{"id":855966,"date":"2026-08-15T08:58:11","date_gmt":"2026-08-15T08:58:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/855966\/"},"modified":"2026-08-15T08:58:11","modified_gmt":"2026-08-15T08:58:11","slug":"farmers-own-farmers-plea-as-woolworths-phases-out-milk-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/855966\/","title":{"rendered":"Farmers Own: Farmers\u2019 plea as Woolworths phases out milk brand"},"content":{"rendered":"

A NSW dairy farmer is calling on Australians<\/a> to support local producers as supermarket giant Woolworths prepares to phase out Farmers\u2019 Own milk.<\/p>\n

Tim Bale helped create the farmer-focused brand, which supports producers and their families.<\/p>\n

\"Tim<\/p>\n

Tim Bale helped create the Farmers\u2019 Own brand.\u00a0Supplied<\/p>\n

The initiative was created in 2013 when Woolworths signed a deal with seven farmers from the Manning Valley in NSW<\/a>.<\/p>\n

The brand directly linked millions of Australians to the dairy farmers and milk straight from their farms.<\/p>\n

The business expanded to multiple states over the years.<\/p>\n

It is understood some contracts between the supermarket<\/a> giant and dairy farmers are set to expire in mid-2027.<\/p>\n

\u201cI\u2019m not happy about it, although we\u2019ve been expecting it for a year or two,\u201d Bale told nine.com.au.<\/p>\n

A Woolworths<\/a> spokesperson said the company would honour its current supply contracts with farmers.<\/p>\n

\u201cWe recently consulted our Farmers\u2019 Own dairy suppliers about an upcoming contract expiry,\u201d the spokesperson said.<\/p>\n

\u201cWe are working closely with our suppliers and will continue to honour our contract terms, which includes an option for farmers to extend the contract for an extra 12 months.\u201d<\/p>\n

The company did not confirm a date for when the products would leave the shelves or provide a reason for the phase-out.<\/p>\n

However, Bale said sales had dropped \u201cdramatically\u201d over the past 12 months.<\/p>\n

\u201cWhat they\u2019re saying is it\u2019s not viable,\u201d he said.<\/p>\n

Bale said Woolworths<\/a> was also selling the milk oversupply, which wasn\u2019t going into Farmers\u2019 Own products, at a loss.<\/p>\n

He also said Farmers\u2019 Own had received feedback from some customers about not being able to find their milk on the shelves.<\/p>\n

As the brand leaves the major supermarket, Bale is encouraging shoppers to know where their food comes from and support local producers where possible.<\/p>\n

\u201cI think people should be choosy,\u201d he said.<\/p>\n

\u201cPick the better products, knowing \u2018well, it\u2019s just down the road\u2019.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A NSW dairy farmer is calling on Australians to support local producers as supermarket giant Woolworths prepares to…\n","protected":false},"author":2,"featured_media":855967,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-855966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/855966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=855966"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/855966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/855967"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=855966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=855966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=855966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}