{"id":856425,"date":"2026-08-15T18:16:12","date_gmt":"2026-08-15T18:16:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/856425\/"},"modified":"2026-08-15T18:16:12","modified_gmt":"2026-08-15T18:16:12","slug":"the-hundred-why-have-attendances-dropped-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/856425\/","title":{"rendered":"The Hundred: Why have attendances dropped in 2026?"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">After five years of building new franchises, Northern Superchargers became Sunrisers Leeds, while the most dominant men&#8217;s side switched from Oval Invincibles to MI London, and Manchester Originals became the Super Giants.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Welsh Fire, Birmingham Phoenix, London Spirit and Trent Rockets kept their names and their kits pretty similar, while Southern Brave traded their green and black for navy and red.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Overall in terms of attendances this year, it was a slow start before a gradual recovery.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">And the varying level of change at each team was reflected in the numbers at the eight different venues.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Numbers at Headingley and Old Trafford &#8211; where the teams have been completely rebranded &#8211; have dropped. Lancashire chief executive Daniel Gidney, who is also on the Super Giants board, said they sold 7,000 fewer tickets this year but their net revenue went up by &#8220;just under \u00a350,000&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">At Southampton&#8217;s Utilita Bowl &#8211; home of Southern Brave &#8211; ticket sales bounced back from a slow start.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Brave&#8217;s first men&#8217;s game drew a crowd of 8,452 compared to 12,549 for the equivalent fixture in 2025, although the caveat for this year&#8217;s match could be that it was on the last day of the school term.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Cardiff&#8217;s Sophia Gardens, the smallest of the host grounds, enjoyed record crowds for both its men&#8217;s and women&#8217;s Fire teams, drawing 11,796 fans for their fixture against MI London.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Timings play their part when looking at individual games, too &#8211; for example, Cardiff had two midweek 11:30 BST starts for their women&#8217;s team, while their record crowd came on a Saturday night.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The two London teams were predictably at the top of the table, including the derby fixture between Spirit and MI London drawing a crowd of 27,721 &#8211; a record for any group stage match in the tournament&#8217;s history.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But without a London team in either the men&#8217;s or women&#8217;s Eliminator, The Oval was not close to selling out on Friday, with 10,271 in for the women&#8217;s and 20,124 for the men&#8217;s.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Tournament director Vikram Banerjee told BBC Sport he thinks 2026 has produced a &#8220;better edition&#8221; than last year and &#8220;one of the best&#8221; in The Hundred&#8217;s history.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The quality now is second only to the IPL, by a clear distance in both the men&#8217;s and women&#8217;s games,&#8221; said Banerjee.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Our broadcast numbers are looking good, our online audiences are generating great numbers, and we&#8217;re growing. We&#8217;re doing great stuff, so I think it has been our best year.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Banerjee added the crowd figures are just &#8220;one measure&#8221; and instead pointed to building &#8220;fandom&#8221; and &#8220;engagement&#8221; numbers, where the tournament was the most viewed season across The Hundred&#8217;s own social media channels.<\/p>\n","protected":false},"excerpt":{"rendered":"After five years of building new franchises, Northern Superchargers became Sunrisers Leeds, while the most dominant men&#8217;s side&hellip;\n","protected":false},"author":2,"featured_media":856426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[64,63,740,85],"class_list":["post-856425","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-au","tag-australia","tag-cricket","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/856425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=856425"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/856425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/856426"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=856425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=856425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=856425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}