Shopping centre operator Westfield has formed a partnership with the US National Football League (NFL) ahead of the first regular-season NFL game in Australia. The collaboration aims to enhance fan engagement through various activities and experiences at Westfield locations across Australia and New Zealand.<\/p>\n
The announcement:<\/p>\n
Westfield has today announced a strategic partnership with the National Football League (NFL), becoming the Official Shopping Destination Partner of the NFL in Australia and New Zealand ahead of the first ever regular-season NFL game played in Australia on Friday 11 September, 2026. This partnership brings the global sporting moment to Westfield destinations in Australia and New Zealand, which are owned and operated by Scentre Group.<\/p>\n
The NFL Melbourne Game will see a Southern Hemisphere face-off between the San Francisco 49ers and Los Angeles Rams at the Melbourne Cricket Ground. To celebrate, Westfield destinations across Australia and New Zealand will be hosting free NFL-themed activities and Americana-inspired entertainment for customers and fans. Westfield members also have the chance to win a VIP NFL Melbourne Game Experience for themselves and five friends.<\/p>\n
The partnership reflects the growing connection between sport, fashion and popular culture. In recent years, NFL player arrivals have become a highly anticipated part of the game-day experience, extending fan engagement beyond the field. As the Exclusive Red-Carpet Partner of the NFL Melbourne Game, Westfield will bring customers in Australia and New Zealand closer to the excitement of the event through a range of in-centre experiences.<\/p>\n
Scentre Group Chief Executive Officer, Elliott Rusanow said: \u201cWe are focused on creating the places and experiences that connect, enrich and are essential to the communities we serve. We know that sport has a unique ability to bring people together, and we\u2019re excited to partner with the NFL as it makes history with its first-ever regular-season game in Australia.<\/p>\n
\u201cTogether, we\u2019ll bring the excitement of the Los Angeles Rams and San Francisco 49ers game at the Melbourne Cricket Ground to Westfield destinations across Australia and New Zealand, giving fans and customers access to the live broadcast, exclusive family-friendly entertainment, experiences and Westfield member benefits.<\/p>\n
\u201cWe\u2019re looking forward to giving our customers the opportunity to be part of this historic sporting moment and celebrating it together in our destinations.\u201d<\/p>\n
NFL General Manager \u2013 Australia & New Zealand, Charlotte Offord, said: \u201cAs we continue our preparations for the NFL Melbourne Game, we\u2019re proud to partner with Westfield, a brand that has long been part of the fabric of communities across Australia and New Zealand. Strategic partnerships like this are essential to our continued growth in the market, allowing us to reach fans where they live, shop and spend time together. The commitment Westfield brings to delivering exceptional customer experiences makes them a natural partner as we bring the excitement of the NFL Melbourne Game beyond the stadium and into our communities across the region.\u201d<\/p>\n
For more information on NFL celebrations at Westfield destinations, customers can visit their local Westfield centre website.<\/p>\n
Source: Press release<\/p>\n","protected":false},"excerpt":{"rendered":"Shopping centre operator Westfield has formed a partnership with the US National Football League (NFL) ahead of the…\n","protected":false},"author":2,"featured_media":846570,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,417462,417463,9139,593,417464,85,73955],"class_list":["post-846569","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-charlotte-offord","tag-elliott-rusanow","tag-national-football-league","tag-nfl","tag-scentre-group","tag-sports","tag-westfield"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/846569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=846569"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/846569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/846570"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=846569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=846569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=846569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}