n","protected":false},"excerpt":{"rendered":"S\ufeffydney Sweeney has finally addressed her bathwater soap controversy, but she refused to comment on her most recent&hellip;\n","protected":false},"author":2,"featured_media":84548,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":{"0":"post-84547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-au","9":"tag-australia","10":"tag-celebrities","11":"tag-entertainment"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/84547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=84547"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/84547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/84548"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=84547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=84547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=84547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}