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Camera IconThe orange tee created by Bye Bambi has been called out for the price tag, the message and the choice of model. Credit: @Bye Bambi\/Website & Instagram<\/p>\nAn Aussie retailer has apologised after sparking controversy over its recent range of slogan T-shirts, with people online accusing the company of being \u2018completely tone deaf\u2019.<\/p>\n
Bye Bambi, a Melbourne based \u2018slow fashion\u2019 retailer, triggered widespread debate this week after launching a variety of $90 fitted tees featuring different printed slogans, including \u2018Billionaire B****\u2019 and \u2018Need $ for NYC\u2019.<\/p>\n
One of the garments that\u2019s garnered the most heat on social media is the brand\u2019s orange top that has \u2018Help me I\u2019m poor\u2019 splashed in bold capital letters across the chest.<\/p>\n
Customers immediately questioned the garment\u2019s price tag, the message and also the choice of model.<\/p>\n
Camera IconThe orange tee created by Bye Bambi has been called out for the price tag, the message and the choice of model. Credit: @Bye Bambi\/Website & Instagram<\/p>\n
One passionate Tik Tok user slammed the company\u2019s design for seemingly mocking those in financial hardship through an item of clothing that would set back customers nearly three figures.<\/p>\n
\u201cDid you design that and think it was a good idea? Did you pay someone to design that and think that [looks good]?\u201d the young Aussie ranted.<\/p>\n
\u201cThere are people that don\u2019t have homes, they can\u2019t eat, they\u2019re freezing outside on the streets of Melbourne and just Australia in general, and you think this shirt [looks good]?\u201d she doubled down.<\/p>\n
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Camera IconThe retailer has come under fire for its range of $90 slogan t-shirts. Credit: @Bye Bambi\/Website<\/p>\n
\u201cThis has got to be some sick joke \u2014 Help me I\u2019m poor \u2014 like are we serious?\u201d another angered user asked in a rage-filled Tik Tok rant against the retailer.<\/p>\n
She continued: \u201cThis isn\u2019t cool or edgy. Someone who is actually poor is not spending $90 on a T-shirt, let alone having it blasted on themselves.\u201d<\/p>\n
\u201cThe irony that someone who is actually poor has most likely made this in a sweatshop in China where they\u2019re not being paid a living wage.\u201d<\/p>\n
Opinions remain divided online, with some people agreeing the brand should not have produced the tee in the first place, while others argue they can\u2019t see a problem with the design.<\/p>\n
\u201cSo insanely tone deaf. Reference or not, read the room\u201d one person commented, with another adding: \u201cUnfortunately along the way of trying to push \u2018cool girl\u2019 fashion, brands have become very tone deaf.\u201d<\/p>\n
\u201cIt\u2019s actually a f****** joke, WHO IS WEARING THAT,\u201d a third commented.<\/p>\n
Others argued: \u201cGuys it\u2019s funny why are you so mad about it\u201d and \u201cThis generation is too soft.\u201d<\/p>\n