{"id":851264,"date":"2026-08-11T09:28:17","date_gmt":"2026-08-11T09:28:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/851264\/"},"modified":"2026-08-11T09:28:17","modified_gmt":"2026-08-11T09:28:17","slug":"viral-haircare-brand-coco-eve-behind-rehab-products-for-damaged-strands-slashes-best-sellers-by-25-per-cent","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/851264\/","title":{"rendered":"Viral haircare brand Coco & Eve behind \u2018rehab\u2019 products for damaged strands slashes best-sellers by 25 per cent"},"content":{"rendered":"

Achieving salon-worthy results at home once required a full lineup of professional-grade products \u2014 but not anymore.<\/p>\n

We\u2019re spoilt for choice when it comes to adding hydrating haircare to our routines<\/a>, especially on Aussie shores.<\/p>\n

One viral label shoppers can\u2019t get enough of is Coco & Eve<\/a>, home to award-winning products dubbed a \u201cgame-changer\u201d for dry and brittle strands.<\/p>\n

Know the news with the 7NEWS app: Download today Arrow<\/a><\/p>\n

Shoppers have even gone as far as to say the range is \u201clike rehab\u201d when their hair needs a little TLC.<\/a><\/p>\n

Coco & Eve just announced an incredible 25 per cent off the best-selling products<\/a>, including the Boost Therapy Tripeptide Hair Density Serum, which is clinically shown to deliver more than 83 per cent in hair density.<\/p>\n

From viral hair masks to \u201cgame-changing\u201d shampoos, it\u2019s easy to see why this brand is one of the most popular Down Under.<\/p>\n

\"CocoCoco & Eve\u2019s formulas are known and loved for their hydrating benefits. Credit: Coco & Eve<\/p>\n

For those looking to bring their strands back to life, Coco & Eve\u2019s viral Like A Virgin Range<\/a> is jam-packed with all the good ingredients to deliver shine, hydration and softness.<\/p>\n

Think coconut and fig, shoppers say the results are \u201cinstant\u201d leaving hair looking glass-like.<\/p>\n

The best-seller, Tripeptide Hair Density Serum, now $37.50<\/a>, has been clinically proven to support the appearance of fuller, denser hair in just four weeks.<\/p>\n

Aussies say it \u201cactually works\u201d, saying they are \u201cgenuinely impressed with the results.<\/p>\n

Best applied on clean, dry hair and massaged onto the scalp<\/a> without rinsing off.<\/p>\n

\"ShoppersShoppers say the hydrating formulas \u2018make hair so soft and smooth\u2019. Credit: Coco & Eve<\/p>\n

As for a go-to shampoo and conditioner, shoppers swear by the Like A Virgin range.<\/p>\n

The Super Hydrating Shampoo & Conditioner Set<\/a> is currently on sale for just $57 (down from $76), with thousands of rave reviews saying they \u201cadore\u201d the duo.<\/p>\n

\u201cMy hairdresser recommend them and they\u2019ve been a game changer. Love it,\u201d writes one shopper.<\/p>\n

\u201cMy dull dry and damaged hair is healthier and hydrated.\u201d<\/a><\/p>\n

\u201cCompletely changed the texture and feel of my hair,\u201d adds another. \u201cSmells great and I really love the packaging. Looks cute in my bathroom.\u201d<\/p>\n

For lasting results that go beyond hair wash day, Aussies are reaching for a crowd-favourite hair mask<\/a> that has even won awards.<\/p>\n

Coco & Eve\u2019s<\/a> Like A Virgin Hair Masque is now $42, and is a must-have for anyone after a root to tip nourishment.<\/p>\n

With over 7,000 reviews and a 4.8 star rating, it\u2019s easily one of the most sought-after hair masks on the market, dubbed as \u201cthe best for softening.\u201d<\/p>\n

Now a generous 25 per cent off<\/a>, you\u2019ll want to snap it up before the seven-day sale ends.<\/p>\n

\"TheThe viral hair mask has over 7,000 reviews, and has even won multiple awards. Credit: Coco & Eve<\/p>\n","protected":false},"excerpt":{"rendered":"Achieving salon-worthy results at home once required a full lineup of professional-grade products \u2014 but not anymore. We\u2019re…\n","protected":false},"author":2,"featured_media":851265,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[180319,239967,64,63,12193,1625,7240,3863,105],"class_list":["post-851264","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-7you","tag-7you-beauty","tag-au","tag-australia","tag-explore-more","tag-lifestyle","tag-shopping","tag-sponsored-content","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/851264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=851264"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/851264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/851265"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=851264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=851264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=851264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}