{"id":853864,"date":"2026-08-13T14:32:19","date_gmt":"2026-08-13T14:32:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/853864\/"},"modified":"2026-08-13T14:32:19","modified_gmt":"2026-08-13T14:32:19","slug":"advertising-attitudes-of-singapores-iphone-users-a-data-analysis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/853864\/","title":{"rendered":"Advertising attitudes of Singapore\u2019s iPhone users: a data analysis"},"content":{"rendered":"<p data-block-key=\"r6wl1\">But iPhone users in Singapore have a greater predisposition for chatting (75% vs. 67%), and photography (72% vs. 67%). The same is true for casual browsing (67% vs. 62%), shopping (60% vs. 54%), and listening to music (57% vs. 49%). This group are also more likely to send multimedia messages (56% vs. 51%), and to use their phones to pay bills (55% vs. 47%), for general finance and banking (53% vs. 43%), or for visiting social networks (52% vs. 44%).<\/p>\n<p data-block-key=\"18i25\">So, we can say this is a group that is more engaged in certain areas, and this information may be useful for advertisers.<\/p>\n<p>How do iPhone users\u2019 attitudes to marketing and advertising differ from others?\u00a0<\/p>\n<p data-block-key=\"7vtcq\">Much, of course, may depend on the ads themselves.<\/p>\n<p data-block-key=\"f23ro\">Looking at attitudinal data, we can see some variance between iPhone users and non-iPhone users. One key difference: they\u2019re much more willing to skip ads (75% vs. 65%), and much more likely to worry about the time they spent on social media (62% vs. 54%). They\u2019re also a little more likely to find advertising annoying (54% vs. 50%).<\/p>\n","protected":false},"excerpt":{"rendered":"But iPhone users in Singapore have a greater predisposition for chatting (75% vs. 67%), and photography (72% vs.&hellip;\n","protected":false},"author":2,"featured_media":853865,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-853864","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/853864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=853864"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/853864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/853865"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=853864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=853864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=853864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}