{"id":861214,"date":"2026-08-19T20:46:20","date_gmt":"2026-08-19T20:46:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/861214\/"},"modified":"2026-08-19T20:46:20","modified_gmt":"2026-08-19T20:46:20","slug":"aussie-influencer-kayla-itsines-under-fire-online-for-out-of-touch-video","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/861214\/","title":{"rendered":"Aussie influencer Kayla Itsines under fire online for \u2018out of touch\u2019 video"},"content":{"rendered":"

Millionaire Aussie influencer Kayla Itsines<\/a> has come under fire by fans after opening up about a recent health diagnosis through a sponsored post. <\/p>\n

The fitness mogul<\/a>, 35, revealed she was positive for Epstein-Barr virus (EBV), also known as glandular fever which can cause chronic fatigue. The manner in which Itsines revealed her diagnosis, however, was branded \u201cout of touch\u201d and a \u201cslap in the face\u201d to some followers. <\/p>\n

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Kayla Itsines is best known as co-founder of multimillion dollar fitness app Sweat. \u00a0Instagram\/@kayla_itsines<\/p>\n

Itsines shared a clip<\/a> to social media on Tuesday night, revealing she was \u201creally struggling with extreme brain fog and fatigue\u201d two months ago. <\/p>\n

\u201cI went to the doctor\u2019s; it came back positive for EBV, which makes a lot of sense,\u201d she went on. \u201cI sat down with my doctor. He said I was massively burnt out and needed to slow down and regulate my nervous system.\u201d<\/p>\n

While the diagnosis came as a shock to the Sweat co-founder, fans were stunned to see the health announcement was also a sponsored post for a luxury hotel brand.<\/p>\n

Many fans expressed their disapproval under the video, as comments began to amass over 100 likes per comment. <\/p>\n

\u201cI\u2019m a long time follower of you but this partnership with this hotel and saying is some sort of remedy for EBV it\u2019s literally a slap in the face to the real sufferers who can\u2019t stay in high-end hotels across the world,\u201d wrote one fan. <\/p>\n

\u201cMust be nice for the rich \ud83d\ude02 This is so out of touch for 90% of your followers who could never afford this. Cool partnership for YOU, but a slap in the face for the rest of us,\u201d said another. <\/p>\n

\u201cI\u2019ve followed you for fifteen years and I\u2019m done. This is so bad I thought it was satire at first,\u201d expressed a third. <\/p>\n

Other followers simply acknowledged that Itsines\u2019 messaging, while with good intentions, didn\u2019t land the way she intended. <\/p>\n

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Some fans reacted to the manner in which Itsines delivered her health update. \u00a0Instagram\/@kayla_itsines<\/p>\n

\u201cI\u2019m more worried for you and your health rather than some bougie hotel that most people probably cannot afford,\u201d shared one concerned follower, hoping the star could learn to \u201cslow down\u201d. <\/p>\n

\u201cTruly congrats but the message here is so OFF!\u201d agreed another. <\/p>\n

In her video, Itsines admitted that despite doctor\u2019s orders, she didn\u2019t know if she could \u201cslow down\u201d being a \u201chigh-performing perfectionist\u201d. <\/p>\n

She then explained why she brought up the diagnosis in the video. <\/p>\n

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Itsines said she had been feeling \u201cextremely burnt out\u201d recently. \u00a0Instagram\/@kayla_itsines<\/p>\n

\u201cI didn\u2019t know where to even start in responding to that answer\u2026 nor could I even begin to think of ways I could slow down. Being the sole owner of a company, a mum and wearing every hat,\u201d she went on. <\/p>\n

The\u00a0fitness entrepreneur explained she originally turned down the brand partnership, until she learned the hotel prioritised training, sleep and nutrition.<\/p>\n

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Itsines is a business owner, entrepreneur and mum of two kids. \u00a0Instagram\/@kayla_itsines<\/p>\n

Itsines said she was excited to partner with a hotel brand \u201cbuilt entirely around regulating your nervous system\u201d which \u201ccouldn\u2019t have come at a better time\u201d for her. <\/p>\n

Other comments, however, did praise Itsines for opening up a conversation about the condition.<\/p>\n

\u201cThis is such an interesting conversation, particularly the shift from constantly pushing the body to actually creating space for recovery. There\u2019s so much more to regulation than we realise,\u201d one follower wrote, while another added: \u201cthank you for the vulnerability. We\u2019re here with you.\u201d<\/p>\n

Nine.com.au has contacted Itsines\u2019 team for comment.<\/p>\n

Kayla Itsines\u00a0is one of the biggest names in the Australian fitness industry.<\/p>\n

The PT skyrocketed to fame<\/a> after her personal training guide and e-book, Bikini Body Guide (BBG), exploded online and saw her following grow to millions. <\/p>\n

\"Kayla<\/p>\n

Itsines rose to fame after her personal training guide BBG gained international success. \u00a0Instagram<\/p>\n

She is now the co-founder of the fitness app Sweat,\u00a0which supports millions of women on their fitness journey and boasts a net worth over $150 million.<\/p>\n

The mum-of-two landed on the Australian Financial Review Young Rich List in 2024 at number 34, placed a few spots behind Aussie Hollywood icon Margot Robbie<\/a>. \u00a0 <\/p>\n