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<\/p>\nExclusive: At age 12, Bridey Drake didn\u2019t concern herself with the regular interests of a young Aussie growing up on the Central Coast. Instead she was building her first business idea.<\/p>\n
She recalls her first entrepreneurial attempts as somewhat \u201cchildish\u201d \u2013 as you would reasonably expect from any 12-year-old businesswoman \u2013 but fast-forward to today, and she\u2019s making millions. <\/p>\n
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Bridey Drake is one of Australia\u2019s most popular influencers. Now, she\u2019s stepping into her next chapter. \u00a0Instagram\/@brideydrake<\/p>\n
Drake is best known for her social media presence<\/a>, but she\u2019s much more than your regular influencer<\/a>. <\/p>\n She tells nine.com.au that from the ages of 12 to 18, she couldn\u2019t stop coming up, and attempting to execute, new business ideas. But nothing took off. <\/p>\n While there were moments she recalled giving up, at 19 she decided to give it one last shot, this time launching a pyjama business. <\/p>\n Drake took the company to two local markets, but when it came time to register for a third, she didn\u2019t have the funds to cover the expenses. <\/p>\n \u201cI felt really, really embarrassed that I had brought all these people along for my journey and nothing was working out,\u201d she says. <\/p>\n \u201cSo I remember after the markets, I shoved all the pyjamas under my bed, and I was like, \u2018That\u2019s it. I\u2019m done. I\u2019m over business. Business sucks. I\u2019ve been trying to do this for almost 10 years and not one thing is working. I\u2019m in debt. I\u2019m going. I\u2019m done\u2019.\u201d<\/p>\n But while Drake\u2019s pyjama business seemed to be failing, there was a new phenomenon taking over the screens of young Aussies. <\/p>\n Following its international rollout in 2017, TikTok<\/a> started to become a cultural phenomenon in 2019. So, Drake decided to post to the platform to promote her brand. It went viral, and her pyjamas sold-out overnight. <\/p>\n Today that brand is known as Night Sweet Thing, and Drake explains it\u2019s now \u201ca multimillion-dollar company\u201d. <\/p>\n Australia voted Drake as their favourite creator in 2024. \u00a0Instagram\/@brideydrake<\/p>\n And while that TikTok launched her business, it also launched a second career for Drake as a content creator \u2013 one of Australia\u2019s favourite content creators, to be exact. <\/p>\n While also managing her flourishing business, Drake began posting videos documenting her personal life and she instantly \u201cfell in love with it\u201d. <\/p>\n She\u2019s since amassed more than 11 million followers across her platforms, and in 2024, she took home Creator of the Year, a public-voted title at the annual TikTok awards. <\/p>\n But social media wasn\u2019t an overnight success for Drake; in fact, she remembers the exact moment she realised it was all about to change when she was sitting at around 45,000 followers. <\/p>\n \u201cI was walking down the street, and I remember this girl came up to me and was like, \u2018Bridey!\u2019 And I was like, \u2018Hey! Sorry, where do I know you?\u2019 And she\u2019s like, \u2018I follow you!\u2019\u201d Drake recalls. <\/p>\n \u201cAnd that was the moment I was like, \u2018What the heck? My little world will never be the same again. People were watching me!\u2019 And so from that moment, that was like a pivotal time when I was like, \u2018Okay, this is about to kick off,\u2019 and it did.\u201d <\/p>\n From there, Bridey has gone from strength to strength, most recently celebrating the launch<\/a> of her Stan docuseries<\/a>, Pure Average. <\/p>\n The series takes viewers behind the scenes of Drake\u2019s life, showing the raw, messy, unfiltered reality, which she explains she had no problems with. <\/p>\n Bridey Drake: Pure Average is available to watch exclusively on Stan as of August 10. \u00a0Stan<\/p>\n \u201cI\u2019m an oversharer, and I\u2019ve been doing this for years, so it didn\u2019t feel weird … My problem is keeping my mouth shut,\u201d she laughs. <\/p>\n Being used to instant gratification through short-form content, Drake says the hardest part of filming a documentary was the two-year wait from conception to the day it was released. But the secret was worth it for Drake, who used the documentary as a way to help teach young girls how to live a wholesome, fulfilling life. <\/p>\n \u201cEveryone is valuable. Everyone has a unique purpose. They\u2019re here for a reason. And to I want them to watch the show and leave feeling inspired and full of purpose. I want them to know that their story is worth being heard as well,\u201d she says. <\/p>\n \u201cAnd that even if you\u2019re a bit weird, a little different, maybe you didn\u2019t fit into the mould, that doesn\u2019t mean anything\u2019s wrong with you. It just means that your gift is in a different area. And basically just to believe in yourself and fully send it.\u201d<\/p>\n Drake\u2019s family all work closely with her across her ventures. She says it\u2019s them who keep her grounded. \u00a0Instagram\/@brideydrake<\/p>\n At just 25 years old, Drake has already achieved the level of success that most only ever dream of, but she hasn\u2019t let it get to her head. <\/p>\n As well as a thriving social media presence and a pyjama empire, Drake is also building out her property portfolio, buying and renovating properties with her dad. They just purchased their fifth. <\/p>\n She says that spending time alone, with her family, or working on her properties with her dad keeps her grounded and separated from the side of the world that views her as a celebrity. <\/p>\n \u201cIf I ever came back and was prideful or cocky, my dad would be like, \u2018Go outside, and don\u2019t come back until that\u2019s gone\u2019,\u201d she says. <\/p>\n \u201cMy dad says we all put pants on the same way. So when you wake up in the morning, you put your pants on. It\u2019s the same for everyone. No one\u2019s better. So I live by that.\u201d<\/p>\n![\"Bridey](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/b7949dfa6271ef71430a177ace5ed0afb231781576494d3277a63ef6c7b2fdc4.jpeg\")
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