{"id":858588,"date":"2026-08-17T15:18:20","date_gmt":"2026-08-17T15:18:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/858588\/"},"modified":"2026-08-17T15:18:20","modified_gmt":"2026-08-17T15:18:20","slug":"billion-dollar-problem-the-sa-biz-targeting-one-million-migrants-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/858588\/","title":{"rendered":"\u2018Billion-dollar problem\u2019: The SA biz targeting one million migrants &#8211; News"},"content":{"rendered":"<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Vocare founder and CEO Seshnie Taylor hopes that one day her AI-powered app will help one million skilled migrants to speak English with \u201cclarity and confidence\u201d.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cWhen I started to do the research around the care industry, I realised that this was a billion-dollar problem because everyone has a story of a carer who is really kind and warm and qualified but that they struggle to understand, and I wonder if there\u2019s something to support linguistic refinement,\u201d Taylor said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Vocare was launched last year and is the first of its kind in Australia, using AI-powered voice analysis to improve spoken clarity and confidence for skilled migrants.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">And the new app was behind Taylor being named winner of the Social Impact Award at this year\u2019s InDaily 40 Under 40 awards.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u00a0<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Although she does not have a technical background, Taylor, who grew up in South Africa surrounded by Zulu, English and Afrikaans, leveraged her \u201csuperpower\u201d of language, saying she wanted to \u201cchange lives\u201d and \u201chelp others\u201d.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cI didn\u2019t have a business background, but somebody said to me when I was looking for jobs that with my personality, skills and passion, maybe I should go and create my own job,\u201d she said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">This includes the ability to detect articulation mistakes by people who speak English as a second language and prescribing exercises to improve their clarity.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cSo, like with any good company, I believe that you should have a strong why, you should understand what your competitive advantage is, and that, for me, that was all about languages,\u201d Taylor, who also speaks French, Dutch, Spanish and Chinese, said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-338068\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/Seshnie-Taylor-and-Carmen-Garcia.-Photo-Jack-Fenby.-1200-by-800.jpg\" alt=\"\" width=\"1200\" height=\"800\"  \/>Seshnie Taylor received the Social Impact Award at this year\u2019s 40 Under 40. Pictured (left to right): Seshnie Taylor and Carmen Garcia. Photo: Jack Fenby<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Taylor\u2019s partner, who has a background in coding, brought her vision to life, while a grant from the Australian Institute for Machine Learning saw the \u201cbest\u201d machine learning engineers dedicate 300 hours to building the core machine learning engine of Vocare.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">The web-based app offers a six-week pilot, with clients then able to choose from three-tiered options for a 12-month contract according to the size of their workforce.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Users begin by undertaking a short clarity assessment where they speak 11 sentences into the platform and receive a clarity score.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">After this, users are trained with four exercise levels, which progressively get harder, to refine their clarity.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Taylor said Vocare \u2013 a blend of voice and care \u2013 is 80 per cent technology and 20 per cent workshops, saying the aim of the app was \u201cdeepening human connections\u201d and not about findings ways to \u201creplace\u201d humans.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cVocare supports all of the frontline care workers who speak English as a second language to speak with clarity and confidence, so we\u2019ve built a linguistic refinement tool which helps people to speak clearly,\u201d Taylor said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Asked for real-world examples about the impact of Vocare, which currently has more than 200 users, Taylor said she often has to hold back tears when she hears how it has helped people improve their confidence in English.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cEvery time we go to workshops or hear from managers in debrief calls, people are telling us directly that Vocare has changed their lives,\u201d she said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">As for the challenges of Vocare, Taylor says that like any startup it can be \u201cscary\u201d and \u201cnothing is certain\u201d, adding that she also struggles with founder well-being.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cYou need to be very disciplined with when you switch off and how you switch off,\u2019 she said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Taylor hopes that by the end of the year Vocare will have 1000 users, with future plans to also expand overseas.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cI am very optimistic and hopeful about Vocare, and I feel that we have international potential because when I\u2019ve done my research and looked at similar markets like in New Zealand or Canada or the UK, they will face similar challenges,\u201d she said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cOur overall mission is to help one million skilled migrants to speak with clarity and confidence, and I would love to be able to achieve that in my lifetime.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Vocare founder and CEO Seshnie Taylor hopes that one day her AI-powered app will help one million 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