{"id":860655,"date":"2026-08-19T09:26:10","date_gmt":"2026-08-19T09:26:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/860655\/"},"modified":"2026-08-19T09:26:10","modified_gmt":"2026-08-19T09:26:10","slug":"apple-corps-universal-music-strike-global-the-beatles-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/860655\/","title":{"rendered":"Apple Corps, Universal Music Strike Global The Beatles Partnership"},"content":{"rendered":"

\n\tApple Corps Ltd, the company founded in 1968 to oversee The Beatles<\/a>\u2019 creative and business interests, and Universal Music Group<\/a> (UMG), have struck a new exclusive, long-term, global partnership for The Beatles.<\/p>\n

\n\tThe agreement will see UMG \u201chandle worldwide physical and digital merchandise, licensing, and e-commerce on behalf of the band, and builds on UMG\u2019s existing stewardship of The Beatles\u2019 legendary catalogue,\u201d the partners said on Wednesday. \u201cThe extensive partnership marks a new era of close collaboration between Apple Corps Ltd and UMG.\u201d<\/p>\n

\n\tFinancial and other terms weren\u2019t disclosed.<\/p>\n

\n\tLucian Grainge,<\/a> chairman and CEO of Universal Music Group<\/a>, said:\u00a0\u201cThe Beatles embody music\u2019s power to change the world, and that influence makes them one of the most iconic and enduring cultural brands of all time. We\u2019re grateful for Apple Corps\u2019 trust as we deepen our global partnership, while protecting and growing The Beatles\u2019 legacy through authentic fan experiences worthy of their artistry. As a lifelong Beatles fan, building on the relationships forged over the past 14 years is one of the great highlights of my career.\u201d<\/p>\n

\n\tThe Beatles play \u201ca hugely significant role in modern popular culture, with groundbreaking, record-setting music that has endured for decades,\u201d the partners also highlighted. \u201cTheir energy, charisma and creativity spawned \u2018Beatlemania,\u2019 the original global super-fandom, which to this day sets the standard for true fan connection. They are a legendary music powerhouse that excites and inspires fans across generations and around the world.\u201d<\/p>\n

\n\tThis cultural impact is what the companies now want to see \u201cturbo-charged by Apple Corps Ltd\u2019s plans to bring The Beatles music to fans across the generations in pioneering, creative manners.\u201d <\/p>\n

\n\tEarlier this year, Apple Corps unveiled the world\u2019s first official fan experience,\u00a0The Beatles at 3 Savile Row.\u00a0Due to launch in 2027, it will feature seven floors of never-seen-before material from Apple Corps\u2019 extensive archives, rotating exhibitions, a fan store, and the recreation of the original studio where\u00a0\u201cLet it Be\u201d was recorded. It will also give fans the opportunity to tread in the band\u2019s footsteps as they relive the iconic rooftop concert \u2013 immortalized in Peter Jackson\u2019s Get Back<\/a> \u2013 on the spot where it took place.\u00a0\u00a0<\/p>\n

\n\tApple Corps this year also recognized the 25th of June as Global Beatles Day, the fan initiative first set up in 2009 to share The Beatles\u2019 message of \u201cAll You Need Is Love.\u201d<\/p>\n

\n\tThe partnership news comes ahead of the release of The Beatles \u2013 A Four Film Cinematic Event in 2028, which will bring John Lennon, Paul McCartney, George Harrison, and Ringo Starr\u2019s iconic stories to the screen across four major biopic films, directed by Sam Mendes<\/a>. The project marks the first time Apple Corps and The Beatles have granted full life story and music rights for a scripted film.<\/p>\n

\n\t\u201cWe are delighted to partner with UMG on a new global merchandising deal,\u201d said Tom Greene, CEO of Apple Corps. \u201cThere has never been a more exciting time to work on The Beatles as we look ahead to the 3 Saville Row fan experience in 2027, and our biopic movies in 2028. The Beatles message has never been more relevant or needed in the world today, and we look forward to delighting millions of fans with everything we have planned.\u201d<\/p>\n

\n\tAdded Dickon Stainer, chairman and CEO of Universal Music Group U.K.:\u00a0\u201cThe Beatles continue to play an unmatched role in putting U.K. music front and centre on the global stage. This new agreement with Apple Corps will ensure audiences across the world are opened up to their unique genius.\u201d<\/p>\n

\n\tThe news was accompanied by a rare photo from 1968,\u00a0taken during the famous Mad Day Out photoshoot, also featuring Martha, Paul McCartney\u2019s sheepdog. See the full photo below.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t1968 photo of The Beatles and Martha, courtesy of Apple Corps<\/p>\n","protected":false},"excerpt":{"rendered":"Apple Corps Ltd, the company founded in 1968 to oversee The Beatles\u2019 creative and business interests, and Universal…\n","protected":false},"author":2,"featured_media":860656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,3389,136,36484,3586,29018],"class_list":["post-860655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-international","tag-music","tag-the-beatles","tag-united-kingdom","tag-universal-music-group"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/860655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=860655"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/860655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/860656"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=860655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=860655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=860655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}