Enrola, a three-year-old women-founded startup that pivoted in 2025 from education to sales tech, has raised $2.1 million in Seed funding.<\/p>\n
The round was led by Purpose Ventures, with support from existing backers Antler, AfterWork Ventures and Skalata.<\/p>\n
As an education comparison platform, it previously raised $800,000 in a pre-Seed round<\/a> in late 2024, having initially launched as part of the Antler program<\/a>.<\/p>\n The shift is one of those classic discovery moments for cofounders Jo Thomas and Yvette Quinby.<\/p>\n They built an AI sales agent to convert Enrola\u2019s leads, and in that moment saw the real opportunity: not the marketplace idea, but the agent itself, tackling a far larger problem in any business selling high-value services to consumers. <\/p>\n So in September last year, Enrola 1.0\u2019s marketplace was parked to focus on the AI sales agents side to engage and convert customers in the moments they\u2019re making a final decision.<\/p>\n \tGet the best of Startup Daily straight to your inbox<\/p>\n \n Want to know the latest in startup news? Subscribe to our daily news and analysis coverage on what\u2019s happening to ANZ startups, investors and the broader ecosystem. And best of all, it’s FREE! <\/p>\n By continuing, you agree to our\u00a0Terms & Conditions<\/a>\u00a0and\u00a0Privacy Policy<\/a>.<\/p>\n Enrola 2.0\u2019s agent answers customer questions, and either hands a sales-ready buyer back to the team or closes the sale itself. In less than 12 months, they\u2019ve signed up 28 customers spanning education, insurance, fintech, legal services, utilities and comparison. Since the pivot, the platform has processed more than 250,000 leads.<\/p>\n The funding will help scale agents that meet buyers wherever they research and decide, and service more industries and the new ways customers buy. David Johnson, former head of GTM automation at UpGuard, has also joined Enrola as head of growth.<\/p>\n Thomas, Enrola\u2019s CEO, said higher-value purchases are not an impulse buy, calling it \u201chigh-consideration B2C\u201d. <\/p>\n \u201cThe way people buy has already changed, and it is going to keep changing fast,\u201d she said. <\/p>\n \u201cCustomers research and decide on their own terms now, at any hour, and increasingly with their own AI agents doing the legwork. Most businesses are still set up to sell the way they always have, and they lose buyers in the gap. <\/p>\n \u201cWe build the agents that let our customers meet buyers wherever buying actually happens, today and as it shifts to agent-to-human and agent-to-agent. This is not about adding one more channel. It is about being ready for however people choose to buy next.\u201d<\/p>\n Purpose Ventures MD Derek Gerrard said nearly every consumer business spends heavily to generate leads, then lets most of them go cold.<\/p>\n \u201cIt is an enormous, expensive problem hiding in plain sight. Jo and WA-based Yvette impressed us with their 25 years of experience each, and both understand this category from the inside. They are building for where buying is heading, not where it has been,\u201d he said.<\/p>\n \u201cWe think the businesses that win from here are the ones that can reach customers however they choose to buy, and Enrola is building exactly that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Enrola, a three-year-old women-founded startup that pivoted in 2025 from education to sales tech, has raised $2.1 million…\n","protected":false},"author":2,"featured_media":847136,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,239289,417898,44,105,65392],"class_list":["post-847135","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-capital-raising","tag-enrola","tag-news","tag-technology","tag-women-founders"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/847135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=847135"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/847135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/847136"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=847135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=847135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=847135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}