{"id":845577,"date":"2026-08-06T12:24:28","date_gmt":"2026-08-06T12:24:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/845577\/"},"modified":"2026-08-06T12:24:28","modified_gmt":"2026-08-06T12:24:28","slug":"ebay-responds-to-woolworths-shoppers-outrageous-100-million-ooshie-auction","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/845577\/","title":{"rendered":"eBay responds to Woolworths shopper’s outrageous $100 million Ooshie auction"},"content":{"rendered":"

eBay has responded after the auction of an “ultra-rare” Woolworths collectable<\/a> reached an outrageous $100 million.<\/p>\n

Yahoo Lifestyle first reported on the Flocked Bullseye Ooshie auction on Tuesday<\/a>, when 93 bidders had driven the price to $16,111.<\/p>\n

Since then, a bidding frenzy has driven the price to a ridiculous level \u2014 even if there are just 125 of the collectables in circulation in Australia.<\/p>\n

\"An<\/p>\n

An ‘ultra-rare’ Ooshie auction has reached fantasy levels, pulling in a bid for over $100 million.<\/p>\n

(eBay)<\/p>\n

At $100 million, the asking price has officially entered fantasy territory.<\/p>\n

It’s enough to buy around 100 average Australian homes, complete more than three million qualifying Woolworths shops that would each earn an Ooshie, or check into a $1,000-a-night hotel every night until the year 2300.<\/p>\n

It calls the legitimacy of the auction into question.<\/p>\n

Yahoo Lifestyle approached eBay to ask if the listing was going to be removed or if bidding would be allowed to continue.<\/p>\n

But, an eBay spokesperson said: “We don’t restrict bids on auction items.”<\/p>\n

“If a bidder wants to receive an item, however, they will need to pay the amount that they have bid for it.<\/p>\n

\"The<\/p>\n

An “ultra rare” Disney Toy Story Bullseye Ooshie has been released to collect.<\/p>\n

(Facebook\/Mark Hunter)<\/p>\n

“We have clear policies in place that restrict fake or shill bidding and consistently making bids that are not paid will see us take action on a users account.”<\/p>\n

Well, this could be a major payday for one Woolworths shopper.<\/p>\n

RELATED:<\/p>\n

But Yahoo Lifestyle does not think that’s likely.<\/p>\n

If the winning bidder refuses to pay, eBay said the seller can offer the item to one of the 183 underbidders.<\/p>\n

\"Photo<\/p>\n

There are only 125 of the flocked Bullseye in circulation in Australia.<\/p>\n

(Getty\/eBay)Don’t assume your Ooshie is worth thousands<\/p>\n

The extraordinary listing comes as Woolworths’ latest Ooshies promotion continues to sweep across Australia<\/a>, with collectors flocking to supermarkets, trading in school playgrounds and joining online swap groups to complete the set.<\/p>\n

But the Bullsey listing isn’t the only Ooshie being put to auction online.<\/p>\n

The Platinum Buzz Lightyear has also been listed with an asking price of $1,050.70.<\/p>\n

Consumer behaviour expert Dr Paul Harrison told Yahoo Lifestyle shoppers shouldn’t automatically assume their rare Ooshie is worth anything.<\/p>\n

The senior lecturer at Deakin University said collectibles only become valuable when buyers agree they are worth paying for.<\/p>\n

“Nothing actually has real value until we decide it has value,” Dr Harrison told Yahoo Lifestyle.<\/p>\n

\"The<\/p>\n

There are 40 Ooshies to collect.<\/p>\n

(Supplied)<\/p>\n

“Even a $100 Australian note has no value in its own intrinsic self. We have a shared belief that other people will accept it and exchange with it.”<\/p>\n

The same logic applies to supermarket collectibles, trading cards and luxury goods.<\/p>\n

“We give things their value in all sorts of ways as human beings,” he said.<\/p>\n

“Price reflects a complex mix of scarcity, identity, belonging and emotion, rather than the physical object itself.”<\/p>\n

Dr Harrison said limited-edition collectibles can become especially desirable because many people are driven by the desire to complete a collection.<\/p>\n

“When people have invested time collecting a set, the missing piece can become incredibly valuable to them,” he said.<\/p>\n

For those not willing to part with their hard-earned cash, Ooshies have become hot commodities on free social media trading groups.<\/p>\n

Woolworths told Yahoo Lifestyle free events will be held in every supermarket and Big W<\/a>, between 1pm and 3pm on Saturday, for Aussies to make trades.<\/p>\n

Want the latest lifestyle and entertainment news? Make sure to follow us on Facebook<\/a>, Instagram, <\/a>and TikTok<\/a>.<\/p>\n