TikTok <\/a>saying, \u201chonestly \u2026 invention of the summer\u201d. <\/p>\nMagnum reacts as pastry-ice cream fusion boom takes over<\/p>\n
The internet\u2019s obsession with jamming ice creams into baked goods hasn\u2019t gone unnoticed by the brand itself.<\/p>\n
Streets Ice Cream Australia and New Zealand Marketing Director Kalli Swaik confirmed the brand is watching the viral bakery craze unfold with interest.<\/p>\n
\u201cInnovation and R&D sit at the heart of everything we do, and that same spirit is what\u2019s driving this latest croissant trend, with people bringing bakery and ice cream together in playful new ways,\u201d Ms Swaik told news.com.au.<\/p>\n
\u201cIt\u2019s that same appetite for reimagined, familiar flavours that led us to create our most exciting collab ever conceived \u2013 Junior \u2013 Golden Gaytime and Cinnabon\u2019s love child, bringing together Golden Gaytime\u2019s iconic biscuit crumb with Cinnabon\u2019s signature cinnamon and cream cheese flavours.\u201d<\/p>\n
The rise of the \u2018bakery-meets-freezer\u2019 dessert trend<\/p>\n
The viral Magnum croissant hack isn\u2019t happening in a vacuum. <\/p>\n
It points to a massive broader trend taking over Australian supermarkets and dessert bars: blending iconic ice creams with sweet pastry favourites.<\/p>\n
Brands are racing to capitalise on the public\u2019s obsession with sweet mashups.<\/p>\n
The Golden Gaytime and Cinnabon collaboration brings together Golden Gaytime\u2019s iconic creamy-and-crunchy toffee-biscuit experience with Cinnabon\u2019s warm cinnamon and cream cheese frosting notes.<\/p>\n
Nestl\u00e9 has also recently jumped into the fray with its new Maxibon Cinnamon Scroll variant \u2014 available exclusively at Woolworths and Ampol service stations \u2014 which infuses the legendary ice cream sandwich with the spiced, glazed flavours of a fresh cinnamon roll.<\/p>\n
Whether it\u2019s a DIY hack crafted in a home kitchen or a major brand collaboration hitting supermarket shelves, one thing is clear: Aussies no longer want to choose between the bakery and the freezer aisle.<\/p>\n","protected":false},"excerpt":{"rendered":"A viral food trend taking social media by storm has sent dessert lovers into a frenzy, with 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