{"id":860365,"date":"2026-08-19T03:42:09","date_gmt":"2026-08-19T03:42:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/860365\/"},"modified":"2026-08-19T03:42:09","modified_gmt":"2026-08-19T03:42:09","slug":"la-trobe-tackles-nfl-in-multi-year-brand-play","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/860365\/","title":{"rendered":"La Trobe tackles NFL in multi-year brand play"},"content":{"rendered":"<p>&#8220;The partnership fits a clear brand strategy: aligning with premium organisations that share our values of performance, excellence, innovation and community,&#8221; Cory Bannister, chief lending officer at La Trobe, told Australian Broker. &#8220;As one of the world\u2019s most recognised sporting organisations, the NFL gives us a platform to reach audiences we would not otherwise reach, strengthen relationships with the investors, borrowers and brokers we already work with, and connect with people through a shared passion for sport.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;The partnership fits a clear brand strategy: aligning with premium organisations that share our values of performance, excellence,&hellip;\n","protected":false},"author":2,"featured_media":860366,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,59617,593,430223,26130,85],"class_list":["post-860365","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-brokers","tag-nfl","tag-non-bank","tag-partnership","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/860365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=860365"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/860365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/860366"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=860365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=860365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=860365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}