{"id":84751,"date":"2025-08-21T10:46:11","date_gmt":"2025-08-21T10:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/84751\/"},"modified":"2025-08-21T10:46:11","modified_gmt":"2025-08-21T10:46:11","slug":"the-pixel-10-pro-puts-generative-ai-right-inside-the-camera","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/84751\/","title":{"rendered":"The Pixel 10 Pro puts generative AI right inside the camera"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">At The Verge, we like to ask \u201cWhat is a photo?\u201d when we\u2019re trying to sort out real and unreal images \u2014 especially those taken with phone cameras. But I think there\u2019s another question that we\u2019ll want to add to the mix starting right now: what is a camera? With the introduction of the Pixel 10 Pro and Pro XL, that answer is more wild and complicated than ever, because generative AI isn\u2019t just something you can use to edit a photo you\u2019ve already taken; it\u2019s baked right into the camera itself.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">I\u2019m talking about Pro Res Zoom, which is not to be confused with Apple\u2019s ProRes video format or Google\u2019s Super Res Zoom, so help us all. Pro Res Zoom kicks in when past 30x, all the way up to 100x digital zoom. Typically, the camera uses an algorithm to help fill in the gaps left by upscaling a small portion of your photo to the original resolution. Typically, the results look like hot garbage, especially when you get all the way to 75x or 100x, despite every camera maker\u2019s best efforts over the past two decades. Pro Res Zoom aims to give you a usable image where you wouldn\u2019t have gotten one before \u2014 and that\u2019s where the diffusion model comes in.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It\u2019s a latent diffusion model, Google\u2019s Pixel camera product manager Isaac Reynolds tells me. He doesn\u2019t see it as an entirely new process \u2014 more like a variation on what phone cameras have done for years. Algorithms have long helped identify subjects and improve detail, producing unwanted artifacts as a byproduct that engineers squash in subsequent updates. \u201cGenerative AI is just a different algorithm with different artifacts,\u201d he says. But as opposed to a more conventional neural network, a diffusion model is \u201cpretty good at killing the artifacts.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">That might be an understatement. In the handful of demos I saw, Pro Res Zoom cleaned up some pretty gnarly 100x zoom photos remarkably well. The processing all happens on device after you take the photo. Reynolds tells me that when Google started developing the feature, it took around a minute to run the diffusion model on the phone; his team got the runtime down to four or five seconds. Once the processing is done, the new version is saved alongside the original. I only saw it work a handful of times, but the results I saw looked pretty darn good.<\/p>\n<p>1\/3The original photo before Pro Res Zoom.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Pro Res Zoom has one important guardrail: it doesn\u2019t work on people. If it detects a person in the image, it\u2019ll work around them and enhance everything else, leaving the human be. This is a good idea, not only because I do not want a phone camera hallucinating different features onto my face, but also because it could be problematic from a creepiness standpoint.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Google has also taken a responsible step to tag photos taken with the phone using C2PA content credentials, labeling Pro Res Zoom photos as \u201cedited with AI tools.\u201d But it doesn\u2019t stop there \u2014 all photos taken with the Pixel 10 get tagged to indicate that they were taken with a camera and whether AI played a role. If a photo is the result of merging multiple frames, like a panorama, that\u2019ll be noted in the content credentials, too.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/08\/257901_Made_by_Google_2025_AJohnson_0011.jpg?quality=90&amp;strip=all&amp;crop=0.012500000000003,0,99.975,100\" data-pswp-height=\"1333\" data-pswp-width=\"1999.4999999999998\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"Google Pixel 10 Pro showing image metadata\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/257901_Made_by_Google_2025_AJohnson_0011.jpg\"\/><\/a><\/p>\n<p>The Pixel 10 labels all photos taken with its camera using C2PA content credentials.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It\u2019s all in an effort to reduce the \u201cimplied truth effect,\u201d Reynolds explains. If you only apply labels to AI-generated images, then anything without an AI label seems to be authentic. But that only really means that the origin of an image is unknown, especially in an age of easy access to AI editing and image generation tools. It could have been edited with AI and not tagged as such, or the tag could have been removed by taking a screenshot and sharing that image instead.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The thing is, C2PA credentials can\u2019t be modified once they\u2019re created. Looking for a tag to positively identify an image as being camera-created becomes one of the only surefire ways of knowing that what you\u2019re looking at isn\u2019t AI. If that\u2019s the future we\u2019re moving toward, then there\u2019s a massive gap between that reality and the one we live in now.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cI do think there\u2019s going to be a period of education,\u201d Reynolds acknowledges. He thinks that phase is already well underway, and I agree. But there is still potential for real harm \u2014 to people and our institutions \u2014 between now and that future, and that\u2019s what makes me most uncomfortable about this whole moment.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup qnnwq2 _1xwtict9\">Is a camera that uses AI to clean up your crappy zoom photos still just a camera? Probably, for now<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Misgivings aside, I still had one question I needed an answer to: what exactly is an image taken with Pro Res Zoom? A memory? A robot\u2019s best guess at what a tree looks like? A moment lost in time, like <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tears_in_rain_monologue\" rel=\"nofollow noopener\" target=\"_blank\">tears in the rain<\/a>? If I take a Pro Res Zoom picture of the Statue of Liberty, is it really a photo that I took? Reynolds thinks so.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cPro Res Zoom is tuned very carefully to just be a picture,\u201d he says. \u201cThere\u2019s nothing about Pro Res Zoom that changes what you\u2019re expecting from a camera. Because that\u2019s how we built it, that\u2019s what we wanted it to be.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Is a camera that uses AI to clean up your crappy zoom photos still just a camera? Probably, for now. But there\u2019s a door open for someone who wants to build something else \u2014 and a lot of questions to ask in the meantime.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Photos by Allison Johnson \/ The Verge<\/p>\n<p><a class=\"duet--article--comments-link b1p9679\" href=\"http:\/\/www.theverge.com\/hands-on\/761817\/google-pixel-10-pro-res-zoom-ai#comments\" rel=\"nofollow noopener\" target=\"_blank\"><\/a>Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Allison JohnsonClose<img alt=\"Allison Johnson\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/1755773171_708_ALLISON_JOHNSON.0.jpg\"\/>Allison Johnson<\/p>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your 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real&hellip;\n","protected":false},"author":2,"featured_media":84752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,113,10893,12247,203,229,1996,105],"class_list":{"0":"post-84751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-google","14":"tag-google-pixel","15":"tag-hands-on","16":"tag-mobile","17":"tag-reviews","18":"tag-tech","19":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/84751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=84751"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/84751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/84752"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=84751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=84751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=84751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}