{"id":859611,"date":"2026-08-18T12:30:21","date_gmt":"2026-08-18T12:30:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/859611\/"},"modified":"2026-08-18T12:30:21","modified_gmt":"2026-08-18T12:30:21","slug":"filmmakers-nicholas-carlton-and-james-lawler-launch-new-ai-creative-studio-gobstopper-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/859611\/","title":{"rendered":"Filmmakers Nicholas Carlton and James Lawler launch new AI creative studio Gobstopper \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t August 18 2026, 12:45 pm | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Filmmakers<\/p>\n

\t\t\t\t\t \tAward-winning filmmakers Nicholas Carlton (left) and James Lawler (right) have today launched Gobstopper<\/a>, an AI creative studio making brand campaigns and original IP. Based in Melbourne, the studio works with clients anywhere in the world.<\/p>\n

\u00a0<\/p>\n

Gobstopper offers AI motion and stills production, plus hybrid work extending or scaling live shoots with generative tools. The studio sells monthly subscriptions \u2014 a guaranteed volume of finished creative at a fixed cost \u2014 alongside standard brief-by-brief production.<\/p>\n

Says Carlton: \u201cThe internet is awash with AI slop. AI gives you infinite choices. What\u2019s scarce is the judgement to make the right ones \u2014 aka taste.\u201d<\/p>\n

Alongside client work, Gobstopper is developing its own slate of original IP.<\/p>\n

Carlton was previously a director at leading production company Airbag, with clients including Ford, Hyundai, TAC, and Hungry Jack\u2019s, and directed on the SBS drama Hungry Ghosts and Foxtel\u2019s Wentworth. He also created the pioneering 2008 web series OzGirl. He\u2019s an ADG Award winner, a Webby honoree and a Good Design Award recipient. He most recently worked in tech as the founder of Spoony, a VC-backed social platform, and spent the past six months building Parallax, an AI filmmaking platform now being folded into Gobstopper\u2019s production tooling.<\/p>\n

Lawler was one of Australia\u2019s most in-demand music video directors (The Amity Affliction, The Getaway Plan) before becoming creative director of Australian production company, Visual Domain. His short film Pleasures of the Damned screened at St Kilda Film Festival last year.<\/p>\n

The two have worked together for fifteen years.<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Filmmakers<\/p>\n

Says Carlton: \u201cJimmy\u2019s one of my best mates and the person whose taste I trust most in the world. He introduced me to AI filmmaking last year and saw its potential for real creative work early.\u201d<\/p>\n

Says Lawler: \u201cI\u2019ve watched hundreds of briefs die between what a client could imagine and what a shoot could deliver. AI doesn\u2019t just save those briefs. It\u2019s opened up ideas nobody would have dared brief in the first place.\u201d<\/p>\n

Gobstopper<\/a> is now taking briefs from brands, agencies and producers \u2014 get in touch at\u00a0[email\u00a0protected]<\/a>, and watch the reel below.<\/p>\n<\/p>\n

\t\t\t\t\t \t\t<\/p>\n","protected":false},"excerpt":{"rendered":"August 18 2026, 12:45 pm | BY Ricki Green | No Comments Award-winning filmmakers Nicholas Carlton (left) and…\n","protected":false},"author":2,"featured_media":859612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-859611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/859611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=859611"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/859611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/859612"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=859611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=859611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=859611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}