![\"Hayden](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/068862269c3ca048f71dd55ab2374360bff6dc65.jpg\")
Camera IconHayden Panettiere in a Neutrogena TV commercial. Credit: Supplied<\/p>\nHayden Panettiere fans are boycotting Neutrogena after her claims the skincare giant sacked the actress as an ambassador in 2015 for opening up about postpartum depression re-entered the spotlight.<\/p>\n
The American company is facing backlash after Panettiere tragically died on Sunday afternoon inside an apartment in Greenville, South Carolina.<\/p>\n
The 36-year-old Heroes and Nashville star was found unresponsive after an acquaintance called emergency services about 1.50pm.<\/p>\n
Police said there were no signs of trauma or foul play, and her cause of death remains under investigation.<\/p>\n
In the wake of her death, fans have taken to social media to demand a boycott of Neutrogena, which worked with Panettiere from 2005 until 2015.<\/p>\n
In 2015, Panettiere shared her experience with postpartum depression after the birth of her daughter, Kaya, on Live With Kelly and Michael.<\/p>\n
She revealed her depression was \u201ccompletely uncontrollable and really painful\u201d and that \u201cIt\u2019s really scary, and women need a lot of support\u201d.<\/p>\n
Soon after, her contract with Neutrogena was cancelled.<\/p>\n
In May this year, Panettiere revealed the reason she was fired as the youthful face of the company with Jay Shetty on his On Purpose podcast.<\/p>\n
\u201cNeutrogena and I were together for 10 years,\u201d she said.<\/p>\n
\u201cThey had morality clauses that had a huge impact on my life, because I was a teenager and I had all the paparazzi around me capturing these gory moments.<\/p>\n
\u201cEvery moment – every cigarette I smoked, every bad outfit, or [comments like], \u2018She\u2019s looking chunky in a bathing suit\u2019, or, \u2018She has a fat vagina\u2019.\u201d<\/p>\n
\u201cThis is the last thing I thought they would ever fire me over.<\/p>\n
\u201cWhen I went on Live with Kelly and Michael, I had no intention or plan to talk about postpartum depression. It just came up and I was just being honest,\u201d she said.<\/p>\n
\u201cNever for a second did I think that anyone would have a bad reaction to it – it was my truth.\u201d<\/p>\n
Camera IconHayden Panettiere in a Neutrogena TV commercial. Credit: Supplied<\/p>\n
She added that despite working with the brand for a decade, she never heard a word from anybody after they fired her.<\/p>\n
\u201cNot a \u2018great working with you for 10 years,\u2019 \u2018hope you\u2019re good; we wish you well.\u2019 And I remember that really breaking my heart,\u201d she said.<\/p>\n
\u201cI wouldn\u2019t change it for the world; I wouldn\u2019t take it back.\u201d<\/p>\n
Panettiere also mentioned it in her 2026 memoir, This Is Me: A Reckoning, writing: \u201cNeutrogena cancelled my long-standing contract and it was yet another blow in a year that had given almost nothing else.\u201d<\/p>\n
On Google Trends, the term \u201cNeutrogena boycott\u201d has spiked over 5000 per cent in three days, The New York Post reported.<\/p>\n
\u201cI will never buy one of their products again in my life,\u201d one fan wrote on Reddit, with another user calling Panettiere\u2019s commercials a \u201ccore memory\u201d for millennials.<\/p>\n
Another fan said: \u201cI do use their products, but I will not be buying any more, ever again. It may be just a small thing, but it matters.\u201d<\/p>\n
According to The New York Post, stock prices for Kenvue Inc., the Neutrogena parent company that also owns Tylenol, Band-Aid and Aveeno, dropped more than two per cent on Monday due to overall sales numbers.<\/p>\n
The stock recovered some, but not all, of its value on Tuesday morning.<\/p>\n","protected":false},"excerpt":{"rendered":"Hayden Panettiere fans are boycotting Neutrogena after her claims the skincare giant sacked the actress as an ambassador…\n","protected":false},"author":2,"featured_media":860738,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":["post-860737","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-au","tag-australia","tag-celebrities","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/860737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=860737"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/860737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/860738"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=860737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=860737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=860737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}